Swap idle items App "Small deal": do the lightest trading community

Article | Shen Lingli Small trade is an exchange of personal idle items of the app, founder Zhang Longchun stressed, whether it is idle items, or skills experience, virtual goods even including carpool, can be exchanged with small transactions. Small trade is not like the electric business model, its trading background has no turnover rate, capital turnover, inventory and other indicators; The front desk also does not have to open the shop, save the credit and so on a series of operations. This is exactly the focus of the personal trading style that Zhang Long Chun wants to reconstruct. How do you think of this product? Zhang Long Chun is whenever, very early into the Chinese Internet industry. He was in charge of the product and market, and later to the Shenzhou Tai Yue, participated in the founder of the letter. After that he also created the industry and sold the company. So his experience focuses more on the control of the community and the chain of relationships. When selecting specific items, Zhang Longchun saw Consumer-to-consumer. From the forum, BBS to ebay, Taobao and 58,C2C trading platform model is gradually evolving, but the transaction threshold is high, false information flooding, the lack of trust in the transaction between the two issues have been there. The market is not small, but the existing solution is not good. Based on the understanding of the life service between people, Zhang Longchun hopes to find new space. He thought of the small deal in this mode, 2013, to be officially launched. How to subvert the old mode? First, to reduce the threshold of trade. Anyone who registers an account in one step can send their own information like a microblog. Buyers only need to verify the phone number can be purchased. Because of the low threshold, it is also necessary to maintain the controllability of the transaction. The practice of small trades is the introduction of social relations, on the basis of which small trades offer two kinds of trading methods: direct trading and transit through small trade guarantee schemes. The former need not confirm to complete the transaction. The latter is similar to Alipay's secured trading mechanism, that is, the buyer confirmed the receipt of the seller after the release of the money to thaw, after the release of the seller can be readily mentioned. Small trade fair based on the relationship between buyers and sellers to prompt the buyer to choose the appropriate trading methods. After the buyer's payment is complete, the seller and the friends on both sides will receive information that the two sides have reached a deal. I do not put the small deal into the electrical Business Project, ' business ' must pursue profit, but for personal transactions, this is not strong demand, more important is the goods, skills, experience and other circulation. I prefer to interpret it as a life service project. "Unlike Taobao, small transactions are not shop-centric, but people-centric, so do not need to open shop and other cumbersome operations, until a transaction completed, the same seller can send another commodity transaction information." As a result, small transactions do not pay attention to the "function, do social but not a relationship, but the user has been moved up to apply the relationship." Also does not make the article comment, Zhang Longchun thinks the article comment not only is inefficient, moreover is easy to falsify. But he also did the addition, for example, initially, there was no trade security plan for the small deal. Later, he found that there would be cheats to cheat. So, Zhang Dragon Spring thought borrow treasure model to increase trade security plan. In fact, a large percentage of buyers will use this function in the course of the transaction.。 What's the next step? At the start of the small deal, a large proportion of the first users came from people who posted personal-goods trading information on Weibo. But with the seed users, small transactions at the beginning of the operation or is facing the problem of information flow. The platform is active only when the number of buyers is larger than the number of sellers. and the dissemination of trade information is based on social relations, when the user is not large enough, the social chain is not widely linked, the information is actually isolated. In this case, with Taobao, 58 in the city such a large platform, compared to the small trade is obviously not an advantage. Let Zhang Dragon Spring think contains huge flip opportunity is, Consumer-to-consumer platform, sellers can actually also be buyers. 2013, around the transaction of a series of basic functions have been achieved, Zhang Lung Spring plan to further explore the relationship chain, geographical location, etc., and enhance user communication functions. At present, the small trading team a total of 15 people, and in 2013 to obtain the million-dollar pre-a round of financing.