SEO Services Flooded: Analysis of how to promote SEO services to customers

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Today's SEO services present two trends: Chinese cabbage prices and widespread, SEO development has been widely recognized today, but the industry is difficult to standardize, an industry to do more natural is a mixed bag. Rely on doing SEO services to survive companies or studios have to face the challenge, in such a large environment how to receive more orders, how to their own SEO services to those customers. These issues must be SEO companies or studios must think about the problem, local SEO companies or studios mainly use connections to take orders, but the local market demand is very limited, which forced many SEO companies to open up the internet market, as long as customers online is their own potential customers, But how can we spread the SEO service through the Internet?

First: Build your own brand and contacts on the Internet

SEO companies or studios have their own official website, of course, can completely optimize the official website to do, but only to do the limitations of the SEO is very large, some local SEO companies like to set "Hefei website optimization" Like such a keyword, in fact, the search volume is very small. Here we first have to find out how the customer is the choice of SEO services company, what are the channels? I think most of the clients are introduced through friends, of course, there are direct online service providers, some information platform is they like to go to the site, such as: 58 with the city. So in the information platform to send more advertising information, there are also like A5 Forum, seowhy forum, such as the site has a single section, although it is to do SEO services, but do not limited to the promotion of SEO, you can do some free SEO training activities, yy on a number of such companies or teams. This insistence for a period of time can always accumulate a lot of potential customer resources for themselves.

Want to put their own brand on the internet can not be separated from the accumulation of contacts, so more than the industry to communicate with friends, not only QQ chat, offline to do some exchange activities are OK. Do not underestimate the Internet connections this circle, do SEO services is also business, naturally inseparable from network relationships, more than a few friends to know more opportunities. Whether it is a partner or your customers, the most rare on the internet is the credibility of customers in the selection before you will generally visit for a period of time, the first is your ability level, this case can explain everything. The second is the credibility of the problem, mainly online orders payment method. If the studio or the company is better, if personal access to the credibility of the issue becomes more important!

Second: Analysis of different types of customer understanding of SEO

The author also has more than a year time, in this period of contact with a variety of customers, I roughly put these customers into three types. The first is to SEO a blank customer, the second is a smattering of SEO customers, this part of the customer to the SEO doubt. The third is to SEO more extreme customers, that is, two extreme, or overestimate the value of SEO, or to the SEO detest. Understand the needs and psychology of different types of customers, next can be "the right medicine", for the first customer we should try to let them know what SEO is, can give them what effect or benefit, but do not boast how magical SEO, the greater the hope for customers will be greater disappointment. For the second customer does not need to introduce too much SEO knowledge, as long as the guarantee effect on the OK, the last third kind of customer is more trouble, such customers or the expectations of the SEO too high, or has lost trust in SEO, sometimes have to give up such a customer!

Third: Seek common ground, SEO services need to be packaged

Do SEO services and sell products essentially no different, the product needs to design more packaging, so as to sell good. SEO service is actually the same truth, SEO services How to package it? I saw a lot of SEO service provider's official website, in fact, most of the content of SEO services are similar. So we have to do to seek common ground, attract customers to pay attention to you, how to do? For example: can give customers more concessions, in addition to help customers do a good job of keyword rankings, can be free to do some training for customers or other related value-added services. Like shopping, consumers have a psychological advantage. Today, SEO services are more and more difficult to do, but there are a lot of good companies and studios, innovation, based on customers, this is the future of SEO services in the core of things, of course, Black hat SEO technology excepted. Do white hat SEO company in the technical development space is very small, personal feeling more important is how to promote the SEO service to customers, so much talk today!

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