SEO space is constantly compressed SEO enterprises and practitioners how to deal with

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From several years June we can see Baidu's algorithm is in constant updates, and constantly out of the site is K, there is the site of innocent is implicated, the author as a member of the SEO industry this year also feel that the space of SEO industries are constantly compressed. Before have heard Zac in Lin Xi Pavilion on the interview, he proposed at this stage to do SEO need more refinement, more professional. And we see many of the domestic SEO practitioners are generally still stay in the outside of the chain of construction. As the space shrinks, as the SEO enterprise as well as the ordinary SEO practitioner, how to adapt to this kind of change? How to avoid oneself because the space of SEO is eliminated? The following author based on SEO Enterprises and SEO practitioners to share their views.

Advice to SEO Companies

These months Baidu algorithm update may impact the largest number of those small-scale SEO enterprises, these small SEO enterprises not only to face the search engine algorithm to update the attack, but also faced with the traditional SEO keyword optimization has been difficult to survive the dilemma. I have a SEO enterprise when the customer director of a friend told the author, now the customer's request for SEO is no longer just to meet the site's keyword rankings, but more realistic SEO cost and conversion rate. As a SEO enterprise only constantly expand their business scope in the current SEO dilemma to kill a road. Some of the expanded business can be the provision of customer virtual host, website construction, optimization tool development and so on. We can be roughly divided into two aspects.

1: Radiation SEO service project, Refine SEO services

As Zac mentioned SEO needs refinement and specialization, for SEO enterprise is also so. As an SEO enterprise can be the traditional SEO refinement for the keyword Optimization ranking services, the site's SEO diagnostic services, soft text services, outside the chain construction services and so on. For example: for enterprises to provide soft text services, to help enterprises to update the content of the website, the general article on the number of words on five hundred or six hundred words, of course, we can also be divided into different packages. In addition, the development of SEO tools is also a good choice, as a SEO enterprise itself has a lot of relevant SEO talent resources. Integrating these resources into the SEO tool must have a good market.

2, integrated network marketing channels

As a SEO enterprise no matter what we provide SEO services, no customer is sure to die. However, how to help our customers profit through SEO, this is the fundamental needs of customers, customer site traffic has, but there is no order and consultation volume, the customer does not have any value. Integrated Network marketing channel is to use a variety of network marketing, promotional media to achieve the goal, we have to exercise their own marketing-oriented SEO talent, rather than technical SEO talent. But for an ordinary SEO personnel, this step is very difficult, need to learn a lot of things.

Advice to SEO Practitioners

In the face of the constant squeeze of SEO space, how do we choose? Give up SEO or stick to seo? This question I think we need to ask ourselves: "Your SEO can go how far?" We see this year's Baidu algorithm update so many SEO practitioners really depressed some. June Update we found false original bad, October update we found that the chain quality requirements high, buy and sell links to be punished, it is because of the difficult to do, so we have to give up? I think it is because of this big environment, we should not give up easily, Imagine if, as in the past, just send a few links to get a good ranking, then I think SEO this industry will not be developed.

1, adhere to and give up, you choose

If you feel that in the SEO environment is constantly being compressed do not go on, then you choose to give up, take another road may be another way. At the same time, there is no need to obsess about whether SEO has a future, do a good job every day, this is enough. Feel oneself insist very painful, that don't consume own youth again, do SEO the most important is insist, simple thing repeats to do. To say whether there is technical content seo, I think this problem can not be generalized, the key is you dare not break through, try something new, if you are only limited to the present, it may be you will always send out the chain.

2, with SEO practitioners should have the mentality and skills

Calm, calm, not impetuous, these are every SEO practitioners should have the mentality, young people are not easy to calm down, can not hold the gas, the need for the next effort. What skills do SEO practitioners have? What data analysis ability, what soft writing and so on. summed up in a word is to see the code, built the site, wrote the soft, analysis of the data, hair of the outside chain. The above is from the face Shop official website http://www.thefaceshop.cc on the status of SEO several views, if you have different views, welcome to point out.