Smart watch is only a small embellishment of the romantic-News Center
Source: Internet
Author: User
KeywordsApple you can but
"Sadie's exclusive comment" from Google to Apple are thinking about pushing smart watches, and Sony and Samsung are the same, some manufacturers actually have products listed. So will the smart watch become a new market opportunity? I think not. For Apple, in particular, the smart watch is not Apple's next iphone or a new cash cow, and the future may be disappointing if Apple thinks that iwatch is a new, lucrative area with high returns.
Iwatch won't make miracles.
Why do you say that? In answer to this question, we can look at Apple's success in several stages of the representative product. Aside from the PC, after all, Mac has been a little distant from us. In fact, Apple really enter the fashion consumer market or should be from the http://www.aliyun.com/zixun/aggregation/11683.html ">ipod start, the market MP3 has become popular, But Apple has opened up a new era of audio players with a disruptive sound and shape design, especially hard drive capacity, and has gradually buried Sony's Walkman and subsequent audio products. Only then MP3 thoroughly after the arcade, a large number of low-end products emerge, with the technical progress to bring more cost-effective product follow-up, MP3 gradually reduced.
Then Apple began to enter the smartphone market, and the iphone turned out to have completely ignited the smartphone boom, including later ipads. Apple is not the first adopters, but relies on its own design of the unique and more visibility, bringing a trend of fashion, since then led the trend. But it's a bit downhill now, as more and more homogeneous products appear, and the price is not weak. Apple's iphone and ipad have struggled to create more stunning products. Not at least for now.
Apple wants to lead another trend in a new field, and the smart-TV market has been seen as the next biggest possible battleground for Apple, but ITV has been slow to show. Now iwatch gradually surface. Perhaps iwatch's technical content and industrial chain are relatively easier, so Apple will be able to launch more time ahead. But this is not the case if the market becomes a new high profit zone. Because iwatch is not an indispensable thing. It's just a collateral. In a way, perhaps not as much as Google glasses.
Iwatch can be a cash cow?
It is said that Apple has formed a team of about 100 people engaged in the development of smart watches. In addition to looking at time, the watch may also act as an iphone accessory that allows users to call or view maps without taking out their phones from their pockets. According to the U.S. Patent and Trademark Office, Apple has applied for at least 79 patents since 2001, including the word "wrist" (wrist), one with a flexible screen and powered by a kinetic energy device.
Analysts are bullish on Apple's higher profits in the market because of its traditional watch's gross margin rate of 60%. If Apple can stand on its feet and lure consumers away from traditional watches, it will be a bowl full of natural profits. But what is the purpose of the traditional watch market people wearing watches? Distinguished? Utility? Time? Or a status symbol? Technology does not seem to be a direct inducement. How can Apple lure consumers? Some analysts even predicted that iwatch could sell 50 million dollars in 6 months, and that it was a gross margin of 50%. Is it too far ahead for analysts to be so far-sighted, and blind worship is a kind of arrogance that even makes people wonder if analysts have bought Apple stocks? The success of Apple's iphone has left analysts with a bloated head.
Smart watches on the market can be wirelessly connected to smartphones to display incoming calls or to preview emails and text messages. This is a dependency, not an independent existence, it can only be seen as a slightly fun accessory. How can you bring millions of dollars to Apple sales? Perhaps the idea of smart watches is good, but the function is very scarce. It allows people to view information, but cannot reply, and needs to be used with smartphones or other mobile devices via a Bluetooth connection. Not independent existence, dependency on other products, how can go farther?
There are also a number of front-line manufacturers involved in the field of smart meters. Apple and Google are now developing smart watches, and there are rumours that Samsung is likely to be developing such smart products. Sony has created a $130 smartwatch, which works with Android smartphones, has the ability to display text, emails, social media updates, and allows users to know who the caller is. Manufacturers together, there are no dates to play three rods? Is the spring of the smart wearable market really coming?
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