Short as NEW: five-level system of direct selling mode starting at the end

Chen Shijun Shanghai reported a steady and low-key development in China, such as the new (NU SKIN) is involved in the MLM scandal.　　The evidence from the famous shorting agency, "the Study of citric", points out that its employees have been informed within the new sales team that "becoming a new agent must be purchased in such a form as to be a member of the 5000~15000." The reporter contacted several names such as new agents, the admission threshold of the argument was confirmed.　　Before this, domestic and foreign direct sales giants such as Amway, Ya Fang, Herbalife, Longliqi have been stained with the notoriety of suspected MLM. The short report from the New York Stock Exchange has plunged. At present, Chinese and American lawyers are soliciting shareholder evidence to the United States collective action rights. International litigation claims expert lawyer Jun Junbo told reporters that the MLM rumors and the short news companies did not disclose this risk, resulting in damage to shareholders ' rights. "Several investors from both home and abroad have contacted us and are currently collating the relevant materials such as transaction records," he said. We believe that as long as the evidence materials of these shareholders are basically complete can be prosecuted. "The fragrance of the short report with Amway, Herbalife, Mary Kay, Ya Fang and said that the world's top five direct sales groups, such as new, in recent years began to accelerate the layout of the Chinese territory."　　Less than one months ago, new parties had just announced a big expansion plan-"2017 years ago to increase the number of stores and sales support outlets to 3 times times, expand direct sales area and business operations, and new sales channels to increase market penetration".　　Sales in the new China region increased by more than a year to nearly $200 million trillion, accounting for One-third of the group's total global revenue.　　However, according to the evidence provided by the fragrance, if the new in addition to the provision of the purchase of products, the company's sales team in China and capital chain Pyramid features are very obvious, pointing to such as the new direct sales business in China is "MLM", and the latter in China is illegal. Affected by the adverse factors, such as the new Group shares (Nyse:nus) September was a setback, fell to 52 weeks of the lowest price of 36.2 U.S. dollars/shares, after a one-month recovery, October 10, the return of 42.53 U.S. dollars/shares. The previous year, such as the highest point of the new share price has reached 62.01 U.S. dollars/shares.　　Investors lost a lot of money.　　According to Jun Junbo, lawyers in China and the United States are currently collecting materials for Chinese shareholders in the new U.S. stock market, mainly including "the purchase or acquisition of New American stocks from October 25, 2011 to August 7, 2012, whether or not the sale of shares can be entrusted to a lawyer to claim." The reason for the choice of China's regional MLM case to the United States lawsuit, Jun Junbo explained, "The United States class action is very convenient for shareholders to prosecute, and no number of restrictions." There is no official prosecution at home and abroad, if we do not make the first prosecution, we hope to become the chief plaintiff (the most lost plaintiff) to represent shareholders to sue, the total amount of compensation for mediation may be tens of hundreds of millions of of dollars.　　"Jun Junbo said. such as NewThe reply said: "In the past less than four years, NU skin such as the new group shares have grown nearly 8 times times." Although stock prices have adjusted and fluctuated in the last one months, they are five times times more than four years ago. "If the new model from the end of 2003 into China, such as new, its product line is mainly divided into NuSkin (such as new) and Pharmanex (Huamao) two major brands.　　As the second batch of enterprises to obtain domestic direct sales licences, 2006, such as the new direct sales in the form of products sold in China, the following year to expand the scope of direct marketing to Beijing and Shanghai, the sales range further expanded to 15 provinces more than 50 cities.　　On the black and white marketing accusations, such as the new aspect insists "belong to legitimate direct marketing".　　October 11, the reporter contacted a number of such as the new Distribution Agents in Shanghai, one of the dealers Yangwen to reporters admitted to join such as the new do have to buy at least 5000 yuan of merchandise, at the same time a certain level of agents for the development of "offline" has a clear indicator. Joined as a new dealer team for two years Yangwen is now a manager-level agents, she explained to reporters that, after joining the new, the company will sign a contract with the distributor, which belongs to two-way employment nature.　　The main task of distributors is product promotion and sales channel construction two jobs. "such as the new distributor is divided into five levels, are junior agents, senior agents, manager-level agents, national Sales Director agents and the highest level agents." Distributor has a clear sales target, the highest level of the monthly sales target is 20,000. "Yangwen explained," The primary business agent monthly minimum indicator of 5,000 yuan, six months cumulative 30,000 yuan, equivalent to business assessment. This figure comes from the total number of agents ' own purchases and customer purchases. To achieve this standard can be promoted to the Senior Agent (formal agent), after each month of individual agents only need to complete 1000 yuan performance, team performance (itself, junior agents) is more than 10,000 yuan, the manager level is 10,006. "Yangwen to reporters frankly, into such as the new really need to buy a certain amount of the company's products, and stressed that" can not be said to be the entry fee, but to buy products as a way to get started. " These value products can be directly sold or used by themselves, but must be purchased and the minimum standard is 5000 yuan ordinary products. "Some of the agents who want to get started as soon as possible will pay 30,000 of the purchase fee, because they can be counted as the month's sales performance, the direct purchase of the Senior agent, the manager level is 140,000, because the level of different corresponding Commission is also high." According to its introduction, such as the new agent system, the official agent of the Commission significantly increased, more attractive. Junior Agent Commission is 10% of sales, and the Senior Agent Commission is the general retail products 20%-25%, in addition, the main push series Spa products will also have an additional 20% commission, and according to different levels, the monthly subsidy of 500-12000 yuan.　　It is urged to promote the expansion of sales agents, sales network development. "Two years ago when I first joined, as the new in China, the official agents only more than 6,000,It is now over 15,000, and the company plans to recruit 200,000 in 2015. "Yangwen stressed that the higher the level is to rely on the following team to do, starting from the manager level to develop the standard, the manager level of" direct "(direct introduction of the distributor) at least four, higher levels have different assessment requirements.　　There are 20 people in the team, and most of the teams under the general manager level are on this scale.　　The bottleneck of direct selling industry has already obtained the direct sale licence The enterprise why frequently falls into the pyramid scheme mire, here walks the gray area to be accused stylist. Domestic daily industry expert Feng Jianjun to reporters that MLM and direct marketing The biggest difference is whether there is no shop operation. Some enterprises have changed the previous mode of no shop operation, to shop as a support to the service center, coupled with the tactics, it has become a direct marketing of MLM. However, a key point is that at present, the proportion of shops and radiation sales staff has been delayed, resulting in a sales point with too much offline situation, such policy settings or a mere formality. "Including the new and other large direct sales enterprises are the center of the shop to strengthen their own service radius, all members are in this radius for the distribution of goods, funds back." "" For the purchase of products to charge the entry fee of this standard, is typically the pattern of MLM. Feng Jianjun stressed that the future of this model of direct marketing is not promising. "Direct selling is definitely a need for human marketing and must be taken tactics." At present, the competition of direct selling and Internet electric business channel has no advantage either in the market growth space or the convenience. Advanced ideas are in the promotion of marketing management of the flat, such multi-level marketing can not compress intermediate costs, especially management costs, ultimately can not reflect the competitive advantage.　　"As the new response says," The main mode of operation of Nu Skin is to hire sales staff and store mode, the sales staff assessment system will naturally make a comprehensive assessment and review of their business level, all the assessment is objective and comprehensive ", and stressed that" the company never set any form of threshold or entry fees. " (Should interview the object request, Yangwen for alias)