Simple analysis of several group buying websites in China

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Today I entered the Shanghai Group Purchase network Suzhou Station Site page from the original suzhou.shtuangou.com jump to suzhou.tg.com.cn, out of curiosity, the author opened the website notice found that the page notice written to "January 1, 2010 0 o'clock, Qi Jia Net" (Shanghai Group Buy Net Will officially enable domain name: tg.com.cn.

After the author according to the contact information on the website to understand that, as for the acquisition price, Shanghai Group Buy network Suzhou Station responsible for the total said to reach 200W.

As for the high price acquisition of domain name to do group buying station in the end there is no way out, the author of personal analysis, for the group buy station industry competition so fierce, pay a large price to buy domain name to do, I think there is no certain strength or economic base, to big is very difficult. According to the Shanghai Group Purchase NET website responsible for the Shanghai group Purchase net in 2007 to obtain 1000W dollar venture capital, is the only building materials industry to obtain venture capital site. At present, Qi Jia Network has begun to launch the initial preparations for the listing, planned for 2010.

According to the author to understand the national nature of the current domestic group purchase site in addition to Shanghai Qi Home Network, as well as the city group buy network and 51888 group buying network. The author makes a simple comparison here.

First of all, from the domain name comparison, city Group buy network using a number of independent domain name development model, as a webmaster, I really do not understand the advantages of this model. Multiple independent domain name is dispersed the website traffic, also affected the domain name ranking, and not easy to play the collective advantage. This and Shanghai group buy net spend huge sums to buy tg.com.cn behavior runs counter to. Moreover 51888.com.cn, its domain name may take the homonym I want to send hair, a bit tacky, but the huge company unexpectedly even the 5 domain name COM does not retract, either is the domain name consciousness is weak, either is the company operation situation is worse. This round Shanghai buys the net to win.

Again from the world rankings and PR comparison, 51888 ranked 115212,pr=3, as the city group buy network using a number of independent domain name, this comparison can only be compared to his forum domain name (citytogo.com.cn forum used by the same domain name), and this domain name ranking is 267,369, PR =3, Shanghai group buy NET ranked 10,534, obviously not a grade.

Simple from the number of stations to do the comparison, 51888 is 28 stations, the city group buy network is 24 stations, Shanghai Group Buy network is 24 stations. Not quality, only in quantitative comparison, 51888 win.

From the forum popularity comparison, it is well-known to want to know a website's popularity can be judged from the forum, to April 14 of the whole station data for comparison, Shanghai group buy Net Day post is 33212, the city group buy net is 845, but the forum cheat, in yesterday's post code quietly joined the number 1, Let ordinary netizens think yesterday posting is 1845, but the head of the head of the eyes Ah, and 51888 is 4276, belong to the second position.

And then from the site operating range comparison, Shanghai group buy NET has building materials, furniture, wedding, home appliances, decorate these several channels, the city buys net has the building materials, the furniture, the home appliance these several channels, 51888 has the building materials, the furniture, the wedding, decorates these several channels. Everyone is similar, and the more characteristic of the Shanghai group buy net decoration Alipay. From the number and characteristics of comparison, this round of the Shanghai group buy net win again.

From their respective terminals held by the number of building materials activities compared to the city group buy network Hangzhou station is 71, 51888 Wuxi Station is 132, Shanghai Group Buy network Shanghai station is 162. The Shanghai group buys the net again to win.

Group buying so hot, but also attracted the domestic giants to join, one of the most famous on the number of Alibaba's Taobao, a source said, April 7, Taobao is gathering seconds to kill and marketing department of product personnel, the secret research and development of independent group buying system, the site set up independent domain name, scheduled in May or June By then, the group buying market competition will be more intense, but from the news can be seen, Taobao is still on the line to buy, and the 3 building materials under the line home purchase still has a certain difference, but competition is inevitable. Fish, small fish eat shrimp's game rules, estimated in the near future more and more become a reality.