"Sing" a good voice on the phone: sing the CEO's entrepreneurial Journey

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In the pioneering theater, "sing" CEO Chen told the audience about his entrepreneurial journey. Newspaper reporter Jia Tongjun

5 days to board the app China download list The first daily average active user million

Newspaper reporter Dongchangqing

"Help my mother to download the song is definitely the most recent phase of the biggest mistake!" She's singing crazy now ... A song "The Most Romantic thing" sang 10 times! " Netizen Kong yesterday on Weibo message.

Sing, a song on the mobile phone application software. Play is very simple, install the software, on the mobile phone to start the process of orange as the background, choose the song you want to sing, follow the accompaniment and lyrics singing, and then share the upload, waiting for someone else's "flowers" or evaluation. Of course, you can also be an audience, pay attention to the singers you are interested in in time to send comments and "flowers." When listening to a song, the screen also shows the singer's picture like a slide show.

Since May 31 this year in the Apple App Store on-line, sings the growth speed even the founder Chen did not anticipate--on line short 5 days, jumps to the app China area 1th Place, has remained in the top of the total table, has been keeping in the top of the list every day, has more than million users to be fascinated by

So attractive to users, so that investors have an interest in it. About to sing. There are rumors of financing, the most explosive is Sequoia China injected 15 million U.S. dollars, to obtain its 20% stake, the overall value of 75 million U.S. dollars ...

Tried many times to find "just need"

Sing it, why fire?

"Very simple, positioned on rigid requirements. "Chen's good friend, investment manager for the 21st Century Angel Capital, said," It aims at the mortals who want to sing, the model with the star dream and the ordinary singers, and the people who want to hear the singing of the ordinary folk, and introduce the social elements, these are the reasons to be concerned about singing. "

However, Chen frankly, this is summed up later. "When starting a business, I also don't touch what products have rigid demand, sing it is a trial and error many times to find." ”

Earlier, the second pioneering Chen led 12 old colleagues, founded a website of the electric business. After only two months, the basic declaration of failure. Dilemma, the foreign popular application Instagram to Chen team inspiration.

Instagram is an image processing software that is completed by a team of 13 people. By installing "filters" and various image-processing functions on the phone's camera, so that ordinary people can make relatively professional photos and share them with social networking sites such as Facebook and Twitter, they have 100,000 registered users in a week. After being bought by Facebook for 1 billion dollars.

"One of my colleagues said that there was a microphone in addition to the camera." The sound is still blank, we can also put a ' filter ' on the microphone, so that the voice of ordinary people can become professional. Chen recalls.

At that time, Chen and colleagues think a lot of options, including the user can say a variety of voices, poetry, recitation, storytelling, singing, and so on, after the professional treatment to share. But finally, the people feel that poetry, recitation, storytelling needs to have a certain foundation, not everyone is suitable for participation, and singing but can. "Although the scope narrowed, but more focused. ”

This is the embryonic and the idea of singing it. This May 31, sing it through the Apple audit, in the App Store online. From creative to online, it took only two months.

Since you are adding "filters" to your microphone, it is essential that you handle the sound. Chen said, and Instagram to beautify the picture, sing it also to beautify the sound, including Echo, reverberation effect, there is singing in the KTV feeling.

Han and other stars have settled in

Any software or website would like to register more users, but from the online so far, sing it does not support the user to sing the registration account, but only Sina Weibo, QQ account and Renren account login.

The design is for product promotion, Chen said. Sina Weibo and Tencent QQ have a large user base, with these accounts login, singing on the song can be a key to share the social network, it is easy to form spread, wildfire effect, so that the product market to promote more explosive. "In the end, we're doing entertainment, not music," he said. ”

Sing it. In addition to the likes of ordinary people, but also attracted some stars "stationed." Singer Han to change the past Song road, use to sing the record "Leo", "Intimate Love", "long time no See" and other songs, such as different from its regular routines, upload shares to their microblog, popular. Only the "Leo" song Weibo, attracted 3,734 times, comments 811 times. In addition to Han, Dan, Li and other more than 10 stars are singing it.

In addition to only use microblogging and other platform account login, sing it itself also borrowed from the characteristics of Weibo. Users can focus on other users and become fans interacting with them.

Chen let's sing it another Magic weapon, is the beauty and handsome effect. In the singing of the attention of the new Star and popular new menu, a picture of the beautiful handsome man's eyes, especially in the majority of beautiful pictures. One, one song has been heard by more than 200,000 of people, it is a sweet-looking girl sang "Every Night". "Users can not like singing, not singing, but many like to see beautiful women singing." "Chen said.

Chen said that at the beginning of the decision to sing it, we raised a number of questions: First, why should users listen to a better than the original singing, The Voice of strangers? Second, what users to comment on what to send "flowers"?

For these questions, Chen Frankly, his heart also whispered. However, after the line, he found that these are not the problem. Because the user is listening to the sound of the real voice, this natural intimacy and listening to the recording studio music is completely different.

There's a lot of hidden concerns.

Users have, sing what profit? Chen said it would not consider profits for the time being.

"For the future profit model, in fact, now you also see, is to send ' flowers '." Chen said, if for the favorite "singing talent" to send "Flowers", the future does not rule out the need to use virtual currency, and virtual money is the source of profit.

Today's Chen to a few groups of people every day, the main work has two, first, and investors to negotiate. From the beginning of the line, there are many investors want to invest to sing it, and even rumors that Sequoia China injected 15 million U.S. dollars. Chen said, "Now want to invest a lot of wind, but are in negotiations, a lot of details are not convenient to disclose." As for valuations, it is a very high price. ”

Everything seems to be wonderful, but Xie Morningstar believes that there is still a risk of becoming "fleeting".

"Singing can stand out, an important reason is that it stands on the shoulders of giants." "By associating with Sina Weibo, QQ accounts and Renren accounts, sing," says Xie, "it is in the absence of business promotion to rely on social SNS (social networking) and good word-of-mouth to reach a point-and-burst growth in just two months." "A product to rely on SNS and micro-win to household names, this is SNS and micro-blog mature after a great case." ”

Is the so-called "Chengye Xiao", standing on the shoulders of giants, must stand firm, standing firmly, and sing the hidden worry is precisely because it is not a solid foundation. Now Tencent's micro-letter platform, playing more yy voice is a potential opponent to sing it.

"If Tencent also want to do sing this mobile phone K-song software, sing the value of the immediately halved." This is the biggest risk of singing. "Xie Morningstar believes that this is one of the reasons for the delay in implementing investment. There have been rumors on the market recently that Tencent's "singing Bar" is about to be online. Until things are clear, investors investing in high valuations are tantamount to a gamble.

The copyright issue is also the sword of Damocles hanging above the Chen. The beginning of the line, singing songs are playing the name of the user upload. "Sing," said the Morning Star. One important purpose of financing is to buy copyright, but the cost of copyright may be a bottomless pit. Once the copyright problem is solved