Simple talk about how to use SEO website editors

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Recently Emmar was ordered to the video mobile phone Ace Forum editorial colleagues do a simple SEO skills training, after all, I used to pay more attention to the actual exercise, the actual stage to explain some things, found to speak too much, but also too little, feeling in this convenience also need to be severely improved Ah, Now I'm going to post some of the training content (and get rid of some conceptual stuff) and share it with you, perhaps to help some of the children's shoes that just started editing:

First, why do web editors need to know about SEO?

1, high-quality content for the site to enhance the weight of the power to create

For example, Zhongguancun (http://www.zol.com.cn/) Why high weight, the page is indexed fast, because they have high-quality original information source, such as mobile phone plate new machine release, evaluation and other columns, released are fresh, authoritative evaluation articles, many media are reproduced from here.

Search engine on the sensitivity of the original article, decided to Zhongguancun site pages included fast, ranking good, on the contrary, a good collection and ranking has led to Zhongguancun popularity and traffic.

On the contrary, if the site's data are through tools or hand-collected, the weight is relatively low, or even search engines are not included, there will not be a good ranking, it is not possible to bring high traffic and popularity.

Therefore, a large number of high-quality original articles are information and Portal class Web site to get high weight of the most important way!

2, the website editor is the daily SEO process implementation person

Web site editing in the production of content, but also the implementation of the site's internal structure optimization, web site editors can be based on search engine standards and user's search habits to create, the site content will be the search engine's favor!

So, how does the website editor do well SEO?

1, the network must understand the Web page code:

2, long tail keyword wide use

A. What is a long tail keyword?

Long tail keyword is relative to the main keyword, long tail keyword is often longer, by 2, 3 phrases, or even a complete sentence, long tail keyword more exists in the final page, the general search volume is small, and the search quantity is not very stable, but the long tail keyword in terms of the main keyword, conversion rate is often higher , the main traffic source of large web site is long tail keyword, as shown:

Like what:

Main word: "HTC mobile Phone"

Long tail Keywords: "For girls, HTC Phone", "3000 yuan HTC mobile phone"

B, the role of Long tail keywords:

As can be seen from the above diagram, a website's main keywords can bring the flow is limited, a large number of long tail keywords constitute the main source of traffic sources, this is our site need to keep production of content reasons.

Due to the instability of the long tail and the update of the search engine database, we can not guarantee a long tail keyword can be in a good position for a long time, but as long as we have enough long tail keyword, and some of them have a relatively good ranking, we will be able to obtain considerable traffic from the search engine

C, mining long tail keywords methods and tools:

A. Introducing a long tail keyword mining tool: http://tool.chinaz.com/baidu/words.aspx

B.index.baidu.com can see the user's search hotspot

C. Baidu related search can also see the user's latest search trends:

D. How to use long tail keyword to edit forum posts or information?

A, through the highly sensitive news, capturing the most eye-catching news content, such as Thanksgiving, we can make "Thanksgiving send what phone to parents?" Such topics to attract user participation;

In addition, we can also through the 51.la and other data statistics tools to understand the user's search habits and trends, to find users like content. Open 51.la View password is: 159528

Related tools:

Top.baidu.com Baidu Vane

News.baidu.com Baidu Information

b, for the content to write a attract the user eyeball, also contains the long tail keyword title, for example we can write the post title: "Thanksgiving Honor parents must choose 10 models contrast"

C, the content of the post around this topic to write, content as far as possible and the title consistent, do not deceive users.

E. Optimization of Long tail keywords

Long Tail keyword optimization and the main keyword optimization is different, mainly using a variety of promotional methods to allow users to reach the page, such as through the bar, micro-blog, forum and other means of publicity.

Baidu will be based on the user's length of stay and bounce rate to determine the quality of the page, the successful long tail keyword can provide users with effective information, but also make the page in search engines to get good weights and rankings.

3, the article false original

The so-called false original is an article to be processed, so that the search engine that is an original article, thereby increasing the weight of the site.

Definition reference: http://baike.baidu.com/view/2064849.htm

Related tools: http://www.818198.com/seo/(Information Web site in order to improve the quality of reading, generally do not recommend the use of false original tools)

4, the site's internal link building

Why do internal link building

Internal link building is an important part of the daily work of the website editors, in general, the search engine will point to other pages through the hyperlinks of the page content, so that the search engine can retrieve more pages through the hyperlink, thus increasing the chances of other pages being crawled in the station.

Internal Link Building Considerations:

A, internal link URLs need to be standardized

For example, the first page of the forum can be accessed through the following links:

http://bbs.xxxx.cn/

http://www.xxxx.cn/

http://xxxx.cn/

http://www.xxxx.cn/

http://www.xxxx.cn/lexun.php

In order to achieve the standardization of internal links, we can make the above link nature one (generally http://www.lexun.cn/) to visit the home page, avoid using different links to spread the home page weight.

In addition, because of the Discuz mobile phone Expert forum program is used, and the site opened the pseudo static function, resulting in the site within the same page can use two URLs for access, such as:

Pseudo Static Address: http://www.xxxx.cn/thread-5301302-1-1.html

Dynamic Address: http://www.xxxxx.cn/forum.php?mod=viewthread&tid=5301302

Because pseudo static more convenient search engine included, so we in the process of making internal links, it is best to use pseudo static address.

B, the frequency of internal links appear

Although the post/information content inside the link can increase the probability of the site page, but not the more the better, popular, generally keep 300-500 words around add an internal link, try to keep the natural appearance of the internal links.

You can make the semantic label <b> label or <Strong> label or label bold, or add color to the key content.

Please indicate the Wuhan SEO blog reproduced from Emmar

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