SEO site Data analysis should focus on several aspects

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Web site Data analysis is an important part of SEO work, such as through the flow analysis will know the site's SEO effect, want to know spiders to the site's crawl situation to analyze the site log, want to know the keyword has no effect to analyze the effectiveness of keywords and so on. Through the website data analysis can know our work effect, simultaneously also can let us discover the website existence question.

But the site data analysis includes many aspects, in addition to the above listed traffic analysis, log analysis, keyword analysis, there are many other aspects, this side will not enumerate, the following list of some SEO should focus on the aspects.

1. Competitor Analysis

Through the competitor website of some SEO basic data analysis, such as the other side of the site included, the number of chain, the number of keywords and rankings and so on, you can understand the competitor website SEO situation. At this point, and then through the comparison with their own website, you can find that some aspects of competitors to do better than us, we can learn from, or what we have done better, to continue to maintain.

2, SEO basic data

This is aimed at our site itself, the need to track a number of long-term SEO data. For example, including the characteristics of the catalogue, key columns of the tracking analysis, such as the chain, the need for quantity and quality, as well as distribution of the analysis and summary. This will be able to timely know the site's optimization effect, or find the site problem.

3. Key words

It is necessary to track and analyze the number of keywords, rankings, effectiveness, conversion rate and so on, through analysis to determine whether to replace some keywords, or reconsider the layout of keywords. For example, some keywords are ranked in front of several, but still can not bring much traffic, or bring the flow is irrelevant, this time will go to study the key words.

4. Website Log Analysis

Through the website log analysis can understand spiders crawl site and the health of the site, such as through the log analysis found some spiders crawl directory, if there are key directory spiders have not to crawl, then it is necessary to analyze whether the site internal links have problems, resulting in spiders can not crawl.

5. Flow Analysis

Site traffic Analysis, in addition to our daily focus on PV, IP and other basic indicators, but also should pay attention to the road, the situation of the page, so you can also know the effect of SEO work. In addition, more consideration should be given to how to obtain valuable information through data analysis. For example, for the analysis of page browsing volume, here are two common examples:

Comparison and analysis of ① page browsing volume and Web site development stage characteristics

Combining analysis of page views with the site's stage characteristics, for the new release of the site, if the Site page browsing volume is in a significant upward trend, then the characteristics of the site development phase is basically consistent, because this time the site page included data is also rising, otherwise it should be further analysis, Why there is no significant increase in site traffic during this period.

Similarly, if the site is in a stable phase, the number of web browsing should be relatively stable or a certain fluctuation, but if the data show that the number of page views continues to decline, it is likely to reflect the site has some kind of problem, such as page access problems, or the keyword ranking decline.

② analyzes the change cycle of web browsing volume.

When the site is in a relatively stable phase, this period of site traffic will show a certain periodicity, such as weekend traffic is generally lower than the weekday, and in the same day, 10 o'clock in the morning and 3 o'clock in the afternoon may be the peak of site visits, mastered these laws, you can take full advantage of the user's access characteristics, Like the site to update the content when it can be used.

The above is the author analysis of SEO site data analysis should focus on several aspects, if you have other ideas, welcome to exchange.

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