Snapchat experience of media account in Discover

Absrtact: The three-year-old Snapchat is growing in volume, and in 2014 it ate nearly 500 million dollars of investment, with more than 700 million messages sent daily by users. It is rumored that the new round of financing is about to be valued at about $19 billion trillion. Snapchat from

The three-year-old Snapchat is growing in volume, and in 2014 it ate nearly 500 million dollars of investment, with more than 700 million messages sent daily by users. It is rumored that the new round of financing is about to be valued at about $19 billion trillion.

Snapchat has never disclosed key data such as user numbers, daily life, and, according to comscore, the research institute, Snapchat installed about 27 million on iphones and Android phones in June 2014, more than the same period in 2013.

Snapchat typical user is can play a variety of new things young people, the market will not be indifferent to this soaring fat, and Snapchat also in the commercialization of a lot of efforts, such as geofilters value-added services, such as stories in advertising, Even sweep code service Snaptag, friends transfer function.

Discover this function on line for one months, Snapchat strictly control the number and quality of the media stationed. These are made specifically for the Snapchat platform, pictures and videos are exquisite, although no one has disclosed specific figures, but there is generally positive feedback, "in the trial operation phase, a single media daily browsing volume is millions of", the following are some of the media feedback:

Mashable:

We have long been on the Snapchat, the media should be in time to keep up with the emerging mobile applications distribution platform and channels. The advantage of Snapchat is real-time and vivid visual communication; The disadvantage is that for the media stationed, editing is not convenient, and there is no data analysis support.

Huffington Post:

Thanks to Snapchat, our newspaper finally had a chance to seduce the younger readers after 00. (Note: More than half of Snapchat users are 13-17 years old.) ）

Fusion:

I am not blowing, fusion is stationed in the Discover media is one of the most cow x, because we really do the news interaction. We now send five times a day for the original content of Snapchat, yes, special, only in the Snapchat can see.

The Verge:

I'm too busy to have friends every day, but I really really enjoy taking the time to interact with fans on Snapchat. The Verge is a tagged brand, but interaction can give it a plump figure, letting people know that the verge is more than one side. (Note: The Verge push information is about 10,000 times per visit/article.) ）

It looks like the media are responding well. But BuzzFeed, who was supposed to be stationed together, was absent from Discover. According to Jonah Peretti, chairman of BuzzFeed, Snapchat's editorial team was involved in the creation of BuzzFeed content, and the two sides created friction on the issue. In this respect, Jonah Peretti said, has been closely watching the Snapchat Discover, the two sides talk about collapse, failed to settle in, felling happy. Snapchat's spokesman Jill Hazelbaker's answer contradicts Jonah Peretti's assertion that "the media in question have absolute editorial control over their content." ”

Discover is different from other social media, the number of clicks and shares is no longer so important, the freshness and heat of content is no longer important, and the creator itself is the core of Discover, its official blog said. Snapchat founder Evan Spiegel said, "I would rather offer a showcase to young, talented artists than to promote a large company that is full of pockets."