Site Diagnostics website

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On the topic of diagnosis site, there have been a lot of SEO on the site diagnostics and website analysis articles, but those are biased theory. The whole article down, just a lot of theoretical explanations, for example, keyword analysis, optimization, the garbage chain took many, an understatement of a stroke, for the novice to do SEO, or do not know how to diagnose their own web site, from what aspects, the author from a practical perspective on how to diagnose the site.

Site access diagnostics; The most direct is to open the site, to see the speed of the site. Another is ping detection, see TTL and server response time. General foreign servers relative to domestic servers slower. Most people browsing the site if not open in 3 seconds may give up browsing.

Site positioning diagnostics; Since do rankings, we must look at how the site positioning, products, what the corresponding key keywords have? Enterprise site positioning, to highlight enterprises and products, but also to avoid hot keywords. Positioning the local market, to do more geographical and product-related analysis, to do the national market, to see the product/service keyword is too hot, according to the strength of the enterprise to avoid or to create brand. Positioning keyword after is to decorate the keyword, see home title,description,keywords how to write. Note that these three items are not stacked keywords, title highlighted the main key words on the line, keywords will be the main keyword list out, description with concise language into the keyword to the site's direction content described. Most sites now use CMS to build stations, in the background generally have SEO parameters set. If these three items are not set in the Edit columns and content pages, some CMS systems will default to the home page meta information.

Keywords Analysis of the site is not what you do what the key words, but to integrate into the enterprise characteristics, to avoid the high difficulty of the hot word competition. Which as the main keyword, which is suitable for short, long tail words. The simplest is the direct Baidu search for a predetermined keyword, see the first three pages have which sites, if some words by the portal station or the strength of the website monopoly, give up the word. In addition, Google Webmaster Tools, Baidu Index and webmaster SEO tool Mining keywords, can help to do keyword optimization difficult to analyze. See hot trends, user concerns, Baidu index of the relevant search words and even have a question and answer platform, can be referred to as the growth of the tail word.

Site structure diagnosis, look at the site structure is reasonable, URL is standard. Divided into several columns, how the level of relationship between. URL standardization is the use of static URLs, we advocate flat structure, in fact, is to reduce the depth of the site structure, conducive to search engine indexing crawl. is if the website domain name www.x.com, simultaneously sets up a,b,c,d four columns (manifests in the navigation), each column article updates, May through www.x.com/A/aaa.html such form address access any page. Division of the column to be reflected in the navigation, a site to avoid dividing too many columns.

Site robots.txt and maps; robots.txt and Sitemap are available in the site root directory, and you can access www.x.com/robots.txt view directly. Whether the wording is correct and normative. Site map generation can be generated with the help of map generation tools. Many of the CMS are built with robots.txt and map generation capabilities. Many Web site diagnostics can also be aided by Google Webmaster tools.

Site code diagnostics; Some webmaster do not understand the code, but I think, for the common HTML, tags need webmaster and seo master live. such as meta tags, the use of H1,h2,h3, the alt,title of pictures,

Site content Diagnostics, the content of the site is high quality, good correlation. This can be seen from the search engine's collection rate. Baidu Site:www.x.com can see the number of sites included, but this is not allowed to use webmaster tools to view the number of site index, the site has how much content, included how much, evaluation of the site collection rate. Site content diagnostics, but also in the site to do the whole station evaluation, content quality, whether collection pseudo original, whether around the keyword, whether to meet the site theme. Some site collection or false original, resulting in poor collection, and some articles, although the quality is relatively high, but the theme of the site does not match, this actually affects the overall quality of the site.

site link problem diagnosis; The link is divided into internal chain, friends chain and other parts of the chain, illegal links and so on. Inside the chain construction includes the above several aspects, the content page link, to the related key words do the station link to jump. Friends of the chain specifically to do the friendship link, SEO data matching, whether relevant. Other outside chains are related domains domain and we often say outside the chain. Illegal links are hidden links, black chain, dead links to these invalid or even harmful site links (yesterday Baidu talk about outside the chain of diagnostics, has put forward some of the garbage outside the chain, cheating outside the chain). Within the chain for hot key words do a topic, the article updates related to the relevant keywords inserted a hyperlink. Friend chain in particular to pay attention to invalid jump, nofollow not transfer weight, such as false friend chain phenomenon. Webmaster Home, Google Administrator tools, Baidu Webmaster tools can be used. The use of Webmaster home tools such as link detection tool, the chain tool can analyze the site's approximate link. In addition, Baidu domain:www.x.com can be used to view the relevant fields to draw a part of the outside chain. With the help of Baidu Webmaster tools to see more detailed situation. There are some foreign chain analysis tools are quite good, we can collect and tidy up. Whether the outside chain has the stratification, the ladder sex, the outside chain construction distribution is reasonable.

Website safety diagnosis; Now the site security problem has become an important factor affecting the ranking of the site. In the site security, we should pay attention to daily maintenance attention, full use of IDC to provide you with the site's online Control Panel function (generally have security detection, Trojan killing function). Regular use of security detection tools and vulnerability detection tools to check the site (Baidu Webmaster Platform has this tool). Periodically modify the background, FTP and IDC website account password, regularly back up the site data.

If you use a CMS build station, you should pay attention to the CMS vulnerabilities.

Summary: This article is more suitable for the novice webmaster in the face of the problem of site diagnosis of the actual combat solution. Master can be skipped, although there are theoretical explanations, but more focused on the actual application. Of course, there are a lot of details to pay attention to, a lot of skills need to learn. For many beginners, to avoid a large number of theoretical explanations, actual combat to solve the problem of how to diagnose the site optimization. This article is from 37 Web site diagnostic Analysis http://www.37web.net/