Surface phone is Microsoft "Plan B"

Wen/Zhao have chaos fast one year surface Phone, this time to play really. At the end of 2012, the Wall Street Journal released news that Microsoft was testing the surface phone. At that time, he did not admit, but also did not deny, but "gold undercover" Elop said that if Microsoft does surface phone, it will help the entire Windows Phone camp. Personally, I agree with Elop. I believe most of it is the same as my point of view, Surface phone's goal is not the number of sales, but the demonstration effect-Google () Nexus mobile phone as a reference to put it there, the OS provider to do their own mobile phone does not threaten other mobile operators, but also to some extent, let consumers The original eco-phone "and" deep optimization of mobile phones ", there is a more stark contrast, is indeed a good thing. The problem is that Android is a big camp, with total market share (shipping volume) already over 80% in the third quarter, while Windows Phone phones are only 3.6%. And, the same, Nokia mobile phones, has been bought by Microsoft, said the bad point, has been from Microsoft's parent workers, into Microsoft's domesticated son. In this context, Microsoft's own regeneration of the name "2113.html" > Microsoft Surface Phone, the son of the future waiting for the outcome of the Nokia phone, it seems easy to imagine. Just, there are always some problems, difficult to explain clearly, we might as well comb together: first, if Microsoft really want to let surface phone rampant world, replace Nokia's windows Phone, then why buy Nokia phone? It is not a reason to value Nokia's manufacturing capabilities – as has already been speculated by the media – and if that is the case, Nokia has closed all European production plants in the past few years. Of course, last month, Nokia also spent 300 million dollars to build a new mobile phone factory in Vietnam, but it is estimated that China's Dongguan functional mobile phone factory, and even the other three factories in China, the pace of business shrinkage will be accelerated. What's more, it is not hard to find a more cost-effective generation of factories than Nokia handsets, and Microsoft's acquisition of Nokia handsets is clearly not focused on the most basic manufacturing capabilities. Second, since it is not so, then whether it is the media said that Microsoft will and Nokia mobile phone team, jointly build surface phone? This actually doesn't make sense. Because the surface phone project, long before the acquisition of Nokia handsets, has been in hiding from Nokia, he made it clear at the time that he was unaware of the existence of the project unless Elop lied. Alone from the cover-up, it can be seen that Microsoft does not trust Nokia phones, so there is no joint-build problem, otherwise, it can be completely in the Nokia WindoWS phone on the basis of Union, why should we build a stove? So it looks like surface phone doesn't have much to do with Nokia, at least so far. When the above two possibilities are denied, the biggest possibility is almost out: Microsoft will turn surface phone into the main brand of Nokia handsets, and the "Nokia" or "Nokia" brand will disappear completely from the mobile phone business. There is a certain reason for this. First, the Nokia brand has not disappeared, after the sale of Nokia mobile phones, from NSN Communications to Nokia Telecommunications network business, become the main body of the Nokia brand. Second, after the sale of the Nokia mobile phone, although in the agreement, Microsoft can still use the "Nokia" brand, as well as "Lumia" product brand, but Microsoft clearly does not feel that this is a good result. Corporate brand value, if the promotion, Nokia Communications will benefit, if the decline, Microsoft has to bear the losses. In this case, Microsoft is likely to choose to do its best to give up the "Nokia" and "Lumia" brand use, so the birth of surface phone is not only necessary, but also very important things. This is like the 2013 popular sci-fi film "host" in the case, the torso or that torso, and the "Nokia phone" This soul has been killed, replaced by the "Surface phone" the soul, and Microsoft does not trust the stability of the torso, through a series of controls, Strive to surface phone finally full control of the Nokia mobile phone body. In this way, Europe's Nokia phones, the real demise, into the United States, Microsoft Surface phone. If, with the help of Elop, to 7.17 billion dollar floor price, the Nokia mobile phone business into a bag, is Microsoft's "a plan", then now officially surfaced surface Phone is Microsoft's "Plan B", and Microsoft Windows Phone Business team president Vineet Durani in an interview with the media, the initiative that we are waiting for the Nokia Takeover transaction Regulatory license, so that its hardware and equipment business and Microsoft's software business integration. Microsoft brand mobile phones are under review. "Microsoft's brand mobile phone is being audited," not that it is Microsoft's own audit of the project, but Microsoft's acquisition of Nokia's handset business, at the government level audit. Once approved, Surface phone will begin immediately as the soul moves into the trunk of the Nokia phone. Even, Vineet Durani's hasty stance, to some extent has also shown that Microsoft has been impatient, want to immediately take the soul of their own son to occupy the body of the adopted child-and this will completely deprive the Finnish people in the "Nokia" the word, The last little sense of pride that can be felt.