Thunderbolt Sell Thunderbolt look bets new business

April 2 News, the Internet video industry development more than 10 years, the challenges are not reduced, copyright, profitability, IT infrastructure high investment, has been the industry's problems, and smart phones, smart TV and other new internet terminals, the development of video industry players face new challenges.

 


Thunderbolt sell Look, it is the product of this background. April 1, the Thunder and Beijing Ring Nest International Media signed an agreement to 130 million yuan to sell its online video streaming media platform Thunderbolt see the full equity. Ring Nest International is a film and television planning, investment, production and distribution, new media, artists brokerage and advertising marketing business as one of the large-scale professional film and television company.


 


according to the Thunder provided to the 21st Century Economic report data show, Beijing Ring Nest International media company filming and production of film and television works including "Ugly Invincible", "Yongzheng Dynasty", "Qianlong Dynasty", "to the Republic", "just classmate teenager" and so on.


 


Thunderbolt related to the 21st century Economic report, said the sale, the main purpose is to look to the future, focus on new business.


 


Sell Cash Cattle


 


the two sides have now reached a framework agreement, but they still need to sign the final subscription agreement and deal with domain names, research and development products, asset transfer before they can take effect. If one of the parties to a transaction defaults, it will be necessary to compensate the other party for a fee of RMB 52 million, the bulletin said.


 


above related responsible person introduction, Thunderbolt current business includes member, look, game, mobile business, Crystal Project. Thunderbolt Future business focus is mobile business and crystal projects, in order to focus on these two directions, streamlining business will be the Thunderbolt 2015 years of business adjustment direction.


 


Thunder Existing income includes member income, advertising, game income. Thunder in the fourth quarter of 2014 reported that the first quarter of Thunder Revenue (that is, member income) for 23.2 million U.S. dollars, down 3.1% from a year earlier, down 6.8% than the previous quarter.


 


Thunder subscription revenue of the chain and year-on-year decline, mainly because the number of subscribers from the end of December 31, 2013 to 5.1 million people to the December 31, 2014 of 4.9 million people. Thunderbolt member income is affected by the regulatory environment: Since last year, Internet content has been more severely regulated, many member services have been limited, and the rate of paid user renewal has declined.


 


Thunder Quarterly online advertising revenue of 8.9 million U.S. dollars, down 8.3% from a year earlier, down 26.1% than the previous quarter. Thunderbolt the last quarter of each advertiser average expenditure and the number of advertisers are falling. Advertising revenue mainly by the Thunderbolt to see the provision of online video playback operations obtained.


 


Thunder Quarter Other Internet value-added services (mainly composed of games) revenue of 14.6 million U.S. dollars, year-on-year growth of 46.8%, than the previous quarter growth of 18.3%.


 


Thunderbolt in the fourth quarter of 2014, the total revenue in the last quarter was 46.7 million U.S. dollars, up 7.1% from a year earlier, down 5.2% from the previous quarter; The net profit for the Thunderbolt was 1 million U.S. dollars, compared with a net loss of $4.7 million a year earlier.


 


and member revenue, other Internet value-added services, the above data shows that the Thunder to see the advertising revenue drop the fastest, it is in the "focus on new business, look to the future," the strategic goal, the Thunderbolt to see become the preferred goal of streamlining.


 


I media to provide data show: As of May 2014, the Storm audio and video with Baidu 283.2 million times, 272.82 million downloads, ranked second, third, 100TV, 360 film Daquan, popular video, Thunder look, etc., respectively, ranked four to seven.


 


Although Thunder to see or to bring cash to the Thunderbolt one of the business, but does not represent the future, this is to see the reasons for the sale.


 


bets on new business


 


Thunderbolt provides the information to show: Thunderbolt look after the sale, thunder and Thunder to see business relations remain unchanged, Thunderbolt look at the day-to-day work to maintain stability and orderly advance. Formal cooperation, Beijing ring Nest International will be in the content, personnel and capital to give thunder see the necessary support. Ring-Nest International can provide content support, which can solve the problem of Thunder's content cost, content copyright, IT infrastructure investment is the video site two major cost centers.


 


Thunderbolt Streamlined logic has two points, in addition to reducing costs, the second is to highlight new business, including mobile internet business and crystal business.


 

The
Crystal Project aims to address Internet infrastructure issues such as bandwidth and storage in the mobile internet era in an open way through socialized resources. Early last year Thunderbolt launched the "Thunder Crystal Invitation Program" to the first beta users to give the invitation code, let it invite friends to participate in the crystal experience. After authentication, users can upload their own bandwidth and storage to get the Thunderbolt crystal.


 


Thunderbolt also launched the crystal version of the Thunder route. Thunder Route "Crystal Version" will highlight the "High-performance router + HD download machine + high-speed network mobile hard drive" three core functions.


 


in order to develop the Thunder Crystal Route, Thunder planned the acquisition of Jinshan fast disk. Thunder CEO Shenglong said, the acquisition of Jinshan fast disk benefits mainly reflected in three aspects, one is the fast disk can increase the speed of thunder now to accelerate the service user value, to provide users with a one-stop experience; the second is the fast disk storage and Thunderbolt's "Crystal Plan" has a lot of coincidence point, through the "Crystal Plan" Thunderbolt can provide a better cost-effective storage services for the fast disk; Third, the main users of the fast disk is on the mobile phone, and is the integration of Millet mobile phone default file Management service provider, the integration of the fast disk can help thunder faster integration into the millet mobile ecosystem.


 


said the relevant person in charge, the user can not only upload bandwidth through the router, storage to obtain crystal, but also through the PC, fast disk, etc. to obtain crystal, through the transaction, crystal can become cash.


 


Shenglong has said: "Crystal Plan" for the purpose of two, one is to the thunderbolt itself to reduce bandwidth costs, the second is the hope that "crystal plan" can be applied to other customers, such as millet company will be the first to use the "Crystal Plan" customers.


 


Lei previously told the 21st Century Economic Report: "Thunder is an undervalued company, last year because of the listing, many new, future-oriented plans have not been introduced." In Lei's plan, the Crystal plan is the most important.