Site Optimization: Website Structure optimization Skills

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In-station optimization can be divided into web site structure optimization and page optimization, from the SEO point of view, the site's structural optimization mainly solve two problems: the site's collection and page weight allocation, below if the water 3,000 share the site structure optimization skills.

1. Website Navigation optimization Design: The site's navigation for the user experience and search engine crawl have a significant impact, so navigation design is particularly important, navigation design to follow the following points.

Use text navigation as much as possible

Navigation name as much as possible using keywords

All pages and home click Distance as short as possible (the connection structure as flat as possible)

Recommend the use of excellent breadcrumbs

2. URL optimization design: URL in the design from the user experience point of view, the URL is short and easy to remember, the URL is best to include keywords, directory name best descriptive.

Some Web pages are generated by the database driver, this page dynamic URL will affect the inclusion of the page, so the dynamic URL needs to be converted to a static URL.

In addition, many sites have the problem of the normalization of the Web site, different versions of the Web site appear, so that not only the weight of the page will be dispersed, and the search engine will think that the site appears to replicate content. The general solution is to use the 301 turn, the irregular URL to all to the canonical URL, you can also use the canonical tag to specify the canonical URL, but this method is only applicable to specific pages, in addition to Google, you can use the Webmaster tools to set the preferred domain; There is also a way to ensure that the inner chain and controllable outside the chain point to the normalized URL.

3. Robots file: The role of the file is used to prohibit the search engine, preferably in the root directory of the site to place a robots file, or even the use of empty documents, the robots file can be used to prohibit the inclusion of copied content pages, point to the site map and so on.

4. Sitemap: Site Map is not only user-friendly, but also conducive to the full collection of search engines.

The site map is divided into HTML maps and XML maps, the HTML map is the main page of the site or all the pages connected to the page, XML map is a content by XML tags text documents, HTML maps and XML maps can be generated using online tools. There are two ways to use XML maps, you can notify the location of the search engine XML map in the robots file, and you can also use webmaster Tools to submit XML maps to the corresponding search engines.

5. Within the chain weight allocation: For a website, some important pages need to increase the weight to ensure that the important page is fully included, the easiest way is to add the page directly in the homepage of the connection. For some less important pages such as "About us," You can simply cancel the connection or avoid passing weights to them by using Nofllow, Java script, steering, and so on.

Site structure optimization seems simple, but for large and medium-sized sites, need to solve a lot of problems, even to ensure that the page is fully included is a challenge, to do a good job of site structure optimization, we need more summary and accumulated experience.

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