Talk about several main promotion means of handset client

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Yesterday, I was a guest in the speed network open class, mainly to share their experience in mobile Internet product promotion, today I will make a summary of the main content of yesterday's course, I hope for the mobile Internet in the field of entrepreneurial friends can help.

The first thing to say is that there is no best means of promotion, only the most appropriate promotional strategies.

There is a general equilibrium theory in economics, in fact, I see, the general equilibrium theory also applies to the field of network marketing. In the long run, any kind of network marketing means, as long as the long-term existence, then its final input-output ratio must tend to be equal. If another means of outstanding results, then everyone will be invested in the resources, resulting in increased competition, the ultimate cost rise, the effect is worse.

But in a good promotion means just come out, it's input-output ratio can exceed the average level, because of new means, use is not common, such as the past SEO, such as the current ASO. But we have to have a understanding, that is even if the effect of good means, the long-term effect will always be bad, so, must not send hope in a single promotional means.

The real important is the marketing strategy, a good product positioning and excellent marketing planning, is the key to success in product promotion. But good marketing planning, can meet not to ask, not only test marketing people's experience, resources, but also have a strong spirit of innovation and excellent marketing team. Of course, not that we can not do a good marketing planning, but this is not what I want to talk about today, I want to talk about is the main means of promotion of mobile applications, as to the ultimate combination of these means, how to form the overall marketing strategy, it is necessary to see everyone themselves!

The first thing to emphasize is that the application market is the main distribution channel for current mobile applications. This is, of course, well known, and because of this, the promotion of the application market is very competitive. Generally speaking, mobile applications are mainly the following methods of promotion.

1. Publish your application to the market.

This is the basis of all means of promotion, but also the most easily overlooked by everyone. Someone asked me, just publish it? Mobile apps are not like websites, with 1 billion of sites, you do a website, do not promote no one to see. But mobile applications, the total number is only hundreds of thousands of, and the user has a good hundreds of millions of, a single classification of the number of applications is relatively small, in this case, as long as you release, you will be able to bring downloads. In particular, to remind Android platform developers, China's third Fang Andro application market downloads are far higher than the Google market, so you must not think that the product released to the Google market OK, must be more published, you release the more market, you show more opportunities. If you release 50 markets, each market to bring you a daily download, one months is 1500 of the download! You think it's worthless?

2. The application of the market activities of cooperation and advertising.

Now the domestic third party market is very commercial, recommended software, the latest software, installed prerequisites, and so on, even the best application this week, guess you like are the place to put ads, and many other markets provide the first activity of cooperation, these application market pay promotion effect is good, but the price is not expensive. These I do not say, we find the major market business cooperation manager, want an ad published example price list on the clear. I would like to remind you that whether it is advertising or marketing cooperation, we must pay attention to mobile applications list effect. This is in another column of my introduction, you can go to see.

3.ASO (App Store optimization)

ASO is a concept that has recently begun to heat up, referring to the techniques used to improve the display rate of user search results pages by means of certain optimization methods. From the low cost point of view, Aso is a very good means of promotion, strongly recommend that everyone in a reasonable range of ASO. Marketing ASO effect of many factors, such as the application of the name, Introduction, description, screenshots, or even icons, etc., you can refer to my previous blog on the Internet observer some articles, have a detailed interpretation.

4. Flow Swap

Basically all of the application markets offer a way to work with traffic swaps, and you can bring them to users, and it will help you recommend applications. But in fact, the flow of exchange is not limited to the cooperation with the application market, you can also find through a variety of channels to exchange the flow of application developers, to achieve cooperation and mutual win.

5. Advertising and mobile pre-installed

Not only is the application of the market advertising, now there are more and more targeted at the mobile end of the advertising platform. However, whether it is a CPA or CPC, according to my experience, in the absence of a good product positioning and marketing strategy, the single activation of the user's cost is basically more than 2, not the rich and strong words, or difficult to bear such a promotional cost. Mobile phone pre-installed price is higher, the lower three or four, high is more than five yuan. The point is that you are willing to spend money is not necessarily a mobile phone manufacturers are willing to preinstall, for your product quality or higher requirements.

In addition, the traditional Internet promotion means is also very important. Application market is currently the main distribution of mobile applications, but we should note that users download applications mainly through the mobile phone market, but the user access to the application of information is still very dependent on the traditional internet, so the traditional Internet promotion means many still very effective.

1. First, search marketing

Search engine based on SEO, SEM, we can think of, but the search marketing is not just the search engine marketing, in fact, we should understand that in addition to search engines, now almost any site has a search box, as long as there is a search, there will be algorithms, as long as there are algorithms, can be targeted For example, just speaking of ASO, such as in the Forum search results page display optimization and so on. As long as your keyword analysis in place, you can receive very good results.

2. Forum Marketing

Forum marketing is also a popular means of promotion in mobile applications. In addition to paid forum activities, sticky posts. The forum is also a very good way for grassroots developers to promote low cost applications. But in the promotion of the Forum, we should pay attention to, do not send ads, and do not say that the moderator of your deletion and blocking operations, simple advertising stickers How many users will browse it? In the forum marketing, the most important thing is that you have to mingle with everyone first, talk about friendship, and then talk about trading!

3. Soft text Promotion

May have a friend said soft text promotion is mainly to do marketing, in fact, the soft can have a lot of effect. First of all, the soft text to a large web site, if the text can be added outside the chain, this is the first SEO aspect of a good outside the chain source, and the other text itself will have a certain weight, there is a text title, may also get good traffic. Second, the soft text can assist event marketing and viral marketing, and play a role in tracking and deepening the effect of event propagation. Finally, the soft text and we all understand the role of marketing and brand promotion.

4. Encyclopedia and question and answer promotion

Encyclopedia is not much to say, we suggest that the application will be published to the market at the same time, Baidu Encyclopedia and other sites to create entries, which is a good way of free publicity. As for question and answer promotion, now more and more difficult to do, Baidu check ads more and more stringent, but according to my observation, now Tencent, 360 and other companies in the question and answer in the promotion of investment is still relatively large, we can go to Baidu know to observe.

5. Social Media Marketing

Here is the focus of the following micro-blog, a lot of friends to the microblogging as a platform for advertising to do, buy some fans, send some ads, dare you this is not playing yourself? The essence of microblogging marketing is communication and interaction. The main role of microblogging in my opinion there are two, one is mining customers, the other is tracking services. In addition to the micro-blog marketing activities, or the big company's marketing campaign, or nonsense.

Because of the limited space, I just made a list of various promotional methods, interested friends can go to see my course video playback, may better understand my marketing perspective. In addition, in addition to understanding all kinds of promotional means, we must make a good promotion timetable, the formation of a reliable promotion team, only in this way, your promotional work can be successful.

Finally, once again, do not do a good job of promotional means, only the most appropriate marketing strategy!