Search Engine Routing Analysis perspective small and Medium website

Search engine is a system that can find the information needed from a large amount of information and provide it to the user. With the advent of the Internet today, the amount of information can be said to be the growth of a dense index, much of which is like Google's original meaning of "1 followed by 100 0", which is larger than the sum of the total number of elementary particles in the universe. How can you find the information you need in this vast array of information? A search engine is like a magic hand, pulling out a clear search path from cluttered information.

The development of things often follow a long time must be divided, the rule of a long time to be combined, each time the combination and the points are more advanced. The same search engine from the original Archie can use the file name to find the entire Internet FTP file system, developed to Yahoo early a manual entry of the classification of the industry Directory search. With the development of search technology, meta-tag search, full-text search again to the entire network of information integration to provide users, the current Baidu, Google provides is a full text search of the Internet, this integration of information search is also called horizontal search.

This kind of horizontal full-text search can make all the relevant information in the network available, but this "all" does not represent the "all" required by the user, often with a lot of junk information. Problems arise accompanied with to solve, if the usual use of search engines more comprehensive, you will find that Baidu, Google have "more" options, which appeared in the university search, news search, book Search, image Search and so on these specialized, industrial search, also known as vertical search. The current vertical search is gradually becoming rich, professional, and industry, will increasingly meet the needs of people's search. For example, many people in search questions will go to Baidu to know the search, because there is more targeted, search weather will be in the weather search and so on.

"Webmaster Z weekly" 26 data analysis article, a comprehensive interpretation of the 08 market share of the seven largest search and flow situation. Let the medium and small stationmaster more understand Chinese website search engine antecedents meaning.

Chinese Webmaster Station is committed to the Chinese site to provide power, is the current small and medium-sized websites, especially personal nets, the main industry vertical site. Chinese webmaster station combined with CNZZ data experts, real-time monitoring of the target site, the following for the near March time (August 2008, September, October) Chinese web site search engine routing analysis.

I. Share of the antecedents

Small and medium Chinese website search engine antecedents, Baidu is 76.66%; Google is 19.24%. Tencent search for 1.43%, Yahoo China for 0.94%, Sogou for 0.82%; MSN is 0.37%; NetEase Youdao is 0.28%.

The above selection of seven search engines, a total share of 99.74%, covering almost all the search engine antecedents. Which Baidu and Google accounted for a total of 95.9% of the share of Baidu and Google are medium and small Chinese website search engine the most important antecedents.

Baidu as the leader in Chinese search, the market share of 76.66%, continue to become the largest source of Chinese and small websites. The results are also consistent with the overall search market. Because Baidu and Google are medium and small Chinese website search engine The main antecedents, the following Baidu and Google analysis.

Ii. Antecedents and differences

Baidu as the main source of search, compared to respond to the public network users of the search request, and the general public search request more generalized. This for some of the more specialized web sites, such as it technology, other vertical industries, the search source is not related to the content of the site, more performance for the entertainment nature of the search request, and more professional site subject distance. Google, although the source share is small, but often is the site theme content of the effective users, search requests more consistent with the theme of the site, targeted stronger.