Su Ninghong Children and suppliers to sign more than 3 billion yuan purchase big single

Absrtact: Despite the ups and downs of the early years, red children since the purchase of Su Ning began to produce synergy, the Chinese mother and child market core enterprises. Today, the red children engraved with Su Ning's mark have more and more space to display. Sales growth of Su Ninghong children in 2015

Despite the ups and downs of the early years, red children since the purchase of Suning began to produce synergies, the Chinese mother and child market "core" enterprises. Today, the red children engraved with Su Ning's mark have more and more space to display.

"The sales growth target for Su Ninghong children in 2015 was 300%. Yesterday (January 20), in the "Suning Red Children 2015 Supplier Conference and Summit Forum", facing more than 300 red children mother and child suppliers and platform merchants representatives, Su Ninghong children general Manager Pan Min 2015 years of determination.

At the supplier meeting site, in preparation for the 2015 spring sales, Su Ninghong Children also signed with the supplier more than 3 billion yuan purchase large orders.

Yi think tank analyst sing in the "Daily economic news" reporter interview, Su ning bought red children, the support of red children is greater, so the online business is now growing well.

Supply chain transition to the ground

With the age of marriage and birth, the group with higher income level and more acceptance will continue to maintain strong demand for mother and child commodities and promote the market to maintain high growth.

It is to see the mother and infant market pregnant with huge business opportunities, 2015 Suning put forward to consolidate our electricity, highlighting communications, 3C, breakthrough mother and child, supermarkets and department stores of the whole category strategy. "Suning red Children is a whole category of suning development of the first force, will become Suning O2O operation of the benchmark." Suningyun Shang Coo Hounron stressed.

Hounron the strategic connotation of "the transformation of supply chain" in the Su Ninghong Children's supplier conference for the first time. He stressed that the rich resources of Suning should use Internet technology to create greater value for suppliers. "2015, suning to achieve with the supplier of the most effective synergy, become the supplier to seize the market, to create a brand sword, become the most valuable supplier of the open Synergy platform, which includes to become the mainstream of new products, the first selling platform, the core of the best-selling platform of single products, brand image of the promotion platform and the integration platform of resource value. ”

The supplier meeting of Su Ninghong Children is the first meeting of Su Ning's "cooperation with suppliers" strategy, which marks the rapid start of the transformation of Suning supply chain model.

Pan Min revealed that 2015 Su Ninghong children will be through the self-owned and platform, to achieve SKU (inventory unit) More than 1 million, line online under the simultaneous introduction of 500 service merchants, truly realize the O2O platform operation.

Industry analysts said that, from the mother and child industry speaking, whether online or offline can not be completely independent, the opposite is showing the situation of mutual integration, the future "social + electric Quotient + localization" is the O2O operation mode will become the new trend of mother and child market, in this mode of operation, users, traffic, content will achieve a virtuous cycle. And red children backed by Suningyun business group's core advantages of resources, with online, offline, mobile end of the entire channel resources, is undoubtedly the mother and child market O2O operating mode the most powerful implementation.

Realization of dual-line drainage

However, at this stage, the mother and infant electricity market is still in the user education and training stage, a variety of business models are also ongoing exploration, such as special selling mode, O2O, mother and child social and so on, which undoubtedly exacerbated the mother and child electricity market competition.

Analysis of the Yi think tank, the current platform manufacturers by virtue of the flow and category advantages in the market leading position, while the vertical type of electric operators through personalized operation, attract and gather a specific target consumers, short-term market pattern is difficult to change.

Ruzenwang, the electrical business Observer, said Su Ninghong children in the mother and infant market has greater development, first of all, see whether the support of the platform is large enough, that is, Suning is the red child as a core category to push, such as the matching of resources have more promotional activities and flow tilt; Secondly, there are some related business can be done, For example, red children can cross the border to introduce more foreign milk powder brands, this is a new opportunity.

"Daily economic news" reporter noted that Su ning has given red children strong support, not only improve the logistics system, but also the member users, data fully through, and in the day-to-day operation of the support.

In the previous meeting of Suning's 2015 deployment, Suningyun business Chairman Jindong clearly put forward "Shou is surprisingly", which Shou "is" is suning more than 20 years to accumulate the advantage of resources, out of the "odd" including the children of the mother and child category, such a strategy has undoubtedly highlighted the red Child 2015 strong force of support.

Hounron said that in 2015, with Suning in the background of the Internet to further deepen the construction of the red child to give the support of resources will be more comprehensive, including large data mining, cloud services, such as Internet technology, commodity rich, logistics experience, member marketing, marketing, product innovation and other user experience.