SEM career Development

SEM professional growth of the international release statement that 2012 Q3 Baidu engine, Sogou and other domestic SEO search engine operator Revenue scale reached 8.13 billion yuan, an increase of 51.2%, the chain of 16.1%. If the http://www.aliyun.com/zixun/aggregation/18311.html "> Search engine advertising agency business channel revenue, the third quarter will reach 10.27 billion yuan." Search engine Market size in a single quarter to break the tens of millions of yuan people's currency.   Little head bidding assistant to give you a detailed explanation today. The economic growth rate of our country is narrowing continuously, in this economic form, the business owners pay more attention to the product-efficiency link in the advertisement.   SEM (search engine marketing) with its innate advantages more and more owners of the favor, advertising budget gradually from the traditional transfer to the search engine next to the media, while following the expansion of the search engine market, enterprises in this area of the budget increase, the SEM high-end marketing talent needs are also increasing.   Take the Beijing SEM market, the job demand is roughly 400,000, but only 200,000 of the work, that is, there are nearly 200,000 of the SEM job gap. SEM work supply Shang (BB) Advertising senior Secretary Li Xuhongjee to reporters that 80%-90% of the enterprise advertisers in the search engine advertising is not through optimization, China wasted a lot of money and manpower, bi-state customer data profile after optimized search engine advertising can generally promote 30%-80% effect, Individuals can achieve a 300% increase in effect.   He suggested that enterprises in particular is a traditional enterprise to face the search engine advertising optimization, to achieve a multiplier effect of marketing. According to Zhaopin data analysis, as the search engine advertising market expands, the search talent's demand will link more than 30% growth in the next few years. Large enterprises already have or are forming their own search engine marketing team, small and medium-sized enterprises to the needs of SEM talent will become more and more, SEM will be the next one is the size of the hot.