SEO: Site search engine Optimization vs Sales performance optimization (v)

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The relationship between
search engine optimization (SEO) and Sales performance optimization (SEO) is shown in the left image.


from the figure can be seen, the site's access to traffic roughly from the following three aspects:





x refers to the amount of traffic that is generated by searching the online catalog. For example, the Thomas register, which contains information about North American manufacturers. Visitors use this directory to search for the products or services they need, and click on some websites in the provider list, which is the access traffic (x) of the directory. This part of the traffic is only related to the network classification directory, so the traditional search engine optimization (SEO) will not have an impact.





y% refers to the access traffic that is brought by a search engine. Google, for example. Visitors query through specific keywords and point to
from search results (including Google's AdWords ads)

 


hits the list of sites, resulting in traffic (Y%). Obviously, this part of the flow is directly affected by the Search engine optimization (SEO) activities.





z% refers to the flow of direct access to the Web site, including access to the site after receiving an ad email from the website, or by typing the site address directly through the company's business card, or the visitor knowing the company name and searching for the company name through the search engine to visit the site. If the company name is exact, your site should appear first in the search results when the visitor queries the company name. If not, you can use Search engine optimization, but it is best to take a moment to think of a more precise and unique company name. However, this part of the traffic is also not affected by the traditional search engine optimization (SEO) activities.





However, the impact of traditional search engine optimization is much more than that. Once visitors come to your site, what do they do? It depends on what they see on your site. If your site design is all about search engine optimization, then your sales performance optimization may be relatively deficient. We need to be clear: after all, only y% traffic is from the search engine.





In the website design, need to revolve around the search engine and the real visitor these two factors weigh the consideration. If you can track the source of traffic to your site, you may be surprised that y% traffic is actually not high. So on the one hand we need to focus on search engine optimization to strive for the largest y% flow, but also the user angle to design, so that the site to provide sufficient attractiveness to retain these potential customers, so as to ensure that the site not only has a high access to traffic, but also has a high customer conversion rate