SEO College: In-site structure optimization for search engines

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From: SEO College 27971958
Theme: Optimization of site structure for search engine
Keynote speaker: [Zhengzhou] Width 80080088
Time: June 26 16:00

Hello everyone, I was wide, won the 07 (first) Chinese search engine Optimization competition first place.

Can come to this group I am honored, there are so many SEO enthusiasts gather together to study, discussion, is a very good and very rare environment.

Today is my first time in the group with you to share the actual experience of SEO, before the other people is how to share the study in the QQ Group of learning materials, so the operation of the lack of place, look at your predecessors and teachers a lot of advice.

Today's theme is: "For search engine optimization of the structure of the site," I try to theoretical + practical examples of the way as we show.
1, theory 7 minutes
2, case analysis 7 minutes
3.15 minutes for discussion

Only when the search engine, webmaster, Internet users, there is a tacit understanding of the interests of the balance, the industry will be smooth development. Lays-style web site construction, will only make you and users, and search engines more and more distant. Search engine and webmaster, should be harmonious development, together to embrace a better vision.

Here are some suggestions from Baidu:
Site structure should be concise and clear
A: Do not let your users into your site because of the numerous miscellaneous and overwhelmed. In a sense, Baidu's spider is also a relatively special visitor. Each subdomain, each directory, it is best to have a clear content of the partition, to avoid different subdomains or directories to the same content of each other string.
　　
Create your own unique content
A: Baidu prefers unique original content. Therefore, if your site content is only from the collection and replication from everywhere, it is likely will not be included in Baidu.

Maintain regular updates
A: Regular updates, the spider program will often patronize, and the long-term does not update the site, the spider visit will be declining.

Carefully set your links
A: If the links on your site, more points to some of the junk site, then your site may be affected by some negative effects. Participate in all kinds of SEO for the purpose of self-help link activities, it is likely to "too much."

Make your website an evergreen tree
A: If there is no search engine, your site is still visitors, then your site belongs to the "evergreen tree." For users to do the site, and do not face the search engine to do the site, this is the essence of evergreen site.

Here are some suggestions from Google to webmaster:
Quality Guide-Basic principles

@ When designing a Web page, you should consider the user, not the search engine. Do not deceive the user, or submit to the search engine one content, and show the user another. This practice is often referred to as "hiding."
@ Please don't cheat in order to improve search engine rankings. A simple way to distinguish between right and wrong is whether you can confidently explain to your competitor what you're doing with your site. Another useful test @ means asking yourself: "Can this help my users?" If there is no search engine, do I still do that? "
@ Please do not participate in a link scheme designed to improve your site rankings or PageRank. In particular, avoid linking to banned sites or "bad neighborhoods" because your own rankings are negatively affected by these links.
@ Please do not use unauthorized computer programs to submit Web pages, check rankings, etc. These programs consume computer resources and violate our terms of service. Google does not recommend the use of WebPosition Gold? This @ class product sends an automated query or a program-written query to Google.

Quality Guide-specific guide

Do not use hidden text or hidden links.

Please do not use hidden content or deceptive redirects.

Please do not send an automatic query to Google.

Please do not load Web pages with extraneous language.

Do not create multiple pages, subdomains, or domains that contain a large amount of duplicate content.

Do not make Web pages that install viruses, trojans, or other unwanted software.

Do not use a "bridge page" designed specifically for search engines, or "cliché" (cookie cutter), where original content, such as affiliate programs, is small or almost without original content.

If your site participates in an affiliate program, make sure your site adds value to it. Please provide unique and relevant content that gives users reason to visit your site first.

Search Engine Optimization has been the theoretical knowledge, the focus is from Google and Baidu two search engines on the webmaster recommendations, if the webmaster in doing SEO at the same time follow the principle, you can play a good optimization effect will not be blocked.

Case Study Website: http://www.studentboss.com/(from a friend's website)
This is a content-oriented information site, the advantages of the site we do not say, mainly to solve the problem points to achieve the purpose of learning. Like the title, keywords, links, frame structure and so on are already doing the basic skills of the site, relatively good.

Although the current Baidu and Google announced to be able to include dynamic URL page, but in fact, dynamic URL weights and static URL weight compared to a certain distance, as far as possible to use static URLs. The search engine assigns each page, such as "temp", "short-term, medium-term, long term, general document information stored in the form of archiving, no longer updated content will be listed as" long-term "storage, so if the URL of this page is dynamically invoked, Google is likely to assign the page to the" temporary "or" short-term "storage, its page weight value is also greatly reduced.

Problem：
1, the use of dynamic URL address.

In other words, the quality of each dynamic URL page for this site is not high.
2, web Design technology is older, not using the current more optimized div way.

Irregular HTML code is ubiquitous, and table-nested forms are difficult to analyze.

Such a page structure is very unfriendly to search engines, each search engine will increasingly tend to code clear, simple page structure page. The current web designers should also improve their ability to pursue the use of good technology to design excellent works.

Question 3, piling useless keywords.
Meta is still in use, there is no right or wrong, but meta content should be introduced as far as possible, there is no effect on the search engine, and vice versa may cause resentment.

4. Missing page description. Meta name= "description"

5, the website does not have the map.
The site needs a map regardless of size, and the purpose of this map is not for people to see, but for each search engine crawler prepared.

There are two forms of site map, one is to do a static page, the site will be all important directories and categories in a normal connection with the way listed to facilitate search engine crawler to find other pages.
The second is the Sitemap tool provided by Google. For this detailed introduction and usage, please click on the link to view:<https://www.google.com/webmasters/tools/docs/zh_cn/about.html>

This website does not look not to know, at a glance the question is really many.
For the internal structure of the site to optimize the problem, can be clearly stated are listed, currently only these 5 items.
Other UI interaction, user experience, the purpose and direction of the site there are many problems, this is not part of the SEO category.
I hope that webmaster can continue to build stations, and constantly summed up the process of continuous learning to upgrade.

That's all I have to say today, thank you. Hope to enjoy, have the opportunity to share with you. ：）
Below enter 15 minutes question discussion time, have the question to ask, we who know the answer can answer.