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At the beginning of the search engine optimization, do is the Chinese station. Later began to gradually contact to do English station. There are some differences between the Chinese and English stations for SEO. How to make easy English station optimization?
The Chinese station SEO and the English station SEO, in many aspects basically very similar. If you want to do a site SEO well, first of all, our own site must have a very good ranking potential. Otherwise, the site can be ranked. Here are some of my personal experiences for your reference:
First, the website structure
Web site architecture mainly for the Web page architecture and directory structure, a good website architecture, it can make search engine spiders more easily more effective access to the page, and thus crawl related pages. Make the page have a higher weight. Especially in the English station SEO, more obvious. Later pages, with a table structure to do a lot of pages, and now we discard the table style, and use the div style structure. This allows search engine spiders to crawl in the web more smoothly. In addition, a reasonable URL directory structure, to improve the English station in the search engine rankings, also play a relatively important role.
Second, the details of the Web page factors
Want to be in the foreign search engine, get a good ranking, any details can not be ignored. SEO is a detail of the work. For example: The font of the Web page, the composition of the article, the Code of the page, the positioning of meta tags, etc., if the site itself user experience is very good, that in search engine rankings will not be poor to where.
Third, about us, contact, copyright
These for SEO does not have much contact, but the English station of SEO, contact person and copyright user is to see extremely important factor. Overseas users ' awareness of copyright is highly valued. If the content on your site is reproduced or copied from other websites, you may receive a letter of attorney in a very short time.
Four, unobstructed site within the chain
When search engine spider through other website URL enters, this time want to see search engine spider whether run crawl the website all pages smoothly. Mainly see whether the main navigation has the use of text links, the top whether there is a site map, whether there is breadcrumbs and so on, the focus of the channel topics and content pages appear in the interactive links, will affect the key to the smooth chain.
Five, high quality and quantity of the outside chain
English station SEO, high-quality high number of external links to the site, for the search engine rankings, is very important. Not like the Chinese station SEO. Outside the chain mainly includes import links and export links, PR is for Google, but we in order to increase the PR value, we must ensure the quantity and quality of the chain. such as: Peer High-quality links, non-profit sites and so on.
Picture Alt Attribute
Like enterprise stations, pictures are an essential element. But be sure to take advantage of these pictures of the Alt attribute, because the current ALT attribute by the search engine, not only can be reasonable layout-related keywords, but also to improve the relevance of the page and the relevance of the picture.
Seven, priceless High-value content
A website no matter how perfect SEO optimization, the site itself has no actual content. Even in the short term the rankings are very good, and in the end, they will disappear.
Eighth, reasonable construction of robots.txt documents
The construction of a reasonable robots.txt file for the English station optimization is equally important, Google search engine spiders into the site, the first to find this file. So it cannot be neglected.
With the above eight optimization details, English station will have a good ranking. SEO optimization also have patience, perseverance, enthusiasm. This article originates from SS, reprint please specify (www.danxc.com), thanks cooperation!