Search for the future: moving towards diversity and personality Search 2.0

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

One

Unfortunately, I am not very concerned about the development of search engine technology, although the daily energy like the development of the Internet, but it is also a broad view of the macro. It is said that this is a search for worship of the era, a large number of text workers to leave the search engine, will cause a lot of media text pale and fresh loss. Search makes a lot of information have the possibility of screening, but also make our common network fans have to look for "demand" tool. The history of the network has proved the progress of human beings ' ability to control the huge amount of information produced by themselves, the most essential and valuable things are cloaked when the information is passed through the network, and the overlapping and distorted information of redundancy fills the whole virtual space.

Human beings from the beginning of chaos, into the primitive society, until now many forms of social system, are constantly expanding their own space, but also in the cognitive self and the natural world of information carding, classification, screening and access. The world is made up of matter, energy and information, and man is the master who knows and utilizes these forms of existence. The world of matter and spirit, the transformation of energy and the expression of energy, the formation of information and the existence of information, all need human to encode and decode the expression and use all kinds of media to save transmission. Marx said that the invention of paper and printing had an undeniable impetus to the progress of human society. The advent of paper-based media has made us take a big step forward in the mastery of information, which is enough to make the human understanding of society, history, nature and life evolve to a new height enough to accelerate our information transmission in time and space.

The invention of the television broadcast media has made us more realistic understanding of the events around ourselves, so "seeing is the reality" Let our eyes liberate the mind, let the heart of the window insight into the real, let the real scene changed the paranoid consciousness. Facing the television, the world is right in front of us. So, I believe that the last century's landing on the moon's live television, Armstrong's famous "One small step, a giant leap for mankind", but also to our creative information dissemination tools a depth of understanding and praise.

Two

The advent of the Internet has revolutionized people's understanding of the world, the kind of sci-fi movie scenes unimaginable in real life, and the advances in computers and communications that have become a reality. The cost of getting information is getting lower, shorter and more informative, making our planet truly a common human village. Information in the blink of an hour leap time and space, "the world with this cool hot", the universe in your hands.

However, we tend to discuss how to deal with the problem of information geometric level growth when the information poverty and explosion are present. In fact, each of us in the daily life of the face, that is, information is poor, there is also a surplus of information. It's just that sometimes asymmetry or we don't admit it, but the fact is that its solution exists and it bothers a lot of people. On the one hand, a small amount of information we need to pay a certain cost to get, on the other hand, a lot of useless repetitive information is constantly flooded every corner of our lives, the choice of information we choose to create obstacles and unnecessary costs.

So, how to use the network, how to use the information in the network, it becomes we make the machine, how to control the use of the machine problem. A machine tool was made, and people used to control it by hand. Digital Telex manipulation. This completely makes our ability to control the machine has a qualitative leap, also makes the machine itself has a qualitative leap in performance. Network is also so, if we are online, face are some we can not identify and choose the information, then we create a network is not much significance. Manufacturing machines and tools is the improvement of human ability to transform nature, and the construction and use of the network, but also the human control and use of information capacity.

When the amount of information in the network is very small, only a few m, the choice is easy. But when the amount of information is billions of M, the choice becomes a terrible thing and work, not to mention that these information structure is disorderly and different in form. We've all had a disturbing and painful experience with the information explosion, and it's clear that we've come across a paradox. In the way that we used wisdom and wealth to make and participate in the operation of the machine, is originally to the heaven, but we are the machine produced by the fruit leaves submerged in hell. We need tools to pick out the fruit, a search engine, a tool that can quickly find information about what you need from massive amounts of information.

The emergence of search engines, integrated the vast number of web portal information, just played the role of information navigation and street lights. At the same time, to make the internet again the tide, demand created the market.

Three

The benefits of world-class search engines are beyond our measure, so Yahoo and Google will have a bigger market capitalisation than Microsoft and IBM combined. By using search engines, we can almost do anything. We mouse a little, hundreds of or tens of thousands of related information can be pushed to the front, this is only information, including news, pictures, video, audio and so on. When one day we pass the web search engine, section keyboard, light mouse, not long time, a bowl of fragrant sand pot ribs rice was sent to the front, don't be surprised, this is only a matter of time sooner or later, we need to solve the network platform information processing and the establishment of the city-area distribution system. This is more stringent requirements for our search technology, which also represents the future prospects of Internet applications ——-we through the network, not just to do information dissemination, but also to do barter, even we can see a doctor, eat.

A famous Master of excellence in the field of information retrieval, summed up our search needs of three kinds: the demand for information, navigation requirements, the demand for transactions. These three kinds of requirements for different network users, have their different positioning, like me, such as young people, the internet likes to use Baidu to search for a variety of information, and a hao123 home site gave me a beautiful navigation feast, I also through Alibaba and ebay network to find small business opportunities.

Specifically, when I'm watching a movie, I look at it in thousand ways, and then I want to know about it. "Drifting Room" in the heroine actor Xu Kim, I have been watching this film, through the search engine to find relevant introductions and comments, so it is easier to see the movie deep and clear. But there's a problem, when I entered the "Drifting room" in the input box, the search engine pushed me not for the film review and the actors Director, but for a lot of information I couldn't read, and I had to try for a few hours to find what I wanted. It's very hard for me, especially for me. I also hope that the search engine found something can basically meet my hobbies and ideas, that is to say, I can register a custom search engine, so that I have a unique search engine, its name is Homingdong search.

Sometimes, I would like to compare the situation of local restaurants in Qingdao, with Baidu and Google absolutely not. You have to do this search, the key words set to "Qingdao + food" or "Qingdao + Restaurant", why? It is clear that the spider BOT in these general search engines can not discriminate the geographical division of users, even if they can distinguish, they are not qualified for the job. And even more annoying is that if you want to search engines to find "leaves full of empty mountain" type of autumn pictures, then you will be crazy, these search engines only recognize semantics, and can not analyze the meaning of the image. This comes to a conclusion, in the network, we can not search for our hearts to find the information and results, search engine is only a 15 IQ "little idiot".

Four

To solve the problem above, rely on the progress of search technology, but technology supremacy can also be a trap. When technology is not up to meet people's needs, then rely on market strategy. Search engine is also a kind of popular goods, is a commodity, a face will not be popular, we need is the difference, personality, search that is needed.

21st century is destined to be the internet age, so search everywhere, but also all-encompassing. General search engine, basically can meet the needs of primary Internet users, but can not meet the deeper needs of users. In the commodity market, hold high the banner of "difference creates value", make the world colorful. And the same, search personalized storm is coming, users not only need to be able to search the information of the search engine, they would like to do the owner of information consumption, so that the search engine to "I" as the center, rather than "I" to the search engine as the center.

The comprehensive performance of the general search engine makes us get the spiritual satisfaction of the amount of relevant information. Information from all aspects, disciplines and industries allows us to swim from the ocean of information to the lake of information. and personalized, thematic search engine is to specifically include a particular industry, a subject and a region of information and established, very practical, such as business opportunities, shopping, tourism, work, real estate, friends, food, business, people's names, e-mail address inquiries and professional information inquiries and so on. This specialized search engine is the direction of search in the future.

How to make our search engine and market strategy embody the trend of specialization and individuation? I think we can integrate different industry search engines (or vertical search engines) and "transplant" their search capabilities. This will not only attract primary internet users, but also retain senior Internet users. To the user's search experience to achieve expertise, digging is not only the number, but also quality, excellent in the selection, excellence. In this respect, now do better have Pugaga, depth and other industry portal search engine.

and comprehensive search engine can be built on the basis of the original professional characteristics of the personalized engine, such as job search system, personal website search. The core of search engine personalization is to improve the search efficiency and search quality by tracking and analyzing the user's search behavior and making full use of the information. This kind of search behavior analysis technique is a promising search engine interface technology in development. Through personalized settings after the search, our user experience has been improved, time costs are also controlled.

It is pointed out that the sociology of "Group Behavior Analysis" (such as "hot keyword" is the results of this analysis) and "personalized, differentiated search" will be the main direction of the future search engine. The latter is the most promising direction of search behavior analysis technology. By accumulating user's search personalization data, the user's search will be more accurate. For example, I search for "Jackie" keyword, then the search engine to me is a sorted out of the news, movies, music, pictures, books and other information, so I can make good use of this information.

Of course, vertical depth search is more promising for users with trading needs. Vertical search engine is inverted pyramid type, is the industry information carding, reprocessing and editing, is a professional search engine for a particular industry, is the search engine subdivision and extension, is a Web page library of a specific type of information to carry out a consolidation, directional field extraction of the required data processing and then returned to the user in some form.

Vertical search Engine Application direction is many, such as Enterprise Library Search, supply and demand information search engine, shopping search, real estate search, talent search, Map search, mp3 search, image search ... Almost all kinds of information can be further refined into various types of vertical search engine. For example, it will be easier to understand, such as shopping search engine, the overall process is as follows: Crawl the page, the information on the Web page to extract the product name, price, Introduction ... The notebook can even be further subdivided into "brand, model, CPU, memory, hard disk, display 、......" then the information for cleaning, to weight, classification, analysis and comparison, data mining, and finally through the Word segmentation index to provide user search, through the analysis of mining to provide market reports.

Five

My idea of the most perfect search engine application is this, a search engine can be divided into several industries of professional vertical search, it is based on the user, rather than web-based. When one day, we through this search engine, such as pojaa.com, section keyboard, light mouse, not much time, a bowl of fragrant sand pot ribs rice was sent to the front, don't be surprised, this is just a matter of time sooner or later, we need to solve is the network The processing of platform information and the establishment of city distribution system, of course, more importantly, we search engine technology progress.

The growing information, will be doomed to the Internet will be the collation of data information services, who collated meticulous precision, who grasped the use of the essence of information. The more personalized Web 2.0, in fact, is the next 2.0 of the search. The future of the Internet is the search for the future, when we put more attention on all aspects, we need to firmly grasp the needs of human beings, these requirements are different, and it is these differences in the demand for the development of science and technology to promote progress and colorful flowers. Only by walking in front of the times, seize the lifeblood of the market, insight into the human needs to emerge, we can succeed.