Simple analysis By example is the demand of Internet users

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Doing the internet is nothing but a good two things, one is the product, the other is the service; And at the same time to do the premise of these two things must understand the needs of users, understand the needs after we can give ourselves the right positioning, and strive to do it. As we all know, the Internet is becoming more and more open, so that more and more people can go through the Internet related activities through a lower threshold, and everyone knows that the internet is only a small number of successful, and more is the hard work of practitioners. In fact, why many people in the internet for many years, especially those who do personal web site, for a long time did not have any harvest; The reason is that many people do these projects will not understand the needs of users, but also many people think that the needs of users is their own needs, Put all your ideas on your website or other applications.

Although I am just an amateur of the internet, but I am also a personal amateur webmaster for nearly five years, it is an internet person. In my spare years to do the website experience, I have seen a lot of grassroots webmaster failure, in fact, they have one of the biggest problem is everything from their own departure. They understand the technology in the whole day of their online operation of the site as their own debugging site, and do not understand the technology of their own site as someone else to do the test of the demonstration station, the results of the site is flashy, and related to a site value of the content is rarely to do, many people site content is actually copied from some sites. Everyone said, such a site for users what the value, in fact, you are a lot of thought very good very high-end features users do not care. If you are a entertainment station, the user likes to let him through the simplest and quickest way to obtain his own happiness; if you're a content station, what users like is to make it easier for him to find what he needs, and if you're a technology station, users like what they can easily grasp. Although the specific needs of each site users are certainly different, but the characteristics of these requirements is that the public is the pursuit of simple, that is, simple is really the needs of the Internet, and our site is actually doing is a public. Here's a few simple examples to illustrate this.

One, online logo design webmaster tools. This tool may be most webmasters in just doing the site may have been used, after all, we rarely have studied graphic design. People use that tool, if you then learn a little graphic design knowledge, you will feel that the tools generated by the things are actually very simple, if you are a professional graphic designer will certainly not use those tools. But one of the biggest features of the tool is simplicity and practicality; it's easy to enter your own text to generate what you want, and then if you buy it, it's not cheap for the grassroots, and it's free. So you can see that in the Internet, there are a lot of such websites are very hot, of course, I also have a site like this, the performance is very good. If you want those who use these tools to follow me this professional to do graphic design people to learn how to design, I guess no one is willing to learn the free.

Second, the recent very hot search wages app. I believe many internet practitioners have heard of this application, in fact, this application is hot. In addition to the novelty of its creative ideas, another equally important and even more important factor is that it is simple and practical to boil down to. This application does not need to register to be able to share or view, and for users is like this operation cost is very low things. At the same time, we also have a relevant counter example, if your forum every resource must be registered to log in and reply to download, unless your content is attractive enough, otherwise many ordinary users will not stay, so your page bounce rate will be very high.

Third, the success of large interconnected companies. Why is this an example? Because the user groups of large interconnected companies are the masses, for example, Tencent's user groups are large enough, the user's sample data can basically reflect the entire Internet users. Do you think it is difficult to use these products when using microblogging and QQ space? I don't think so, because those moms who don't even know about the Internet can easily use these things. So the giants of the product in addition to a large company products, the high-end temperament, the other one of the biggest success is simple to use, users can use very low operating costs can be easily used, such products and services users will naturally like, this is the user's needs.

The above is just a few simple examples, in fact, the Internet can demonstrate the simple really is the demand of Internet users can be described by countless examples. So, when we do user needs analysis, you must not treat the user as your own, the user's point of view as the needs of users, but should be the user as a fool, and the fact that your users are certainly in the area of what you do is far inferior to you, otherwise people should use your things. What we do if we want to get the user's heart, we must do this thing to the user useful and can make users easy to get!

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