Shell round smart watch logic behind: Want to build application industry chain

In the product true machine video release four months later, the Shell electronic smart Round Table on October 28 17 o'clock officially open pre-sale. According to the Nutshell Electronic official website information, the product delivery is in December.

In the Shell Intelligent Round Table of the conference, everywhere visible is the "circle" highlighted. Nutshell Electronic Smart Dress CEO Xu Peng said the watch had abandoned the common square design of smart watches and used circles because most people thought the current smart watch was too ugly in a survey of over 110,000 people. Shell Electronics in the integrated user needs, the appearance of the classic Watch to continue the round design.

The appearance of a circle also means that a circular screen must be used. Since there was no ready-made round screen, the Nutshell electron was specially tailored. It is said that the cost of opening a circular screen alone reaches 500,000 dollars.

The Shell Intelligent Circular table has some characteristics:

1. Super Long standby time

According to official data, the phone can be 18 days long standby, the normal use of standby time of about 5-7 days. In order to meet the requirement of long time standby, the shell electronics has been improved from the choice of electronic components and the optimization of the bottom system.

Particularly noteworthy is its use of the round tf screen. This screen has two modes of display. The screen can switch to the electronic ink display mode when the table is not normally operated, and the screen will switch to the normal led mode when the watch is operated. The electronic ink screen does not consume power when it displays content, only when content refreshes. According to the Sohu it field experience, when the clock is displayed, the electronic ink screen will not be refreshed for 1 minutes. Intelligent Circular Table This dual-mode display means both the need for the watch to show time and the amount of energy saved.

2, not afraid of bump screen

Most watch screens are flat with the outer frame, and even some surfaces are designed with a watch screen protruding. The consequence of such a design is that the watch screen surface is easy to grind or bump.

The round dial of the Shell Intelligent Round Table plays a protective role, and the circular screen is concave in the dial. In daily use, users do not have to worry about the security of the screen.

3, smart watch is no longer a mobile phone accessories

In Xu Peng's view, whether the smart watch is a mobile phone attachment, the key to see the mobile phone's wireless connection mode. Wi-Fi allows the watch to become a stand-alone device, not an accessory role.

The Shell Smart Round table is built with WiFi and Bluetooth 4.0 modules. Bluetooth module also take into account the function of the Internet through the mobile phone. With the WiFi master key, the Nutshell smart Round table can also be conveniently connected to hundreds of millions of free WiFi connections throughout the country.

The reason why do not use the SIM card to achieve the Internet function, in addition to Xu Peng said electromagnetic compatibility, Sohu it believes that this and "standby" time considerations are closely related. If the mobile communication module is added, the Super long standby advantage of the Shell intelligent Round table will no longer exist.

4, through the app Store to make the watch "just need"

Nutshell Electronics wants to give users a reason to use smart watches through the app STORE. Good interaction and rich application will improve the user's reliance on smart watches.

In addition to heart rate monitoring (smart Round Table Pro version built), pedometer, and other applications, the App Store also offers a WiFi universal key, alarm clock and music playback, recording, PPT remote control, remote rotary wing machine, smart home devices, such as hand-operated mobile applications download.

With app, the Shell Smart Round table is also creating the concept of "smart Device Butler". At present, intelligent Circular table can be managed and controlled including Euribo gas alarm, broadlink intelligent socket, an intelligent rotary wing machine, magic teng intelligent lamp, streaming media player, nut intelligent search equipment.

Yu Haidong, vice president of Shell Electronics, said that in order to attract more developers to the app development, the shell also opened the SDK and opened the interface of sensors such as heart rate sensors, gravitational acceleration, and gyroscopes. Through an open interface, Yu Haidong says, developers ' thresholds and costs can be reduced.

The appearance of the change is just a differentiation of the competition gimmick. Through joint domestic and foreign partners, developers to build a sound smart watch application industry chain is the fundamental to win in the competition. At this point, the shell electronics and other smart watch manufacturers are actually going the same way. With more and more giants joining in, I believe the smart watch field will be more competitive.