Shanghai Disneyland tickets set at 320 yuan

After 11 years of efforts, the "Mickey" of the "golden Mouse" finally determined to settle in Shanghai.　　November 4, the Shanghai Municipal People's government press office was authorized to declare: Shanghai Disney Project Application report has been approved by the State authorities.　　Disney's Shanghai, not only the impact on the Shanghai tourism will be unprecedented-enrich the content of Shanghai tourism projects, strengthen the status and image of Shanghai urban tourism, but also to China's tourism and even the entire Chinese economy will have a sustained, positive stimulus. Visitors can reach tens of millions of miles a year. So, how big is the market power of this big-game empire?　　Although the Shanghai municipal government has not issued any official information on this, but the reference to the public data, it seems to be able to foresee. The information shows that the Hong Kong Disneyland, which opened in 2006, is 126 hectares, the world's smallest Disneyland, from the opening to the beginning of this year, a total of 15 million visitors, is still in a loss, is expected to start to profit in 2014. Tokyo Disneyland opened in 1983, the annual admission of 16.5 million visitors per year, is currently the most successful Disney park overseas operations.　　According to statistics, the annual repeat rate of more than 96%, more than 10 visitors to more than half, more than 16% visitors visit less than 30 times. In a previous survey, AC Nielsen, a prominent research firm, found that the mainland's high income people were significantly more willing to play in Hong Kong Disneyland than other income groups.　　The HKSAR government forecasts that Disney will bring a huge revenue of 80 billion to $148 billion for Hong Kong over the next 40 years, with a capital return of up to 25%. According to the industry forecasts, the Shanghai Disney Project will bring tens of billions of GDP to Shanghai after its completion.　　In terms of consumer power, more than 80% of the mainland's passenger flow will be attracted to Shanghai.　　He Jianmin, director of the Department of Tourism Management at Shanghai University of Finance and Economics, said in an interview with Xinmin Weekly that he had participated in the review of the Shanghai Disneyland Project in February this year as the only travel expert, "we closed 3 days in a hotel in Pudong and signed a confidentiality agreement." He Jianmin said that Shanghai Disneyland aims to build the world's largest Disney, "as far as the largest Tokyo Disneyland, in recent years, visitors in 25 million people/year, annual income of about 18 billion U.S. dollars." After the completion of the first phase of the Shanghai Disneyland, it is expected to form 10 million visitors per year, with a minimum of 3 million to 5 million visitors per year for Shanghai.　　With the subsequent construction, we hope to reach 30 million visitors per year. He Jianmin further added that at present, China's annual travel to overseas visitors reached 50 million people, each year about 30 billion U.S. dollars in tourism expenditure, "88.5% of which is at the expense of tourism, we convert, more than 40 million of the domestic tourists to Hong Kong, the mainland visitors, more than 15 million, each year, The remaining more than 25 million will be a potential visitor to Shanghai Disneyland, which is also said from one sideThe demand for Chinese tourism consumption in China is still far from being satisfied. Later, He Jianmin again to the reporter calculate, "generally according to a domestic tourist (overnight) in Shanghai, the average day cost is about 1580 yuan, while an inbound visitor conservatively estimated at 890 USD/day.　　If Disney can make every visitor stay in Shanghai for one more day, then we calculate how much economic benefits each year will bring.　　To create a theme park brand in Zhejiang's landscape, the garden of Jiangsu, urban tourism in Shanghai.　　Statistics show that at present, the Yangtze River delta area of tourist reception accounted for nearly one-fourth of the country, tourism revenue accounted for nearly one-third, but not prominent in the tourism resources, especially the lack of international tourism resources or products, such as Jiangsu, Zhejiang and Shanghai world-Class scenic Area (heritage) accounted for only 4.28% of the country　　He Jianmin pointed out that the introduction of the Disney Project will fill the Yangtze River delta area in addition to the landscape tourism resources, no international large-scale recreational and leisure theme park, on the one hand to promote the Yangtze River Delta Tourism industry modernization and internationalization level, on the other hand, also help to build the Yangtze River Delta International Tourism Boutique and the world "In the development of the whole Pudong new area, we have also proposed to build a central area for the theme park." A small city like Orlando, the size of a Disney theme park, has a 5 million-person annual reception of five or six. From this perspective, there are about 7 million overseas visitors to Shanghai each year, plus 102 million of the domestic tourists, in Shanghai to build two to three years of reception in more than 5 million-person theme park has the potential.　　"He Jianmin said.　　From the map, the same Pudong of the 2010 Shanghai World Expo Park and Shanghai Disneyland planning site location is not far away, and the two investment scale of more than 20 billion major projects, will be in the promotion of Shanghai and even the Yangtze River Delta region Economic restructuring process plays a very important role.　　He Jianmin said that after the "twin Engines" of the Shanghai World Expo Park and Disneyland, Shanghai and the Yangtze River delta will undoubtedly greatly enhance the attraction, more and more domestic and foreign business meetings, exhibitions, tourism activities will be attracted to this, Shanghai and the Yangtze River Delta Modern service industry will achieve a qualitative leap. Travel agents to push short-term free line as China's most economically developed region, the Yangtze River Delta's large population is considered to be the most likely potential passenger flow of Shanghai Disneyland.　　Many travel agents said that in the future will plan to develop more and the combination of Disney Park products, in addition to the sale of Disney tickets This traditional way of cooperation, packaging into the East China tourism products, attract more tourists are travel agencies to borrow the biggest business opportunities in Shanghai Disney. Disney is a tourist resource in Asia and even at the global level. It gathers a lot of tourist elements to get closer to it. "Spring and Autumn National Brigade's domestic general manager Gaoshan in" Xinmin weekly "interview, said," Not only the Yangtze River Delta region, more north and central China visitors will also increase the time in Shanghai. "It is noteworthy that Hong Kong Disneyland inAt the beginning of the opening, ticket sales had been very strong, to the mainland travel agency proposed Disney hotel must be bundled with tickets sales, single sale tickets without Commission commissions, travel agencies need to pay high deposit and other harsh conditions of cooperation.　　But then because the source is not as expected, Disney had to "put down their posture" to give travel agencies more favorable sales conditions. "Hong Kong has only 7 million people, the area is only one-sixth of Shanghai, but it is a year's travel foreign exchange income of about 13.5 billion U.S. dollars, Shanghai only about 4.7 billion dollars." If Shanghai is to build Disney, there will be more mainland visitors to Shanghai to play, the market prospects are considerable. "Gaoshan said," Spring and Autumn National Brigade will launch a two or three-day free line or half free line products, providing more menu-style services to Shanghai Disneyland as the focus of the entire short-term East China tour.　　"Tickets at the beginning of 320 yuan Shanghai Disney Project is still in the primary planning stage, ticket prices are speculation, there is said that the initial price of 300 yuan, but also said that the fare will not be less than 350 yuan, and even the industry forecast that the fare may be close to 400 yuan." For the current world of 5 countries set up Disneyland ticket prices, of which the Hong Kong Disneyland in China, the lowest ticket prices for HK $295.　　In addition, the California Disneyland ticket prices converted to about HK $413, Florida State Disneyland ticket price of HK $466, Tokyo Disneyland admission price of HK $385, Paris Disney ticket price of HK $381.　　He Jianmin told reporters that Shanghai Disneyland ticket prices initially set at 320 yuan, slightly higher than the previous reporter through the Network survey results (60% users expressed the hope that the price within 200 yuan). According to statistics, from the national point of view, each person's urban tourism expenditure is about 998 yuan, the rural tour in about 250 yuan. Combined with Shanghai's income level, the fare is not high. The key is to see the quality of Shanghai Disney itself.　　　　He Jianmin explained. Shanghai to Hong Kong to avoid the "Chinese recruit" learned that in the 90 's, Disney intends to develop in China, Shanghai and Hong Kong are Disney's favorite place. An official from the Hong Kong government said that Hong Kong had just returned to the Asian financial turmoil and was under shock. The chief executive, Mr Tung Chee-hwa, sought support from the Central People's government to revive the economy and create jobs, and offered a number of concessions to Disney.　　1999, Hong Kong and Disney signed a building agreement. However, the Government of the Special Administrative Region has been suffering from a huge pile of "caustic" clauses proposed by Disney. Although Hong Kong has made huge sums of money, its business has not yet gained momentum over the years.　　As the management of the Disney Company, Hong Kong government officials are not allowed to participate actively, so that the Hong Kong government into the "not inside and out" predicament, they have suffered from Hong Kong public opinion and members of the attack. The Hong Kong government official also said that Shanghai has not died in building Disneyland for many years, but after seeing the lessons of Hong Kong, he has repeatedly "learned" from the Hong Kong government and consulted Hong Kong government officials on what terms they need to pay special attention to in the negotiations, so that theyCarefully negotiate with Disney to avoid the Chinese again "suffer". Details of the talks and agreements for the Shanghai Disneyland have yet to be announced. The Hong Kong government and academics believe that the conditions of cooperation in Shanghai are certainly superior to those of Hong Kong.　　Because of the present Shanghai, subjective and objective have advantages, when Hong Kong as a financial turmoil under the life of the pill, the momentum of the negotiations is in the leeward, the current rapid development of Shanghai as a whole, if there are Disney is icing on the cake, no Disney is not a big deal.　　So how to make Disneyland such a huge investment in tourism projects become "wealth" rather than "baggage"? He Jianmin advocated that the domestic similar theme park and Disney to start cooperation-type competition and dislocation competition.　　Gaoshan suggested that the main tourism culture card, the Shanghai culture into the Disney.　　He Jianmin For example, Hong Kong Disneyland since its opening in 2006, a river in Shenzhen, "Happy Valley" 2007 tourist growth rate of up to 10.2%, Hong Kong Ocean Park number is also increasing, even more than Disney. "No theme park can attract all the tourists. The greatest potential of the market can be tapped through cooperative competition.　　"He Jianmin said. According to Xinmin Weekly