Text and picture ads How to attract traffic to retain users

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As a result of a period of time before the medical profession was down the right, almost no one spared, we plastic surgery hospital is no exception, the flow of less part of the consultation less part of the overall business down a lot, so the leadership in order to expand the business from the Great Fujian Network to business. On 2 months, the copy has a matter of absence, the top let me from her hand over the big min network of ads, mainly for Fujian large min network in the mini window advertising text and pictures do some creative marketing, to attract QQ users click on our ads, resulting in consultation and appointment.

During the encounter a lot of problems, but have overcome all over, and now consulting volume and the basic amount of clicks are stable, compared to other hospitals in the big Fujian ads will be much better. I'm going to summarize the way that text and pictures can attract more users.

1, first of all to know and analyze the user's behavior and habits why users will come to your advertising platform, what the need for content. As Tencent's QQ window of a large Fujian network, generally open are students, office workers or at home to rest Uncle Aunt, for is to find some interesting or their interest in some content to pass the time, user groups, age between 15-50 years old, concerned about things: hot news, Gossip, Entertainment and shopping, so we're going to do this when we're writing headlines and pictures.

Then the Great min Network is aimed at Fujian netizens, and we are in Fuzhou, to reshape the user is basically from Fuzhou, Xiamen, Quanzhou, Putian these four areas, between the more convenient, so to address the user habits of these places, customs analysis, see what is more suitable for them, such as the summer of Fujian relatively hot, the sun is more poisonous, And by the sea, so the color spots, sunburn more, on the theme of freckle will be more people click. For example, office workers sit every day, exercise is less, small belly will inevitably have, more impact on the image, so liposuction can also be more topics. Do different strategies for different groups of users.

2, different advertising position can not be the same title, the way to guide, for example, Tencent Mini window text links, such as Figure 1, is this type, this section of the user group is the largest, but a page has a lot of text links, to achieve the effect is to attract people's attention, simple and practical, to the public can have demand, Can arouse their interest to click. There are 2 types of headings in this category, one is direct advertising, link to the topic, the title is simple and practical, for example: a recruit easy to fight small belly belly; another is to make article type, gossip entertainment type of article, inserted in the article ads, title to gossip, to entertain, to be able to arouse the user's interaction, controversial. For example, Fujian women's eight kinds of shortcomings.

Also like the ad in Figure 2, this kind of advertising is enough to attract eyeballs, as long as there is a need to watch, click on a lot of people, so the most practical, some preferential information can be directly on, it is important to reflect their own advantages, such as professional, preferential, effect and other user comparative advantage of the relationship.

There is also a figure 3 ads, is in the big min net article in the pastry to see the type of image of the ad bit, a total of four ads, four pictures with the title, so the first side of the ads is to grab the eyeball, the woman is beautiful is on the one hand, the most important is the color of the background picture can be seen, More Attractive colors: purple, red, blue, black, yellow and so on. This is the public are clear advertising position, so do not need to tactful, direct advertising, publicity brand, publicity effect. As long as the color of the picture to match the title of the last row, the basic flow will be high.

3. Content Marketing

Most people are using the topic mode, is directly to a project introduction, Introduction project effect, advantages, security, authoritative experts and other users most concerned about the problem, and slowly guide the user for consultation.

There is a kind of in the station to do a similar to the big Fujian Network advertising News module, similar to do a simple station, for the large min network of some different users do content marketing, do a good job advertising and content guidance, so that users can stay in our website. For example, Fuzhou Huamei plastic shaped Advertising News section, this is our advertising news column, the whole column is to do is the content and advertising, for different user groups to write some different articles, generally women are concerned about the topic, each article is guided, guide users to consult. Just start out rate is very high, and later for the user needs, expand the article type, such as makeup, beauty and other articles, adjust the right side ads and hot article position, put some more attractive pictures, slowly users in the column stroll up, PV high many.

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uses the advertisement to bring the flow, leaves the flow in the website, finally transforms the consultation, transforms into the reservation, this advertisement only then throws the value. This article released from the Fuzhou Huamei Liposuction Plastic http://xizhi.fzhmzx.com/, reproduced please keep the link!