Technical Post: How does the website let the news information share to more people?

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I haven't been chatting with my friends for a long time.

"A few days ago, I saw on Weibo that prices are going to rise."

"Hey, did you see the news I sent in my friend's circle?"

"I saw the news you sent on your QQ space, where did you see it?"

Probably because of the occupational disease, I've gotten used to looking at every detail in my life, hoping to find out something or prove something: now people are getting more and more reliant on social networks for news.

In fact, the social network channel as a user to get news is not a new topic, more and more news products will be "shared ..." as the function of its products standard, on the one hand, in order to meet the product users in the reading of news sharing needs, More is the hope to use social network channel to bring the user's self circulation and new user's pull for the product.

Actually achieving the latter goal is not easy, especially in the mobile internet today, as a news products, not just access to a mobile social open platform, call which API can wait for users, which still have articles to do:

Get the right product to meet the right social networking channel

has been on a technology information site, encountered good articles will be shared into the QQ space or micro-blog, and suddenly one day found that the original several buttons into a long string, there are more buttons:

For a wider range of users to share news, it's good to choose more and more sharing channels. But "large area net" also need "key fishing", especially to the mobile phone, the original mobile phone screen, more than one button will give users a doubling of the use of burden, so need news information products in doing "share to ... "function, follow a" 28 principle ", select the social network channel that matches the user group of its own product.

If the user group does not match, the most direct is that their product users will not use the "share to ..." function, on the one hand, waste their own product technology costs, on the other hand also increased the user's product use burden. In fact, compared to the traditional news and information products, the relatively simple way is to choose the current user coverage of the most extensive social networking platform: QQ, micro-letter and Sina Weibo, show the form, you can share to QQ space, micro-trust friends, friend Circle and Sina Weibo and so on.

After going out, "I" is more than "I"

Most of the time, product managers of news and information products decide where they need to add "share to ..." to their products. function and access to which social networking platform after the work to the technology, so that the technology based on the various API documentation to develop, ignoring the user to share out the content of the social network channel to show the form, In fact, this is the product sharing function is the most critical step, if the bad handling not only affect the return of their products, but also affect the social networking platform products user experience.

Since the open platform has been on the Internet stage as a product form, it means that everyone is no longer an independent individual, you have me, I have you. Your platform capabilities are part of the "I" Product feature, "My" Users are also "you" users, then "I" also have the obligation to maintain the "you" product experience, so that the "you" users also become "I" users.

So each product Manager accessing social networking platform products, in the access work, first of all to consider themselves as the social platform of the product manager, carefully designed their product content to share the social platform after the presentation form, that is, feeds.

A beautiful shared feeds has two important factors: Backflow and attraction.

If a news product forgets to share the feeds parameters of the incoming Reflow entry, it's a loss-making yell, but it's not just passing in a URL parameter. Consider a mobile scene, imagine a user in the social channel to see an interesting news, Clicking on a link after a Web page on a PC will be very depressing. A better way to deal with it is to prepare a set of news pages that fit on the phone, and to place your application on the page. In this way, the user came, the first purpose is to look at the details of the news, if you want to see more natural will click on the application to open or download.

To be able to share feeds attracts the need for intensive cultivation, careful research to access the social platform of the API document, for each incoming parameter should be considered thoroughly. News headlines are essential, but it's best to put them where they are feeds, whether they can be passed into news summaries and news pictures to enrich feeds's presentation, and for users who watch news on social networks, it's easier to focus on the news if they have friends sharing reasons and comments. So also consider the user's UGC how to show together in feeds. Of course, as we all know, users are very lazy when it comes to using news products, and rarely say anything when they share news, so this requires a lot of interaction.

The small function also wants the data to speak

For any small function can not let go of the monitoring of data, in terms of news and information products sharing function, need to grasp:

Select data for channels when users share news. Depending on the data, users of their own products are more likely to share a social platform with a higher level of user affinity to understand the user portrait of their own user base. Only a better understanding of their products users and behavior habits, in order to better carry out further product planning.

User reflow data after content sharing. Need to be in the product planning according to the different social channels feeds display of the Reflow portal to do data statistics, to obtain product reflux data can be more targeted for the high reflux of the social platform for product operations and deep product cooperation, targeted, the limited cost into more valuable work.

End：

Perhaps for a news and information products, product managers should consider the trend of social reading, how my product planning, how to do a good job of user reading interest in data mining ... There must be no time to take into account the details of the "share to ..." product, so it's a coincidence that this article can be used without hesitation.

The author of the article for Tencent Product Manager Violet reproduced please specify the source: www.iheima.com