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strategy is a global and long-term planning, is a high level of rational guidance in the use of power of science and art, is great wisdom; The website in today's fierce competition environment, to achieve success is not easy, its brutal intensity will be no less than the real war, the development of the website must have the right strategic guidance, To achieve the desired goals, long-term development, and forever leader status.
strategy, is a lack of rational support and moral requirements of the use of deception, is a small strategy. Like Web site optimization, keyword cheating, a variety of web site promotion means, and so just small stratagem, can only achieve a small part of the results, not enough to support the long-term development of the site.
strategy focuses on "big", planning events, and the strategy does not matter the size, what people or what level can be used; strategic emphasis on "with the positive, to the Qi Sheng", Qi is unified, and strategy does not matter, as long as the goal, what means or any tricks can be used. The Art of War is the great wisdom, the way of the commander-in-chief, it is a science of revealing the competition law with deep philosophy, is a kind of knowledge that understands and uses at the strategic level, use Sun Tzu's Art of War to guide website development and now many webmaster enthusiastic "promotion cheats" "Optimization Dafa" and other "strategy" is not the same thing, absolutely can not be compared. From today, the site will refer to the "Art of War" in good faith, combined with the experience of web site operation, Sun Tzu's strategy on the development of the Web site to guide the application of their own ideas, writing hasty, inadequate hope to get the Webmaster brothers and sisters criticism.
(a) grandson Yue: Soldiers, national events, the Land of the dead, the survival of the road, can not be observed.
sincerity: The development strategy of the website is related to the survival of the website, is every stationmaster must pay serious attention to.
(b) So by the five (things), the school to take into account, and the feeling: One Yue Road, two days, three Yue, four Yue will, five Yue law. The Tao, to the people and the consent also, so can (with) and the death, can (with) with the life, but not (dangerous) (paradox). God, yin and yang, the time system is also. The Earth, near and far, easy, wide and dead. Will, wisdom, faith, benevolence, Yong, Yan also. The law, the song system, the Guan Dao, the main use also. All these five will be heard, and those who know are victorious, and those who do not know.
Sincerity: It is necessary to analyze the situation of the website and competitor based on five factors, so as to explore the possibility of victory or defeat. The so-called road, is a site's fundamental positioning, for the site, must be in good condition, legitimate, fully representative of the interests of netizens, to meet their needs, real value to society. The so-called days, refers to the social changes in all aspects of the trend of development, as a webmaster, must be kept abreast of the trend of network technology, Internet users demand changes in the trend of national policy changes, and so on, to flexible. The so-called land, refers to the development of the site environment, according to the different development environment of the site to local conditions. The so-called will, is the webmaster must have a certain quality, the so-called law, refers to the management of the site, as a webmaster, must be on the above five aspects of the chest.
(c) so the school to take account of its feelings, Yue: "What is the right way?" What is the law of the world? What are the rules? What is the strength of the soldier?
sincerely said: As webmaster, to the competitive situation, the situation of competitors analysis, so as to explore the possibility of competition, which side of the Web site to meet the needs of users fully satisfied? Which side of the webmaster has a stronger quality? That side of the site more responsive to the trend of development, that side of the site has more powerful hardware support? Which side of the Web site's team execution more powerful? Is the party more just and fair and supported by employees and users? Based on the above, you can basically predict who will be the winner.
(iv) will listen to my account, with the victory, stay, will not listen to my account, with the defeat, go to it.
in good faith said: stationmaster if can comprehend strategy and put into practice, use to build Operation website, the website must obtain virtuous development, if go to the website development Strategy dismissive, his website afraid will fail.
(v) which to listen, is for the potential, to Zochi outside. Potential, because of profit and the system of power.
in good Faith said: Web site strategy conducive to the development of the site and then be adopted, it will soon form a situation, the Web site development of the external auxiliary conditions, the so-called "potential" is all around the benefit of the principle of web site development to adopt flexible contingency measures to maintain strategic initiative.
(vi) The soldier, the paradox. Therefore can not be shown, with the show not, near and far, far and near. Profit and lure, chaos and take, the real and prepared, strong and avoid, anger and scratch, humble and arrogant, the lost and the Lao, pro and away from it. Attack it without preparation, surprise. The victory of this military strategist cannot be transmitted first.
In good faith said: Webmaster in the fierce competition environment, be sure to use Goonies clever tricks to conquer, so actually how to develop, but to show the opposite situation to competitors, to constantly create smoke to confuse competitors, in the competitors thinking and strategy some confusion in the case of a surprise attack, if the competition is very strong, Do not confront them head-on, adopt all tactics, make the competitor internal error only to chaos. To find the gaps and weaknesses of competitors, they have not expected to surprise. Grandson also said: "The soldier image of water, the shape of the water to avoid the high, and the shape of the soldiers to avoid the virtual", as now is starting a business or are ready to start the site webmaster, I suggest to avoid the main battlefield of competition, a new way to open up no one involved in the market segments, such as now Alibaba, have Hui Cong Webmaster must not engage in such a all-inclusive business site, but should pay attention to some large sites do not have too much energy to take into account the industry, the field, engage in Vertical portal, a success.
(Seven) The man did not fight and the temple is a winner, it is much also, not war and the temple is too many, it is less. More than a win, less than 而况, no count! I take this view, the victory and defeat see.
in good Faith said: the website before starting the construction operation, all through the analysis of positioning, serious strategic planning that will be successful, is due to grasp the relatively large, that is not easy to succeed, is due to grasp the relatively small, grasp the general will be successful, grasp the small will not succeed, let alone do not know what to grasp blindly build station webmaster. According to this situation analysis of the current Web site, who wins who negative is obvious. Stationmaster, the eye don't only look at the meat that hangs on the tree, think to eat to have how beautiful in the mouth. First look at the tree is not a trap, to estimate whether they have the ability to eat this piece of meat, otherwise they become someone else on the table meat.
to pursue leadership and excellence, a website must beat its rivals, and it is difficult for rivals to do the same. Two strong fights, the brave wins, two Yong fight, the person wins. Sun Tzu's Art of war has shown a broad and profound strategy, great wisdom and competitive strategic thinking. From West Point military instructors, American business giants, Japan's business strategists to the world of sports and so on, all learn the essence of the strategy of the Art of War, to conquer. In today's rapid development, fierce competition in the network era, I believe that the wisdom of the art of war can also be applied to the operation of the website.
1. Sun Tzu Yue: Where the method of military troops, Chi Chili, leather car thousand, with a 100,000, Trinidad feed, then inside and outside the fee, the guests use, STIII material, car a service, daily cost daughter, and then 100,000 of the division to lift.
sincerely said: Really want to do a successful website, all aspects must be prepared adequately. The specific budget here is unknown.
2. Its use of war also wins, a long time blunt and sharp, siege of the Force Bend, the long time the Storm division is not enough. The blunt soldier is sharp, Culi the evil goods, then the princes multiply its disadvantage, although there are wise can not good thereafter. So the soldier 闻拙 speed, not to see the coincidence of the long also. The soldier is long and the Levites are not. So do not know the victims of the military, you can not know the benefits of military troops also.
sincerely said: Web site competition in today's network era, more should be quick, time dragged too long will cost a lot of strength, if not quickly get the first or only leader status, day, will be due to the exhaustion of resources and failure, a slow-moving site, the site's unique creative, The idea of business is also likely to be a swift competitor imitation and lose the opportunity to be eliminated. At that time, even the resourceful network planning master, it is difficult to save the Web site, so, can only say that the CEO lack of clever tricks to quickly win, can not say that their strategic savvy and good at dealing with competitors. Can not be detailed understanding of the harm of site operation errors, you can not fully understand the benefits of successful operation of the site.
3. The use of soldiers, no longer, the grain is not three, used for the country, because of food in the enemy, so military food can be sufficient. The poor in the country is far from the division, the people are poor, the near division is expensive, you sell the people's wealth, the financial exhaustion is eager to the mound. Force Qu Wealth, the central plains in the home, the people's fee, ten to its seven, the public fee, broken Army strike horse, armor bow, spear shield spears oars, mound cattle carts, ten to its six.
in good Faith said: Website operators, not always want investors to continue to inject capital, only hope to get talent and intellectual resources continue to support, his website new users continue to fight from the opponents site, so as to ensure the continued rapid development of the site. Always hope that the investor's financial support, there will always be a lack of funds.
4. Hong Zhi will serve the enemy, eat the enemy a clock, when I 20 clock, bogey rod a stone, when I 20 stone.
sincerely said: "The master of the website operation, will do everything possible to strive to compete for the existing users of the site." From a competitor's website to gain the benefit of a user, the real value is more than the same investment in investment efficiency of many times, the capture of a competitor to cultivate a mature market, than to cultivate this market benefits many times better.
5. So the enemy, anger also, take the enemies of the benefit, goods also. Car War car 10 times above, reward precursors, and more banners. The car miscellaneous and multiply, the good and raise, is to win the enemy and benefit strong.
In good faith: So, to make the site employees work hard, we must motivate them spiritually, and reward them materially. They should be brave enough to compete with their competitors ' markets and users, and they will be closely linked to their performance. Competition, the market to open up to where, corporate culture and corporate image construction is closely followed. For the users from the competition to give a higher treatment, and constantly consolidate their relationship. This is the way to weaken competitors ' websites and make their websites more powerful.
6. So the soldier wins, not expensive long. The prajna of the soldiers will be the life of the people. The Lord of national Safety.
sincerely said: So, the most important site operation, the most favorable is a quick fix, the most unfavorable is slow action. Truly understand the Web site operation of the road, well aware of the Web site operation of the Web site CEO, master the return of investors, dominate the survival of the site.
Yue This soft silver group president son ill lie in read "The Art of War", and will "not fight and win" the essence of the art of the use of soft silver investment in strategic mergers and acquisitions.
President Ronald Reagan at the West Point graduation ceremony said: "2,500 years ago, China has a philosopher grandson said:" Is so victorious, not good good also, no war to bend the soldiers, good people also. And a truly successful army is this. ”
Similarly, the invincible is not the highest level of website operation, not war and win is the strategic goal we should strive to pursue. The ultimate goal of the website is never to crush the opponents, but always provide valuable content and good service for netizens. The right website operation strategy should be flawless user strategy. Providing users with the content and services they really need is the top priority of the site. Will "not fight and win", if only the eyes on competitors, it is tantamount to the end of the house. From another point of view, first-class web site master in the beginning of entrepreneurship, rarely among the warlords, but in other sites have not dabbled in the field of alternative, this is "military contention" in the "circuitous straight" of the use of the meter. His grandson was in troubled times, still trying to avoid the war. Similarly, the first-class website also does not defeat the opponent, "The Broken Enemy" the country "for the purpose, but completes the website content and the characteristic solidly, makes oneself invincible, causes the opponents to be deterred, thus reaches" does not fight and wins "the realm.
1. Sun Tzu Yue: The law of the military forces, the country, the second, the whole army for the above, the broken Army, the whole brigade for the second, the second, all the stroke, the second, the whole is on the top, broken Wu second. is so victorious, not good good also, no war to bend the soldiers, good people also.
In good faith said: The law of the website operation, does not participate in the brutal fierce competition and wins for the best policy, completely defeated the competitor website for the worst, put the competitor to death is not the highest state of the website operation, through the innovation surpass the competitor to reach the high realm of invincible.
2. So on the soldiers to seek, the second cut, the next cut, its next siege. Siege of the law, as a last resort. Repair oars, with equipment, March and then become, away from 堙, and then in March. will be too angry and the ants attached to kill soldier One-third, and the city does not pull, this attack of the disaster also. Therefore, the use of soldiers, the soldiers and not war, pull out the city rather than attack also, destroy the country rather than a long time also, will be all in the world, so the soldiers and benefits can be all, this seek to attack the law also.
in good Faith said: The website operation of the master, not with the opponents of brutal competition, but is committed to surpass competitors, this is the "victory" strategy to win the network, so that its own strength will not be frustrated, but also won a comprehensive victory. 3. So the method of military troops, Ten Wai, five to attack, times the war, the enemy can be a few, less can escape, not if you can avoid it. So the small enemy of the strong, the enemy of the capture also.
sincerely said: So, in the competition of the website, if our strength is far greater than each other's strength, you can buy or merge the other side, when the power than the other side of the big one, we must strive to compete for each other's market, when it is close to find a breakthrough, focus our strength, looking for the other side of the weak, from a number of If the strength is far less than the other side, then do not compete head-on with the opponent.
4. The man will be, and the country shall be assisted. The auxiliary Zhou state will be strong, and the auxiliary gap will be weak. So June is suffering from the Army three: I do not know that the army can not be said to go into, I do not know that the army can not be returned to the retreat, is the Jimi Army, and the armed forces do not know the government, then the sergeant is confused; I do not know the power of the armed forces and the military, then the Sergeant doubt. The armed forces are both confused and doubtful, and the princes are difficult. It means that the army of Chaos is winning.
sincerely said: CEO is the main responsible for the operation of the Web site, the CEO's decision to determine the success or failure of the site, so, as investors do not interfere with the operation of the site too much, otherwise it will make management at a loss, prone to confusion.
5. Prajna Five: Know can fight and can not fight the victory, the use of a few people wins, up and down with the desire to win, to the specter of victory, will be able to and June not charioteer wins. These five, know the way to win.
In good faith: So, foresee the success of the website has five aspects: can accurately locate the goal of the website, win; know how to take countermeasures according to the strength of both sides, win the country, netizens and employees to support, and be prepared to deal with unprepared opponents, win; CEO proficient in website operation, flexible, adaptable, Investors do not interfere with the win, the above is to predict the site in the competition is the way to win.
Many websites have a kind of impetuous mentality, always want to eat a fat, is often the theme set too large, difficult to achieve, such as the most frequently the largest * * site, and so on, the column set up too much, what wonderful put what, the result is the theme set too high too big to achieve, the column set excessive too much to take into account, because the front pull too long Stall shop too large, the result is too dispersed, the focus is difficult to reflect, advantages are not prominent, features are not obvious, update too slow. Directions leads to embattled, which eventually leads to decline. If the webmaster only see the diverse needs of netizens and many profitable opportunities, and do not soberly analyze whether they have mastered its strength, rashly put it as the content of their website, which violates the grandson said above, so that the development of the site contains a huge risk.
6. Yue: TSE, win, do not know the other and confidant, a win and a negative, I do not know who is not a confidant, every battle will be defeated.
sincerely said: Understand each other's website also understand their own site, each competition will not fail; Do not understand each other's site, but to understand their own site, the probability of winning and losing each half, neither understand each other's website and do not understand their own site, will be defeated.
Web site to participate in the network era of competition, must do to the enemy, the so-called confidant, is to start from their own reality, closely combined with the trend of social development, the decision of the site to enter and retreat, can be for and not. Confidant, but also to understand the needs of their users and potential needs, in order to develop new markets, grasp the initiative of competition. Confidant, the most important thing is to understand themselves objectively, the network economy era, the netizen needs diversification, the online business opportunity emerges endlessly, many stationmaster China, makes all-inclusive's website, wants to eat a fat person, is not bosom friend's performance, must in the correct estimate own strength, the sober understanding own superiority, the inferiority, can in the competition to avoid weaknesses , to use their limited resources in the most effective place. The so-called know, is to understand and analyze your competitors, "to have long, the short attack," to obtain the initiative of competition. Like to their own site as the other site each link to learn, and compare with their own site, see both sides advantages and disadvantages, good at the actual situation of competitors, to formulate appropriate strategies.
