Storm audio and video recently to the "economic reference newspaper" exclusive confirmation

Despite the disclosure of plans to impact a-share market, but because the SFC has not officially restarted the IPO, and the relevant regulatory policy requirements, the Storm audio and video did not disclose the specific amount of the IPO fund-raising and fund-raising purposes. However, most analysts believe that, according to the current momentum of storm audio and video, as well as industry trends, Storm audio and video fund-raising may be used to further enrich the video resources, as well as the future video site to deal with the "living room scramble."

"There is no doubt that the choice of listing on the A-share gem, compared to other markets can be higher valuations, which will help the Storm audio and video to obtain more financing, in order to provide strong financial support for later development." "A brokerage analyst, according to public information, the Storm audio and video before the financing of the 24 million dollars, including the C round in December 2008, four years from now." The past few years is the video site "Burning Money" to buy film and television resources the most radical period. According to the industry has listed companies financial data estimates, the current financial situation of storm audio and video should face some pressure. Therefore, the listing will not only solve the problem, but will also help the company to obtain financial support for subsequent development.

Whether the company is under financial pressure, Storm audio and video did not answer the "economic reference", but in the description of the company listed, said, "a company in a certain stage of development, will certainly seek to expand the influence of the company's brand, thereby conducive to further long-term development of the company."

Another analysis pointed out that, despite the beginning of 2012, video web site industry "burning money" to buy film and television resources to start a fever, but the purchase of film and television resources, especially the exclusive resources is still the key to determine the video site clicks and revenue. Therefore, the Storm audio and video listing is likely to be a large part of them to further enrich the video resources.

In this respect, the storm audio and video said that the future will still adhere to the company's development strategy, in the past few years, the storm audio and video content more and more rich, the future company will be more flexible and meticulous operation of the way to ensure the richness of the content.

In addition, the storm audio-visual also said, with the "spell dad" the arrival of the era, video site industry is changing the pattern of the war on the PC is far from over, "Wireless app field This battle has not really fought", there is even a "living room war", who is the leader of the video site industry now anyone can say. For such a statement, the securities dealers believe that the storm audio and video has been the development of the industry trend, indicating that the future of the industry may be the development of hot spots early prepared. As a result, Storm audio and video fundraising is also likely to be invested in new areas such as wireless and smart television.

In response to the above, Storm media did not respond positively, but said, "the current source of revenue is mainly advertising, in the future, as the business changes with the corresponding strategy." This means that, in addition to enriching its own film and television resources, Storm audio and video is likely to launch a new business after the listing.