Su Ning farewell to the second Zhang Jindong deal with new threats

As Gome struggles to cope with the aftershocks of "Huang Guangyu", Zhang Jindong has begun to brew a new round of chess.　　Interview | Our correspondent Ching Chen Pai/Wen | Our correspondent Chen Pai source | The June issue of the Journal of Excellence a step forward is hell, step back is heaven.　　With the head of China household appliance chain retailing giant, Zhang Jindong and Gome (0493.HK) Chairman Huang Guangyu, two "giants" with legendary wealth growth trajectory chewing different life tastes at the same time.　　At the beginning of 2009, Zhang Jindong began to plan for the long-term development of Suning, announced the opening of the new 200 stores in 2009, and Zhang Jindong's old rival Huang Guangyu in Beijing detention center, was passed suicide attempt. This contrast has to be reminiscent of two years ago, Zhang Jindong face the "talent" when the reporter said a word-"I used to talk to Huang Guangyu, suning one day do but you, I will give you."　　"However, the two-year Zhang Jindong may have been unexpected. In November 2008, Huang Guangyu was investigated for manipulating his share price, and Gome was also caught in an emergency suspension at HKEx. At the end of the same year, Suning electric appliances annual sales of 49.897 billion yuan, to 4 billion yuan in total sales for the first time to surpass Gome, and in the net profit, Suning appliances reached 2.17 billion yuan, is Gome's twice times.　　Many analysts believe that Zhang Jindong in 19 after the founder of Suning, finally can sit on the position of overlord. Zhang Jindong never made any comment on Huang Guangyu after the accident.　　Just, he to Su Ning's positioning more emboldened full: suning in the industry is the leader, is the benchmark, no doubt. Now, as Gome struggles to cope with the aftershocks of "Huang Guangyu", Zhang Jindong has begun to brew a new round of chess.　　Suning in Hong Kong roots, its first "self-built shop" also successfully "stay" in Wuxi, Jiangsu. "The United States and Soviet hegemony" waves dark surge "we can not through peer development or a certain market situation to judge, but should be from the whole market, or even the whole world to look into the future." "Now it is in the silence to listen to the Thunder, on the surface does not change, in fact, the waves are hidden in the bottom of the flood."　　"For the current market pattern, Zhang Jindong to the" talent "reporter so described, and said that they are" on thin ice. " Although the negative impact of the incident on Gome is indeed very large, but we all know that Huang Guangyu is not the whole of gome. This is similar to the 2004 Skyworth Huang Hongsheng was arrested, at that time, Huang Hongsheng did not directly participate in Skyworth Company's day-to-day operations, management is based on the Zhang Cobin led professional manager team completed.　　Today, Skyworth is still ranked among the three big Chinese color TV sets. However, Mr Huang's incident is no doubt a major blow to Gome.　　and Suning appliances at this time but speed up the pace of chain development. Suning plans to open 200 new stores in 2009, is expected to the end of this year, the total number of stores will reach 1000. Gome, by contrast, is careful to implement a defensive strategy: close the 100 or so inefficient stores, while opening a part of the flagship store and quality stores, the total remains at the current 1300.　　This is the days of Gome's departure from Huang Guangyu, Gome's former chief executive, now the Chairman and President of the Gome group, Chen Xiao's new deal--to abandon the rapid expansion of the horse race enclosure style, changed to fine store management. Since the end of 2007, Gome suddenly killed, Su Ning Miss Big acquisition, both sides of the situation has never been so delicate. From the establishment of the time, Gome Group was founded in 1987, and Suning was established in 1990, comprehensive into the field of integrated home appliances chain Development Road began in 1999, but also earlier than the United States one year.　　In 2003, Suning's income is only Gome's 68%, in 2004-2006 suning and Gome Open Shop competition and scale competition, suning gradually narrowing the gap; After the early 2007, the United States to buy Yongle, Suning and Gome gap widened again, but soon suning will narrow the gap. Suning's transcendence appeared in the first quarter of 2008 years. A study by Wu Meiping, an analyst at Shun Securities, points out that Suning's revenues exceed Gome's, and that the revenue gap between the two listed companies has been widening quarterly.　　In the third quarter, suning sales were 1.23 times times the size of Gome, a figure that expanded to 1.42 times times in the four quarter. Suning Single Shop profitability is also beginning to show.　　2008 in the annual sales of Suning 4 billion, profit is gome twice times, but the store on Gome for 859 (Gome has a total of 1300 stores, of which 859 for listed companies assets), more than Suning 47.　　Once Gome has a turnaround, will Su Ning take a backseat to the second? is Gome's larger voice in upstream suppliers lost? Is it possible for Gome to save the big picture under Mr. Chen's leadership? None of these are conclusive, but for Zhang Jindong, thinking about the issue has become a past tense. In the eyes of Zhang Jindong, Suning's future has a grander layout. "We can't judge by the development of our peers or a certain market situation, but we should look to the future from the whole market and even the whole world."　　"[Page] It is a mistake to resist best Buy if you still use the past" China defeat "view of Best Buy. Best Buy, the world's largest retail company, ranked 177th in the Fortune 500 in 2008, with a total global sales of $40.023 billion.　　This amount, even Gome, Suning 2008 total sales also difficult to be a candle. 2003 Best Buy in Shanghai set up an office, the industry has shouted "Wolf". 2006, Best Buy more than 180 million U.S. dollars to acquire five-star electric 75% of the shares; February 2009, with 185 million dollars in cash to buy five-star electric 25% of the equity.　　Since then, Best Buy to become the second only Suning, Gome, ranked the third in China's electrical chain. But Best Buy's China trip was not going well. Appliance chain is difficult to speculate in the short term, plus it has been based on high-end, has never been found in theChina's development direction, since the opening of the first store in Shanghai in 2006, its development has stalled, after 18 months to open a new 2nd store.　　In early 2008, Best Buy closed its office in Beijing for more than two years. Su Ning has absolutely no need to take best Buy as a competitor. I have two basic judgments: first, Best Buy in China can not be a big development, within 5 years can not threaten the status of Gome, Suning, and second, Su Ning is not likely to go to the United States, where the Chinese appliance chain is not a place to stay. Because in the United States, Best Buy is very powerful, suning to the United States, the situation is similar to Best buy in China. So why are you afraid of Best buy?　　On the entry of Best Buy, Home appliance industry observer Liu Buzhong has such a comment.　　Best Buy has just entered Shanghai, Zhang Jindong has said that within three years suning not to consider it, the implication, the new Best Buy must have a deep understanding of the Chinese market and accumulation, before it may be a threat to the local home appliance chain enterprises. But things are different now.　　Influenced by the financial crisis, Best Buy has decided to cut its capital expenditure by 50% this year and shrink its shop plans in the US and Canada.　　In many markets, China has become a place for Best Buy bets, in addition to the original agreement to complete the acquisition plan in 4 years ahead of time, its open shop has a new plan, plans this year in China opened 7-12 new stores in the next 5-10 years opened shop hundreds of. Zhang Jindong said that it would be a mistake to look at Best Buy in the past "China's defeat", "objectively speaking, if our businesses don't accumulate, they will be rock solid once they are firm." "" China's home appliance chain retail industry has just started, foreign enterprises by virtue of years of accumulation can be a loss to endure five years, ten years. This period of time, its strength enough to crush a group of domestic appliance retail enterprises, reshaping the industry pattern.　　"Zhang Jindong that once the best Buy and other foreign brands completed the localization process, for suning, the entire Chinese household appliance chain retail industry is a huge test, because no matter in capital, brand or market control ability, Best Buy has a very strong competitive strength." Leading national retail industry "if the future, the State to participate in, holding Su Ning, Suning is willing to make such contributions."　　"Zhang Jindong's thinking about Best Buy may be more a reflection of the entrepreneurs in the domestic household appliance retailing industry," he said.　　Look at the different trajectories of the five founders who once as the industry.　　Yongle Electrical Appliance founder Chen Xiao, in 2006, Gome after the takeover of the United States as Gome chief executive, Huang Guangyu was detained, Chen stepped as chairman of the Gome Group and chief executive.　　Large and medium-sized electrical Appliances founder Zhang Dazhang, in 2007, the United States to buy large, clean to leave the industry, early last year, in the former big China Electrical Appliance headquarters set up a big Chinese investment company. Five-star Electrical Appliances founder Wang Jianguo, in 2006 five-star and Best Buy after the joint venture, as Jiangsu five-Star Electric Co., Ltd. Chairman and President of the board, Best Buy Asia-Pacific high-Grade vice president. In February 2009, after Best buy the business license of wholly foreign-owned company, Wang Jianguo left, leaving only one sentence "I am no longer what chairman and president, I am just a civilian." "Only Zhang Jindong still sticks to the original cause.　　However, he did not have to stick to the market opportunity to feel lucky, on the contrary, but because of the changes in the market pattern and faint some of the domestic appliance chain and even the entire retail industry concerns. "Retail industry is the national manufacturing industry into the world's throat, and grasp the initiative of the channel can grasp the initiative of the market, if the channel lost, fate will be mastered in the hands of others." "In Zhang Jindong's view, retailing is a national strategy of industry," can be open, can be more yuan, but must be Chinese-led. If the future one day, the state to participate in, holding Su Ning, Suning is willing to make such contributions.　　"In the foreign capital infiltration domestic supermarket chain industry, under the precedent, Zhang Jindong this rhetoric quite show integrity, however, you can also take it as Su Ning's latest manifesto." Wen Jiabao, the premier, has encouraged Zhang Jindong to "build a Wal-Mart in China", which is also Zhang Jindong's belief that "the 1.3 billion-person Chinese market will be able to nurture the world's top 500 modern retail enterprises".　　At the beginning of 2006, Suning formulated the five-year plan proposed in 2010 to become the world's top 500 enterprises. "My biggest wish is: Suning can spread all over the country and even the whole world." In speech, Zhang Jindong's accent is clearly behind.　　[Page] A low-key accumulation of waiting for fission the only Su Ning wanted to buy is the big, but also because the United States to intervene in the failure, and then no plan. "Do business to low-key, Suning now has enough influence, as a manager must be low-key." "In recent time, Zhang Jindong deliberately stand behind the scenes," It is not easy to insist on development to this day, very lucky, because even a very small problem may be destroyed by the enterprise. "From the first day of his foray into the retail business, Zhang Jindong kept telling himself that it was an industry that had to withstand loneliness and be steady." Even early in the 90 's, suning regulations employees can not fry, who fry the fry.　　Zhang Jindong absolutely will not enlarge the capital as the main business, the only capital operation plan is Su Ning wants to buy big, also because of the United States and the failure of the intervention, from now on no plan. Compared to the rapid expansion of capital operation, Zhang Jindong prefers brick to build suning. Gome in the same period of large-scale mergers and acquisitions, Suning's backstage construction has seen the results, and continued investment, Suning began to choose the "practice of internal strength," the development of ideas.　　Take its logistics platform for example, in the next few years, Suning will build 60 Logistics base in the country, the overall investment more than 12 billion yuan. In the current successful operation of Nanjing, Beijing, Hangzhou, three large modern logistics base, you can see the change is that the same storage area under the inventory quantity compared to the traditional way of inventory increase by one times, the bad chance will be cut 90%, purchase and the error rate of shipmentsis zero, the number of logistics staff is reduced by more than 2/3.　　Interestingly, the logistics base behind the system support provided by IBM, and IBM in the 80 's in the last century for Wal-Mart Logistics system, the 90 for Best Buy logistics system. The most important thing for Su Ning to develop the backstage system is to promote the core competitiveness.　　And its ultimate goal is no more than two, one, and rivals to open the gap, and the gap to maintain; second, create a global retail network.　　The previous goal, which overtook Gome in 2008, seems to have come to an end, and the latter may take longer and more, but for Zhang Jindong, who has always been steady, he has the patience to wait for opportunities.　　Zhang Jindong's next step is to "never make capital the main business" magnified Age "excellence": How do you position su ning at present in the development stage? Zhang Jindong: We said that Su Ning entered the youth period, but actually we have already enlarged our age. As far as I am concerned, Su ning or young people, whether from the size of the enterprise, management, or the future development, is now the foundation of the stage. Compared with the hundred years of foreign enterprises, we are just children.　　But we can not say so, people will think we are ignorant.　　As a business, what we really need is to immerse ourselves in things, and there are a lot of things to do in the process of enterprise development.　　"Excellence": What is the biggest challenge? Zhang Jindong: I think our biggest challenge is to keep the spirit of innovation. Whether it is the next further investment or the problem facing the solution, all need innovation. This is what we call "persistent struggle, never say die."　　These eight words were used more than 10 years ago and are still in use.　　"Excellence": when calm down, what is the most thought? Zhang Jindong: The operation of the enterprise, the future may encounter problems. Just like when you're on a business trip, think about how to get there, how long it takes, what you do first and then what you do when you get to your destination.　　The operation of the enterprise must be ahead of consideration, not only the direction of the problem, but also to consider how to achieve, what kind of team, what the team can do, of course, but also include the development of how others will look at our problems.　　Mergers and acquisitions are a kind of ability "talent": Is there any recent idea of mergers and acquisitions? Zhang Jindong: I said a few years ago ("The acquisition of a big mistake in the year to see"), today seems to be the prophecy, in fact, is not a prophecy, but that this is a development of the law. I have never objected to mergers and acquisitions, the acquisition is a kind of ability, is in the future development of the real enterprise market, management, brand and so on to share.　　However, without the core competitiveness blindly mergers and acquisitions is not.　　"Talent": How to view the role of capital mergers and acquisitions?　　Zhang Jindong: The development of domestic enterprises can not be separated from the support of capital, but the fundamental problem of enterprises is the main business, absolutely not to enlarge the capital as the main industry, this point we unswervingly develop the main industrial. For Suning, home appliance chain retailing is in a rapid development stage,As long as we continue to invest and do it, there is no need to risk capital.　　There is no speculation in this industry, if you overdraft past and present, you will pay for them in the future.　　"Talent": do you prefer to do the market or more like to do management? Zhang Jindong: I am a market origin, if someone to help me do a good job, I would like to soldier rushed to the front to fight, but now not.　　Before, every day to sell air-conditioning to 10 o'clock, sold a lot of very happy, dry tired to sleep, eat incense, but now there is no such feeling.　　"Talent": you can play golf to relax, I heard you play well.　　Zhang Jindong: There are a lot of things that are innate, the key is that no one else can play golf, they are all working, I feel uncomfortable if I play.　　Go out is not hype "excellence": Su Ning, to oneself have what kind of vision? Zhang Jindong: suning can be spread all over the country and even the world. It would have been different if the store had been opened to the United States.　　And I can not do specific things, can often go out and run around, first to see Europe. In fact, the key is to see how to adjust.　　I like driving on the American Highway, the road with the horizon ups and downs, there is a return to the nature of the feeling, people feel very good and will not feel tired. "Excellence": Suning has opened a shop in Hong Kong this year.　　Does this mean that Su Ning is preparing to "go out"? Zhang Jindong: yes. Su Ning has the condition to come to this step, but the strength and ability I think still want to look the future.　　Su Ning to Hong Kong want is real development, not hype, so still need some time to prepare. Objectively speaking, there are some enterprises can not make money even if they go out, and the ultimate aim of our overseas market is to make money. Some enterprises do not profit because of their market conditions, market rules do not understand, and to understand must be close to it. Ground forces will be used to solve the problem. So, we're not dropping, it's ground troops.