Tablet to board a new position: digital version to drive the real version of sales

Scrabble "Scrabble" lead: foreign media today wrote that, although as a classic game form, but board board in the tablet market has been a new life, not only to achieve cross-selling, but also the digital version of the game to introduce some of the features of the entity version.　　The following is the full text of the article: The Scrabble Scrabble may want to add the ipad to its thesaurus.　　The game, developed by Hasbro (Hasbro), which was born three-fourths centuries ago, is now one of the hottest games on the tablet computer, the 14th-best seller on Apple's ipad platform. Similarly, Zynga "Words with Friends", similar to "Scrabble", is above 8th place.　　In addition, Thecodingmonkeys's "Carcassonne", United Soft Media Verlag "Settlers of Catan" and Hasbro's "tycoon" are among the hottest apps in the App Store.　　The digital version of Scrabble, developed by EA, the head of the project, Chipp Langues Chip Lange, says the games have found audiences on tablets because they are timeless classics. Sales are not limited to tablet computers.　　Eric Hautmont, Eric Hautemont, CEO of Wonder Company, said 16% of those who bought the iphone or ipad version of Ticket to Ride would buy the game's physical version within one months.　　Overall, he says, people who have bought the ipad version will eventually have 30% to 40% to buy the board's physical version. He added that the popularity of board games on tablet computers and the strength of cross-selling was because players could touch the screen. "When you play with your computer, you know you're using a computer." "he said. Keyboards and mice keep the user's body and emotions at a distance, "the ipad is transparent."　　"The team is still developing the Android version of the game," he said. The iphone and ipad editions were released in 2009 and 2010 respectively, with a total sales of more than 750,000, settlers Catan, head of the mobile project, said Tosten Su Thorsten Suckow.　　' People don't just buy games, ' he adds. ' Many people will buy a map expansion pack. ' Gedo Teuber Guido Teuber, general Manager and head of business development, said people bought both digital and physical editions because they could get different experiences. For example, the "campaign" element in the digital version allows players to discover new areas that traditional board games cannot achieve. "It's like a TV show. "Teuber said.　　The revival of board games has been more successful in mobile gaming than in other areas of integrated entities and numbers. For example, Hasbro is trying to launch the digital version of the battleship game. The game, called "zapped", integrates the physical toy battleship with the game, and the player can put the toy battleship on the ipad screen. Hasbro declined to disclose specific sales, but Mark Blecher, senior vice president of the company's digital games, said the key was Mark Blache. "A good brand can attract enough users to try a game, but if it's not fun, they won't be sticky or recommend to friends."　　"he said. The company's digital program does not just help it sell more games, but some games also introduce the digital version of the concept into the physical version. For example, the Trivial Pursuit digital version has a feature called "Bet You Know" that allows players to bet on whether another player knows the answer, which has been introduced into the entity version.　　EA is also developing the digital version of "Tycoon: Hotel Tycoon", one of which allows players to build houses in the hotel has also introduced a physical version. "We've found that this has become a mainstream trend," says Langer, "and these games are already in the mainstream." ”。