Search Market Change Bureau: Less So, left the Sogou

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Some media recently reported that such was the news of Sina acquisition, rumors of founder Liu has been to Baidu, other founding members have been set to leave. After such financing has been the first wave of founding members to leave. Under the support of the luxurious Google team, and so has been wandering in the search market between players, the hot event of its figure is always looming. The attention gained over the year was far higher than its market position.

Social search is not a lifeline, not a start-up company.

So product positioning traditional Web search + Light Blog system + Social Quiz + microblogging search, what hot to do, too complicated. But the core logic behind it is social search, which is also Google, Baidu, 360 and Sogou search players did not cover new areas. Social search has become a bigger concern after Facebook launched the graph search earlier this year. Some people in the industry believe that social search or will subvert traditional web search. Objective theory and subjective feeling, the recommendation of good friends will be more accurate than the recommendation of the search engine. But user habits are not not accumulated overnight, it is not easy to change.

The market does not justify the advantages of social search. Graph Search no exception, the introduction of more than 2 quarters of users to accept the degree is not high. "The favorite restaurant of a friend in San Francisco," a single girl under the age of 25, who lives near Michigan Avenue, Chicago, is not simple, it needs to be typed in long sentences, with some logic and combination skills. I wrote that graph search is just a "logically correct" product.

Even if social search is feasible, it cannot be the same in China. Shortly after the launch, I made the point that it was easy for social networks to cut into search because of user, traffic and social data; Google, Baidu and other search giants have been in the social fold. Google + active since far less than Facebook, and Baidu's account system has not been sound, not to talk about socialization, Baidu space has been not plague. For such a successor, why let the user log in to produce social data?

It is theoretically not feasible to rely on social search for a share in China's search market. is now being acquired, the founding team scattered parties, is also a logical outcome.

To C market silence, to B market has a significant impact

This more than a year, and so its own search engine although failed to obtain even 0.1% of the market share, but in the enterprise market and so has produced a great impact.

And so first with the people's Daily search to cooperate to provide core technology. Also provides microblogging search results for later 360 searches. 360 in the middle of this has also with the immediate cooperation, in search results show immediately get the drug data, and so whether in the middle of the strings, but also to the outside world leave conjecture.

The bigger achievement is to provide mobile search technology for Sina Weibo. With more than 500 million users, Sina Weibo has become China's biggest social news-generating site. In the event of some major news, the advantages of the timeliness, interactivity and communication of Weibo have made it more important than traditional media. Information aggregation, then the selection, search and recommendation of information is the field of search engine good.

There are many differences between microblogging search and traditional web search. Microblogging information is not a form of web pages, but rich media messages, the organization is not based on the URL, but people + information + transmission chain. The real-time nature of microblogging information also presents new challenges to search technology. Traditional PageRank technology fails. Microblogging search is a real-time search + social + local search. This is the traditional Internet companies and traditional search engines are not involved in the field, but also the advantages. It is easy to understand how Sina Weibo has been introduced to provide microblogging search technology.

So walk in different search giant, perhaps also benefit from such investment relationship, it is said to have won 360 chairman Zhou, Sina CEO Chao personal tens of millions of investment, follow-up also received Sina investment. Plus the Google team's technical strength, in fact, is a golden key entrepreneurs.

Sina Weibo aims to disrupt search engine market

So why should Sina put it under its command? For Sina Weibo, Ali has been injected with a ceiling on commercialization. Core technology has been carried out by the outsourcing force, is a great risk. It is a cautionary tale immediately. For Weibo, site search does not do well will affect the user experience, but the importance of much more than that.

Search for micro-bleomycin said strategic significance.

This August 2, Twitter officially launched its universal search function in the Twitter.com Web Edition. Twitter.com Search in the original "results", integrated into people and photos, to facilitate users to search the flow of information, but also to find relevant people and pictures. At the same time, Twitter also supports the search results based on the user search keyword advertising push, and then become cash.

Twitter search from the "Site search function" to the "mainstream search engine" transformation, with social, real-time and local characteristics, and Google and other web search engine to differentiate the competition, grab advertisers ' search advertising budget.

The current commercialization of micro-blog is mainly display advertising, information flow advertising, a small number of value-added services, micro-bo marketing trading market, based on the microblogging platform of the application market and games. Microblogging search ads have not been mined.

In addition to starting to tap the commercial value of microblogging search, after the inclusion of Sina Weibo can also be the original advertising more accurate. Weibo Taobao customer's push is based on the user's browser cookies, information flow ads are based on user base information recommended, not accurate or even constitute harassment.

The user generated content, the user's interactive behavior, user's social relations, the user friend's content these information correlation, the formation atlas, to the user accurate portrait, can realize the true accurate promotion. These technologies are also the advantages of search engines.

Predictably, Weibo will then strengthen the search status, enrich the search function, while strengthening the search advertising, data mining and other commercial means. For mobile end, micro-blog will speed up the search for local entities.

The search market is less and so, a little more microblogging search. The variables are bigger.

China's search market vicissitudes, the last variable: Sogou.

After the outbreak of the 3B war last year, 360 was the biggest variable in China's search market.

China's search engine market has undergone many upheavals this year. First, Google, Bing and other foreign players in various forms to express the fact that the Chinese market has been abandoned; then the national character search engine immediately and Pangu began to integrate to seek transformation; Of course, search market old Sogou also has been pending. Now so out, Sina Weibo into the bureau. It is estimated that the trend of Sogou will surface

The author has analyzed the Chinese search engine market this year, the bubble burst, the tide receded, naked swimmers are appearing. The search market for human, channel and equipment costs are high, is the game of giants. Can hold up to the present must have a lot of strength. But it is hard to continue to consume if it is not profitable, unless it has strategic significance.

Baidu can see the search market based on the technical basis and the first advantage, already has a moat, and 360 is relying on the client, browser and other channel capabilities. Sina Weibo into the bureau is a new form of search: Social + real-time + Local. The next few years PC search is the world of these players.

Of course, there is one can not ignore is Tencent search. Although the share is less than 4%, but because the back tree, Tencent has meat to eat, it has soup to drink. Tencent product matrix on the search also has a great dependence, give up the commercialization does not talk about, search for users need technology, data and products. But the point is that mobile search.

Mobile Internet is the future, mobile search is not quiet. The player that has the traditional Baidu, Google, search, there are also unknown a search, easy to check, Confucianism Leopard. Their commercialization has been hampered without exception, and traditional search ads are no longer applicable to mobile terminals. Baidu is struggling to get a 10% share of mobile revenue in Q2, which is not all search advertising. and Baidu Mobile search success can not be replicated, such as with the PC end Phoenix nest through the sharing of the advantages of advertising owners.

Still, the micro-letter has not obscured its ambitions for the mobile search market. 5.0 launched sweeping sweep can scan bar code, book cover, CD cover, Street View, translation, this is mobile search an important form: visual search. If the micro-letter is willing, it can also cut into the voice search market like Siri. I think it's a matter of sooner or later.

In this way, the search status is very important. Mobile search and PC search are not fragmented, and there are many places where technology can be shared. Channels and advertisers can also fully reuse a set. Search waiting to support the micro-letter or hand q in the mobile end with Baidu to do a big fight.

If so was the acquisition confirmed, in Baidu and 360 double male war, Tencent, Sina can set off how much spray? The dog will eventually go where, is the variable this year. Wen/Luo