Shell Net CEO Ji: Three similarities between scientific research and entrepreneurship

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Shell Network CEO Ji

3721.html ">2014 year May 28, by IDG Capital wholly-owned, pioneering State magazine co-organizer of the IDG Campus Entrepreneurship competition 12th station at the Chinese University of Science and Technology held. The campus entrepreneurship competition for all undergraduate and graduate students, to explore the campus of gifted developers and technical geeks. Shell Network CEO Ji in the event keynote speech, entrepreneurship is like doing research. As science students, most people have the experience of doing scientific research, and these experiences are very useful for future startups because they have very large similarities. He is to make science and rationality have a wider spread, founded the current company.

The following text is Ji's speech excerpts, without my review:

I am the JI of the shell net, I was also a very good boy in the Hkust, when Han Shi brother (percentile technology operations Vice President Han Zhiyong) in the school holding the beauty of Anhui University Dance, I was in the west side with a telescope to see Ann Big. I was not a good student then. After graduating from Hkust I went to graduate school in Fudan University because I felt that if I continued to stay in such a science and engineering environment, it would hinder my understanding of the diversity of the world. But the shell is still a very strong atmosphere of the company, COO Liade is hkust, our investors Li Junjun is also hkust.

The theme I'm sharing today is "entrepreneurship is like research", where most people may have a scientific experience that will be useful for your future ventures, because these two things are very similar.

In 1996, I went to hkust to study biology department, then to Fudan University to pursue the diversity of life, and then met a news department girlfriend, which took me to another direction. From that time onwards, I began to put the understanding of words and science together, for science writing. When I graduated, I turned myself into a research deserter. I'm interested in science, but I don't necessarily have to do it personally, and then I spend a lot of time making myself a science disseminator.

Later, I was with a team of people who also have scientific background to do research and writing, so that more people know us, together to do science squirrel will. At that time, the cultural circle was basically dominated by liberal arts students, and the Southern Weekend also published an article saying that "Science students have Spring". It also made me realize that if science and rationality were to spread more wide, science students could also occupy the commanding heights. 2010 to get venture capital, I started the shell net.

Initially our core members are a group of media-making people, from the new discoveries, global science and new exploration, such as the core editor of the domestic first-line popular science media composed of the core founding team of the Shell network. We interviewed a lot of scientists, did a lot of in-depth interviews, and got their papers earlier before they published the article. In this business I think we've done a better job of it.

But why do we need popular science, what is the nature of popular science? Through the Internet, we can provide them through the science of what? These problems did not find a good solution in the first year of my venture. I did have a very confusing period and it was hard to deal with those problems. In fact, for most people, popular science is to enable users interested in advanced lifestyles to get the knowledge or information they want. When you want to know what cosmetic ingredients are, px toxicity is how much, you can come to our website. We want to bring the most advanced lifestyle to you, not just words, but other things.

It is based on such a number of theories, we started last year to do MOOC College this product, we have the world's best online education resources to the Chinese users, this community is the current domestic ordinary users to understand the advanced lifestyle online resources of the best platform. We also have a café in Beijing, all menus are made up of the periodic table of elements.

Finally back to the title itself, my entrepreneurial process as well as research, the two are very similar.

First, everyone thought that they could change the world, but the vast majority of the founders found it was not so. I remember when I was doing experiments to face a very problematic instrument, basically every month to do it again, all the things related to it are my own set up. This kind of from scratch process, each scientific research person must go to face. Entrepreneurship is also so, in essence, you also want to do new things, basically no one can teach you. When I was a MOOC college, I felt that I was not very familiar with how college students are learning, and went to school to live with them for a day.

Second, most of the time, both are proposing hypotheses. For example, when we are doing experiments, it is often at first thought that I will send out a lot of papers in five years, and then I can graduate, but each experiment may deviate from your intention in the end. The whole entrepreneurial process is also the case, I do not have four years to touch the shell of the correct way, most of the time you must not know where the right path. So you need to be like scientific research, repeated assumptions, repeated failures, and finally find the results that are very good for you. I am very patient now, willing to spend a lot of time doing these things, even if it doesn't matter.

Third, entrepreneurship and scientific research need to have the founder spirit. The same is true of research, and when we're working on a project in the lab, the mentor is whatever you are, and most of the time you're going to have to deal with a new project, and you're going to have to make a lot of effort to decide what to do about it. In the entrepreneurial process also need such a pressure-resistant ability, because your subordinates can say, there is something to find our boss, but you can not say so. You may not be the smartest and wisest person, but you are the only one who has to carry things on to yourself, and only with such a spirit can you succeed in your business.

There is a saying that "interesting souls will meet each other sooner or later", it is not easy to get together tonight, and I met a lot of people who helped me on the way to entrepreneurship. It's hard to start a business, but it's the only way I know how to find the soul interesting, because you have to go through all kinds of unexpected things when you start a business. And in a large company, you may be in a very fixed position, contact the person is very one-sided, in the entrepreneurial process you face the people are very multidimensional. This process is very interesting, I think everyone in life, it is best to have a business.