Soft Paper Benefits Maximization: How to get someone to open your article?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

In the two-bit, perhaps the grandstanding should be ...

What is the most important thing about writing an article? If you look at it from the writing techniques, you may not say a few days, and those are really important, but they are not the first to do well.

The first thing to do in writing an article is to write an appealing title, to let more people see open your content, the title is the first opportunity.

For example, to do an EDM promotion, the audience would have hated to receive such marketing mail, but if the title can make the other side of the light, attracted him to open to see, there will be more opportunities.

We say that the content of the king is not wrong, but take a completely do not open the desire of the title, how many people will open to see? It's no use writing well, unless you have a big fan base, and they're always paying attention.

So, to share a few headline types today, learn how to write an appealing title and let more people open it.

Hint: Some more evil, I do not like, but easy to use.

First, the general title (simple writing, summary of the main effect, commonly used to write)

As：

1, my 2014 first half of the summary

2, Guang le high-speed September at the end of the opening to replace the Beijing-Zhuhai high-speed traffic

3, Dongguan regulations: Taxis do not play table will be stopped one months

Opinion: This kind of headline is not singular, compare the pursuit of objective and impartial, can let the reader guess the article purport, not grandstanding, to state the facts, suitable for ordinary people to use, write soft Wen, the attention on the Internet does not apply.

Second, the number of titles (with a summary of the number of bluffing, can arouse a strong desire to click)

As：

1, can quickly capture the woman's heart 10 details

2, 36 life Golden Law, see 12th No hesitation to turn ...

3, Chinese teacher for everyone prepared 10 excellent compositions, I regret so late to see

Opinion: This type of title, I believe we have seen, QQ space, Micro Bo, friends in the circle has long been overrun, people are naturally sensitive to the digital, especially the sum of the figures, we use the time to improve, the above these are some of my temporary thought, do not copy.

Question Title (put forward a problem that does not conform to the common sense or many people will encounter, curious to open)

As：

1, too crazy: a class of 50 people, 30 people to Tsinghua, why?

2, ex-boyfriend stalker entangled how to do?

3, love and cake can not have both?

4, lose weight always repeatedly, how to do?

Opinion: interrogative title is very easy to use, when you raise a question title, see there are two kinds of people, one is just encountered this problem, the other is curious to come in, if the problem is particularly bizarre, congratulations, you will have a very large number of clicks? If you try to sell a group, keep collecting the problems that the group encounters , ask questions, ask questions, and give a solution, as the fourth example above is a pointed question title.

Four, bragging title (through exaggeration of the method of attracting attention, must be unconventional, cowhide blowing Heaven)

As：

1, the Novice into the Amoy 3 months, the monthly flow 100,000, I did so

2, micro-trust friend Circle Marketing, I started from 0 to the monthly profit of 50,000

3, in Vanity Fair involuntarily, cock silk "was" reverse attack

Opinion: This kind of title, I believe we have seen many, really people have much "bold", there are many "big production", afraid to blow, anyway, I do not like this title, but also can not change the title of a lot of people click on the fact that the general should be fooled when the title.

Most of the people who clicked are holding such psychological: Do not look? What if he's telling the truth? I'm not missing a perfect opportunity.

Oh。

The specific group title (title named specific group, call them to see)

As：

1, Taobao Sellers, if you are still doing these things, it is not far from closing the shop

2, Non-mainstream Female, come out, sister and you chat

3, Virgo's 12 features, have you been shot?

Opinion: This kind of title, is used to marketing a specific group, but the scope of the spread is very wide, can attract a lot of people in the fun, skill is summed up the general characteristics of a group, preferably those ambiguous features, the effect is particularly good.

Six, double-dipping type title (the effect is similar to hug the celebrity to take a picture)

As：

1, I asked Jack Ma three questions (PS: Ma did not know me, will not answer)

2, Hengdian encounter Fan Bingbing, she said to take a photo with me (The fact is I pestered, Fan Bingbing to take a photo)

3, Lin not old secret (do not look and know that the secret must be related to me or the products I sell)

Opinion: We cow not cow, look at the side of the friend Cow, see the contact of the bull, this title once solved two questions: celebrity fans will see this type of article;

Seven, subversive title (subversion of common sense, back and forth plot reversal, absurd, revealing the shady and so on)

As：

1, this era "poor in the difficulty of your son", may not be satisfied, do not. Want to change like stone smashing day. (This is last year the title of a Tianya hot post, negative poor out of your son this expectation, common sense)

2, 3 years later, my stall partners have millions of of the assets, I just repentant (this is a subscription group friend's title, put a stall can also million assets?)

3, letter-with-card with the cool? Expose the 7 traps you don't know

4, cold medicine useless, eat not eat are one weeks good

Opinion: The effect of such headings is very good, common in the Tianya forum, because the subversion of "normal" cognition, will arouse the great curiosity of others, but the shortcomings are also very obvious, is tantamount to attacking a group of people or specific interest groups of thought, will provoke criticism, strong psychological people suitable for use.

Eight, personality title (show personal style)

As：

1, I, 33 years old this year

2, Yi, wood spring this smelly boy

3, wearing the Emperor's new clothes, really beautiful

4. Pride and Prejudice

5. Bread and Love

Opinion: This kind of title I like very much, but only suitable to use in their own sites, such as in their own QQ space, micro-blog, the public number, in the need not to grandstanding, with these headings is the best, but to attract attention, do not use such a title, no one clicked. No one knows me, who will come to understand my personality?

In fact, there are a lot of the title of the form, but limited to space, the temporary introduction to here, and then add.

The best title is a combination of multiple title types, such as numbers + bragging + questions.

Everyone analogy, or Baidu keyword to see the peer's title is how to write.

(Author: Wood Spring, qq:995333499, from the wood spring QQ space from the media: HTTP://USER.QZONE.QQ.COM/995333499/2 daily update, reprint please keep)