Then we talk about Meizu how to defeat millet?

Yesterday, accompanied by my friend, a friend bought Meizu store MX3 (1799), did not think I just arrived home, we saw on the microblogging price of millet (1699), and open to buy, I guess the Meizu Will it take some time to cut prices, let me this referral.

Meizu M8 is the first generation of listed phones earlier than millet, the establishment of the company's time is much earlier than millet, but my first known is the millet phone, that time, Rebus on the microblogging hair every day on the millet phone Information, and later because of the yellow chapter that millet plagiarism Meizu, I realized that the domestic mobile phone to do better there is a Meizu, since then, give me the feeling that Meizu has been behind with the millet ass.

Now millet is already more flowering, routers, mobile phones, television, and a variety of millet accessories, although Meizu has gone through 5 generations of mobile phones, from the M8 to MX3, but the sales volume and popularity is far less than millet. I was on the bus, had seen an Aunt actually take millet phone, the New Year back home, many people in the village actually discuss how to buy red rice cell phone, the original millet has been so popular, from students to young people, middle-aged People, even the old lady knows millet phone, had to admire Reese's marketing done well.

In contrast, Meizu it, in addition to the young fashion industry and the industry, few other people know Meizu, from this point, Meizu actually do more failed, if you always say you want to do is the niche market, Then you will be doomed to a small company, even a few years may have a crisis of survival, I think this is most of the Meizu fans do not want to see, but also you want to see General Huang, and this At the moment, it is Meizu blocking the best time to millet, missed this time, may never have a chance later.

However, the current meizu combat effectiveness and blocking strategy is far from impossible, just by price war is impossible to beat millet, millet will not be easily defeated, not to mention low-cost strategy is not the meizu advantage, from 2399 to 1999 and then To the current 1799, every follow-up of millet, Meizu did not account for the cheap, nor from the price war to bring a little damage to millet, on the contrary even because of the price of millet follow-up, millet phone more popular, the purchase of millet More and more people.

In addition, Meizu's team gives the impression that the lack of Internet genes, did not use the advantages of the Internet to spread Meizu, and even many people do not know the existence of Meizu phone, although the phone is really good, the same is not the kind of hard 360 , So go on, Meizu how to talk about and millet to contend, let alone beat millet.

Then we talk about Meizu how to defeat millet?

The current state of millet, although difficult to beat by other companies, but Meizu currently have to do is to surpass millet, more than the popularity of millet, more than the sales of millet, sought after by the vast number of people, China's iPhone, from the appearance to the configuration To function, Meizu phone should also get such a status, but the reality is Meizu still far worse. Meizu should find the opportunity to defeat millet from the following five aspects:

First, vertical and horizontal

At present, Meizu or has been alone, despite the previous Meizu may be heard and 360 cooperation, but in the end still can not end, today's Internet, alone can hardly beat their competitors, and even Tencent, Ali such Internet Gangster, it is difficult to beat their own competitors, which in all fields and other companies, and then besieging the enemy, not to mention the Meizu?

In addition, Meizu is a more traditional company, starting from the MP3, the lack of Internet genes, looking for a fire a few Internet companies, you can take a lot less detours, with less, so their focus on product development, for the user Bring cool, more dazzling, more beautiful mobile phone products.

Second, marketing strategy

Many people say Meizu is pig-like marketing strategy, the fact is true, never used emerging social media hype Meizu products, even after the return of Huang Zhang, only the first microblogging caused a little sensation , But there are big thunder, rain little meaning. On the contrary, millet's new media marketing is the most vividly used, from microblogging, WeChat, to qq space, and then to the recent Baidu Post Bar, where hot, where millet figure, millet can be said to have become a household name.

At present, Meizu, the better marketing is that in Weibo, WeChat, qq space, Baidu Post Bar even engage in activities such as "mobile phone with me," forward reply Meizu phone to send Meizu, or daily 100,000 Taiwan, every day Buy a gift to buy a colorful back cover and other gifts, activities can be bigger, fierce, the price will be much better than the price reduction, if the cooperation with the 360, you can use the 360 ​​populace 360 ​​shares Meizu promotion, buy now Meizu phone, send 360 portable wifi or 360 Chi key, limited delivery of 100,000, first to send. Within six months, Meizu can be well known.

Third, offline activities

One of Meizu's obvious advantages over millet is that Meizu has its own entity certification store in major cities across the country, and these stores are generally in very large flow of people, and millet does not have a store of their own , Meizu can give full play to this advantage, the major cities in the same store launch promotional activities simultaneously, buy mobile phone free stickers screensaver, send headphones or send back cover or send mobile phone sets, the gift is small, but for the majority of reeling mobile phone groups, Will compete for panic buying, popular even beyond millet.

Use their own advantages of major cities in the store, you can also be a Meizu campus activities, to seize the most discourse power, the most influential, most quickly spread student groups, with student ID card to buy a discount on the phone activities , The major colleges and universities in the country engage in activities, easily sold 1000000, and can greatly enhance their visibility and influence.

Fourth, the quality of mobile phones

Although Meizu mobile phone relative to other domestic mobile phones, has done very well, shape, feel, configuration, price, can definitely burst other domestic machines, including millet, but in fact there is still much room for improvement, such as Back cover, shell, camera, etc., only focus on the quality of mobile phones to enhance their own in order to have more room for development in order to gain more market share.

Marketing method is nothing more than a propaganda tool, there is no good product, it is difficult to base itself on the intense competition in the domestic mobile phone market. Apple's Iphone series, the price is so expensive, still can not stop people's obsession with its pursuit.

Fifth, product diversification

Product diversification does not mean that like today's millet, what to do, millet's route is now somewhat similar to Samsung, rich products, although mine always said that they are like Amazon, millet, red rice, mahogany note, millet TV, routers, Even the future millet pad, millet notebook and so on, Meizu if now follow the diversification of millet's product line, then they may drag themselves into a quagmire, stuck in, want to come out and very difficult, will eventually be dragged down. Meizu then layout that several products?

We look at Meizu's development, from mp3 to mobile phone, from M8 to MX3, M8 then why fire? One of the reasons is that the M8 is somewhat similar to the iPhone, including a phone that detonated Samsung sales, in fact, is i9000, is also a bit similar to the iPhone's feeling, and even the cottage started Nietzsche mobile phone, was once also very popular, the earliest one Basically the same phone and iPhone's appearance exactly the same, basically followed Apple go, are fire, and we have to admire the charm of Apple, Apple's great.

Here, we are not saying that the Meizu reference to the appearance of the apple, (in fact, you can refer to, such as the metal body shell, launched absolutely detonated Meizu), but reference to Apple's product line layout, iPod, iPhone, iPad , Mac, the product layout is clear, simple, single, strong controllability, probability of success, very suitable for the current Meizu, not to mention the beginning of Meizu mp3, iPod is actually a big mp3, this product layout for Meizu is almost Perfect, that is, to achieve product diversification, but also can put more energy into product development.

Meizu is actually a lot of points can be a breakthrough, and the above five is the most easy Meizu breakthroughs, well done cornering overtaking can be achieved within a few years can beat millet, beyond the millet, see yellow total There is no such courage.