Search Engines and spam wars

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The world uses heavy, search engines are always at a disadvantage in their long war with spam (it is easy to understand that search engine companies really consider the search results are related to the relevance and sequencing of only Gui people, and the Internet all day to figure out how to pay the search engine has tens of thousands of hundreds of thousands of webmaster), So the punishment for spam is very good, in fact, all the search engines for their spam behavior, usually only a punishment: permanent shielding. Now the popularity of the extreme chain, Phoenix Phoenix chain These super chain group, there is the possibility of being spam. There is no market for search engine registers in the country, but outside the country is a very developed industry, the annual growth rate of 200%, they are called SEO, that is, search engine optimization from a point of view, almost spam in the push of the search engine, a long time ago, a day , search engines were more accurate in their search results, and were able to put the most relevant search results in front of them, and to discover META tag. At first, meta tag was very handy, and at that time, the authentic webmaster, in fact, fills in the Web site summary, and lists the most relevant keywords to his site, and search engines crawl, index, and check these authentic meta tags, and as an important basis for searching the results sorted, It's a morsel sweet time.

The age of the month passes quickly, and the sweetness of the light cannot withstand the power of resources. "Once there is an appropriate profit, the assets will be bold ... With 50% profit, he 鋌, and 100% profit, he dares to practitioners all the laws of man, and with 300% profit he dares to commit any crime, and even take the risk of 絞 first. "More and more websites are starting to pursue revenue-seeking pageview, and they're starting to cheat search engines by stuffing a bunch of key words into meta tag and stuffing them with the most popular keywords on their website." The power of the crowd is huge, the relevance of the search engine is broken ...

Search engines start the first round of attacks against cheaters, but they are not, but they do it by more than meta tag in the sort of web pages.

Cheaters in order to go back and start a second round of attack, they are in the body of the text in a large number of the same color of the key words, in the image tags in the key word, in the Web page to join the "invisible Note."

The search engine started a second round of attacks, and they found an effective way to filter these unseen words and achieve a small victory.

Goodness is a good person's epitaph motto, despicable is despicable people's pass, "cheater eye see regular weapons ineffective, start to use the search engine true and honest." The search engine's spider is the humble humble of the Internet, and they visit any site to report their identity, and check the website's interview rules, exactly according to the rules of the website. So, cheaters crafted two websites, a dedicated web surfers interview, a dedicated search engine, every time you find a search engine, return to the search engine to see the search engine's Web page, and normal visitors can only see a different site. This method is called cloaking. The third round of attack, the cheater victory.

March 1, 1998, in the AltaVista, Excite, HotBot, Infoseek, Lycos Search for the hot word "Monica Lewinsky", the search engine on the first page there are 50%, 30%, 30%, 10%, 50% Search results are spam. And that's how rampant cheating people are!

Search engines, because of their moral weaknesses, because some means do not want to use, so can not completely distinguish cloaking Web site, there is no way to pay cheating completely. What the search engine can do is just the spam of the punishment that was discovered, to warn cheaters, that the result today is that all search engines have only one punishment for the spam they recognize: permanent shielding.

But the punishment is simply an excuse for the inability to shirk responsibility and not really improve. "Once there is an appropriate profit, the assets will be bold ... With 50% profit, he 鋌, and 100% profit, he dares to practitioners all the laws of man, and with 300% profit he dares to commit any crime, and even take the risk of 絞 first. "Cheaters are not afraid of punishment, when the Internet frenzy, the pursuit of pageview cheating people are not taboo 憚."

Can not be the search engine, only to find a new sort of related sorting basis, only to find cheaters can not control the sort of basis, only to go to the site to find a sort of basis, search engines, really do not choose.

So, began to show the super chain analysis, PageRank. A Web page, saying what it is, what is it? objects, if it is true, then the link to this web page should come from a Web page of the same content, so a link to this web page can be used to verify the relevance of this web page.

Who, the least likely to cheat out of greedy greed? Who, most likely to provide Web page content? Is the government website, and the education website. Therefore, in the hyper-link analysis, the gov and Edu websites are often given higher rankings, and the hyperlinks from Gov and Edu also have higher value.

But PageRank also brought some wrong sort of error factors: The new station is inferior to the old station, the station is not as good as the station, the professional stations are inferior to the popular station. A new website, a small web site, a professional website, it's so good, because it's not possible to get a lot of super links quickly, so it's impossible to get the right rankings, even if it's not with London. And a long history of the old site, large sites, popular sites, even if it has not been updated for a long time, or less than some small sites, but can get a high ranking.

When the hyper-link analysis came out, the SEO community was sad to think it was cheating, SEO industry is finished (like the recent search engine colorful colorful collection, SEO industry more feel their own prospects miserable light, although the search engine rankings market Big head to the search engines, but SEO still have money to make, after all, Only the model of Labor has the possibility of Longgang, never heard that the liar will fail, but villains outsmart, soon, SEO found a way to pay for hyper-chain analysis: You don't like the link, OK, I do a lot of Web sites, I have a lot of links, which customers out of money, all my web pages give it a link. This kind of SEO method is called link firm. This approach works just right now, but it's not going to work very fast, because it's not hard to see whether a Web site has a lot of links to irrelevant web pages, or a site that isn't a search engine gives a lot of irrelevant links. And every discovery of a link firm, those who use the link firm site will die dead dead. I saw a guy's post in WMW's theory forum, said his website was blocked, but he felt himself very clean, did not do spam, so the main move to ask Google the reason for his site, simply because he used a link firm, is really pathetic.

A sort of search results, if more based on concepts, topics, Web page content, rather than links to each other chain of the importance of the link, then the search results of the relationship in the quality of the better.

Is it just for the computer to understand and value the Web page? It seems to be a very remote thing; spend a lot of human resources on a Web page? This must be wronged's business, only by volunteering. The ODP is Ching near, but it can only be hit, with keyword searches that are not comparable to the results of a hyper-chain analysis.

Related:


search engine technology and trend


search engine Tracking


Search engine Usage Tips


Search engine technology development trend


Network search engine and intelligent agent technology


on the workflow of search engine


What is a search engine

Ten misunderstandings of
Chinese search engine


five most frequently asked questions about SEO writing