Site within the chain construction is the foundation of a solid foundation of the key lies in "building"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Many SEO personnel think "content for the king, outside the chain for the Emperor" is the slogan of the SEO industry, so that the focus of work shifted to the outside chain construction. Outside the chain is very important, the quantity and quality of the chain can determine a website optimization effect. But if just blindly building outside the chain, while ignoring the construction of the chain, so in addition to the site home page ranking effect is good, the column page and content page weight can not be mentioned, this caused the imbalance of the State, the author today mainly for you to bring the webmaster is the site within the chain of construction, from the understanding of the site chain-construction site chain- The site within the chain of attention and so on several aspects to the webmaster about some of the site's chain needs to pay attention to several issues.

What is the site of the chain

Site internal links Reasonable optimization is also in the search engine algorithm, it is the core of the site structure optimization, conducive to the weight of the site transmission and search engine Spiders index degree. What is the inner chain of the site? Inside chain throughout the internal link, is the same domain name links between the exchange, such as the home page link column pages, page link content page, as well as the keyword tags between the link, it and the outside chain, and the external link together to form a link system. It's the internet's way of networking.

The internal chain function of the website

It's like we make money to support the family. The outside chain construction is like we work hard to make money, and the optimization of the inner chain is how to spend the money reasonably. The purpose of the chain construction is to improve the weight of the site, the role of the chain is to allocate these weights rationally, so as to improve the site collection, increase the site PR and PV values, thereby enhancing the weight of the entire site. Especially for information-type Web sites, increase the amount of content can improve the ranking of Long tail keywords, access to search engine traffic, within the chain can reasonably guide the spider to each page.

How to build the internal chain

First of all, the site needs to have a reasonable link system. General website is used in common CMS (Content management System) construction, their advantage is to be able to solve the link structure of construction, for example, according to the content of the relevance of the home page, column pages, content pages, thus forming a ladder-like link system, of course, this is the most basic internal links. With these three pages, search engine spiders can reach the content page through the homepage, can return to the homepage from the content page, thus increases the amount of the website collection.

Second, add anchor link and related links in content page. This is very important for large and medium sized websites with rich information. For example, in the article mentioned to a keyword, you can use link form to introduce another article or column page, the general use of Anchor chain connection form. We in Sina these large-scale website will see this characteristic, some words are blue, click it can reach other related page, actually this is the simplest anchor link form. Anchor text link is very large, it can improve the efficiency of the spider, the best effect is to let the spider into a virtuous cycle, but also to enhance the user experience, increase PV, reduce the bounce rate.

Third, create a map for the website. Sitemap is the written language of the site map. It has two forms, one is "all categories", the general site will create a page, so that users know what the site classification, but also to facilitate users to find the information they are looking for; the other is to tell the spider the XML file, generally through the robots file tells the spider, it reflects the site recently updated content, To facilitate the search of new content spiders, some search engines such as Google also provides a dedicated channel for the site to submit Sitemap.

Four, each page of the website should have breadcrumbs to navigate. Bread crumbs is the head of the linked table, usually the form of the Home Page > column page > Sub-column page > content page, with it can well reflect the entire site's link structure, but also its role is to let users and spiders know how to go back, reasonable guide users and spiders to visit the site.

Some suggestions on the construction of inner chain

1. The inner chain construction takes the user experience as the first. Do not make a spam site, a page do not accumulate too many links. Anchor text links need to be relevant to use, can not be abused.

2. Note the number of clicks to reach the page. This question many SEO personnel also did not understand, reduces the homepage to the content page clicks the number to be able to improve the spider to run the efficiency, enhances collects the quantity. So many people think that the less the structure of the column, the better, which led to a section of the page under the content of too many not categorized, not conducive to user experience. In fact, you can solve this problem in the form of a pull-down menu.

3. Pay attention to reducing the chain of death. When the website is revised, often can produce many dead chain, this manifests in the anchor text link, because the anchor text generally is the link which manually adds, but after the website revision some links changed, this caused many dead chain. So when the site is revised, should be careful not to change the original page URL address, we look at the following death of the site link, this site 143 links have 15 dead links, ask such a site in the chain of construction done well? Such a website can cause the attention of the search engine spider,? The author thinks a website's dead link is best not to have, the dead chain receives many to the website to be included in the weight will cause the very big influence.

Site within the chain of construction and the site outside the chain on an equal footing, we do not pay attention to the chain at the same time ignore the site within the chain of construction, now I see a lot of sites have to mention the chain of how to build, and the chain is ignored, I think the site within the chain is also the foundation of the station, if the chain is not built to talk about what site progress? This article A5 first reprint please keep author Link: Taobao Landing home http://jyxxjc.com, thank you webmaster support.