"Special wine" hiding in the electrical business channel most of the wine is counterfeit

Special products for the past few years, especially for wine products. As early as 2008, the general Administration of Industry and Commerce issued a notice, expressly banned in the advertisement "special for a certain State organs", or "for a certain State organs" and other content of the product identification, but this notice has not been seriously implemented. At the end of 2011 and this March, the central government again launched a crackdown on the special wave. However, the reporter found in the investigation, liquor as the representative of the special products, although already in supermarkets, shops under the shelf, but in some sites, special wine is still in the open sale. Some wine dealers told the Bright Net, many well-known brands of liquor has already become a special purpose of wine counterfeiting.

Taobao can still "Amoy" to the special wine

Mr. Lu, who specializes in wine sales in Beijing, told the bright net in fact, as early as the end of 2012, marked "special" the words of the wine has no longer continue to sell, this is mainly due to the state for the special wine to fight more and more stringent, if the investigation will suffer huge losses, so many dealers are afraid to sell. However, the dealer said that although the line no longer sell special wine, but online sales have not been affected.

Bright net after investigation found that in the national repeated, Taobao is still a special wine in the sale, which is still to Maotai (600519, shares bar), Wuliangye (000858, shares bar), alcoholic drinks and other brands, and some online shop marked "The last 10 cases sold up" words. At present, the Internet for wine, from dozens of yuan to thousands of yuan have, but whether it is the real special wine, it is impossible to check up. In Taobao, a marked 53 degrees Maotai, the price is only 110 yuan, this Taobao waiter told the bright net, this Maotai-maotai production, but by Maotai Town Brewing bulk liquor.

There are dealers said, in fact, the current online sale of the special wine, a lot of wine dealers sell their own, the special wine is actually a relationship between wine, if you with a certain institution or unit of good relations, you can talk into a group of special wine list. And in fact, the wine quality and normal sales of ordinary liquor wine quality does not make any difference, the change is just the label, write a special special words.

Prior to http://www.aliyun.com/zixun/aggregation/31646.html "> media reported that the special wine is not only a" relationship wine ", a lot of ordinary consumers for the special wine also love. In order to cater to consumers of this kind of consumer psychology, there are vendors will be dozens of yuan a pound of ordinary bulk liquor, loaded with "special" and other words labeled the wine bottle, the status of the conversion of liquor profits in an instant to turn several times even more than 10 times times. These people on the use of organs and ordinary consumers superstitious "special wine" mentality, will have been ordinary liquor, changed into a very expensive special wine.

Online sales of special wines mostly counterfeit

A person who has long been involved in the wine industry has told the Light Network special wine is actually by the original Maotai and Wuliangye first launched the category, by the two well-known brands of brand effect, other wineries also began to imitate the following, which later developed to the agency's special wine, and then a large state-owned enterprises for wine. This person believes that the appearance of these special wines, in fact, is a marketing model, so there are many follow the winery, especially many small wine companies are involved in it.

National Wine Review magazine President Sun Yanyuan said, special wines appear is a specific period of products, is to rely on personal relations to do a wine marketing way, the current special wine is already a spent, the future special wine will surely go to extinction.

It is understood that at present, such as Taobao site sales of special wine for a lot of fakes, especially those who play Maotai and Wuliangye banner of the special wine, basic are fakes. For online sales of special wine, Sun Yanyuan said that the current Maotai and Wuliangye early has not produced special wine, so the current online sales of similar special wine must be fakes.

However, the above dealers to the bright net, although the current market still has a special wine exists, but are smaller wineries in the production of wine, and these people are very covert practices, the wine will never be sold online, more sales to the relationship unit.

Special wine to the network highlights regulatory gaps

Special, specifically for the fact that the law has long been prohibited by our country, according to the "Advertising Law" seventh, the advertisement in the presence of a certain State organs, specifically for the State organs and other content are illegal, you can according to the "Advertising Law" 39th provisions from heavy punishment. However, it is obvious that the advertising law can not be legally binding on the sale of alcohol in the network.

Special wine in the network selling, is actually exposed to the law on the network supervision of the gap. According to the Ministry of Commerce published data, since last year, net purchases accounted for the total consumption of consumer goods ratio has reached 5%, and the annual growth rate of online shopping is more than 50%, therefore, network sales supervision has no delay. The so-called special wine is only a kind of special goods, but it reflects the network supervision of the soft rib, and these regulatory gaps also gave some pusher to provide counterfeit, counterfeiting unimpeded channels.

In the face of the internet shopping market is not standard, ordinary consumers often appear very helpless in the daily consumption, they have to open the net shopping in the eyes to choose goods, but also understand the law, understand the knowledge of commodity identification, which for the general consumer is almost impossible to complete the task. The net buys the market, more is needs the related department to make the detailed supervision system, the supervision work to do more meticulous and consummates, thus lets the net buys the market to be able to maintain a better and the pure shopping atmosphere.