Traffic management of telecom operators is a trend
Source: Internet
Author: User
KeywordsTraffic trends telecom operators have been
Communications industry reporter Shandan Global operators have begun to build intelligent pipelines to the "Flow Management" transformation. Flow management of the operator's traditional boss system put forward a great challenge, according to different users, different content, different flow, boss must perform the corresponding "subtraction" operation, this must be the boss system implanted wisdom brain. To the "flowmeter fee" mode of transformation has become the consensus of operators. Beijing Television has taken the lead in making substantial strides. According to reports, in order to meet the needs of different levels of user management, Beijing TV station for different users to provide a free choice of billing methods. Such as: Term type user + service bandwidth, monthly by time, package annual billing; Among them, according to flowmeter fees by the user's favor. With the user's internet behavior toward the "long Tail" transfer, the traditional billing model can not meet the needs of users, driving the operator's billing system to the "flowmeter fee" change. At the same time, the increasingly fierce competition environment also makes operators must to "flow Management" transformation. Flow Management is a trend for operators, the most valuable resource is the communication network. In the background of the trend of "pipeline", the operators must realize reasonable and sufficient dispatch to the resources of the whole network, and design more targeted service for different users, thus reversing the current trend. The so-called "gold does not sell coal price." "Operators have been proposing to the" smart pipeline "transformation, do not let the gold-like network resources sold for coal prices. From the user's point of view, from the general time of the long class monthly, semi-monthly system to the flow meter fees has become their biggest demand. In the view of users, according to the flow meter fee, in line with the cost based on the principle of equity pricing. "Just like who uses more electricity, he should pay more." If users implement a monthly subscription, that is, no matter how much electricity users use, each month the same electricity. Power companies in order to at least capital preservation, electricity will be set in an intermediate value, there will be a large amount of electricity users earn, and the use of small users of electricity loss. This also means that the cost of a large user to the use of small users to bear, which is obviously unfair to users. "said an expert from China Unicom's Hebei branch. He believes that unlimited flow of the monthly application of broadband to the initial stage. In the initial stage of broadband, the lack of sufficient bandwidth applications, unlimited flow of the subscription model to encourage users to try new applications without worrying about traffic, for the development of broadband applications is beneficial. "More importantly, in this stage, because the broadband application is less, the user's traffic is also relatively small, different users of the use of the difference is not small, each user consumption of resources and the resulting cost is relatively close, there is no fair and unfair." said the expert. More importantly, "flowmeter fees" not only enables operators to manage "peer-to-peer" traffic, but also to build more new business models. "Don't mention Peer-to-peer, just think about limits,The most important thing is to try to find the right business model. The right business model is the biggest driver of new technology. Just like the idea of banning MP3 from the Internet, there would be no ipod success. If Peer-to-peer traffic can be identified, it means that it can be billed separately, and more business models like ipods will be generated. "A person close to the operator said. Armed wisdom boss of course, to achieve "flowmeter fee", operators need to the existing boss system changes, so that the boss system must be able to different users, different content, different traffic, to carry out the corresponding "subtraction" operation. After turning to the whole business operation, the three operators have carried on the large-scale transformation to the billing system, basically satisfies the operator to carry out the whole business demand, but is still far from "the Flow Management". Ericsson China and East Asia Customer Exchange and Consulting Department program architect Wang Tao in the "Communications Industry newspaper" (network) reporter interview said: "In order to realize the differential flowmeter fee, first from the product design needs to reflect the difference." In the era of intelligent pipelines, the traditional product content based on pipeline resources will be richer, in addition to the description of product features such as traffic, duration, the product contains intelligent piping properties, such as bandwidth, priority, and the business that can be used, which also need to be incorporated into the definition of the product, as these attributes also correspond to some of the resources of the pipeline. "Secondly, when users order the products based on the intelligent pipeline, the pipeline properties of these products need to be effective in the network, and this also puts forward new requirements for the boss system." In addition, the billing and accounting system itself needs to be able to carry out the correct billing and transfers of the intelligent pipeline products, and the newly added pipeline attributes must be used as the reference factor of billing to influence the output of the billing results. "For example, the same pipeline product that packs 100M of traffic, 1M bandwidth obviously needs to charge users more than 100KB bandwidth." "said Wang Tao. At present, the three major domestic operators have begun the construction of intelligent pipeline, the boss system has also been the corresponding preparation work. Wang Tao said: "Domestic operators are mainly focused on the intelligent pipeline network side capability verification above, the boss system in the pilot process of transformation focused on the network side to provide decision reference data and corresponding interface." "Introducing cloud computing at the same time, operators began to introduce cloud computing into the boss system, making boss more" intelligent "while also more efficient. At present, the operator boss System database is mainly placed in the provincial company's room. The use of this design structure, if many operators of the business hall at the same time access to the boss system, resulting in the amount of access to the database is too large, affecting the boss response speed, on the one hand to the network caused great pressure, on the other hand, affected the user experience. To this end, the operator in the push boss system to support the "flowmeter fee" at the same time, began to introduce cloud computing into the boss DepartmentConstruction. "In the Boss System application software in the process of cloud, first periphery again core." That is, first, the periphery, non-core, small particle size, small impact surface of the application system for cloud transformation, and deployed in the resource pool, accumulate the corresponding software cloud experience, and then the business Support system core BI, billing, CRM, database and so on cloud, this is feasible, You can minimize the risk of the entire process. "At present, the Asia-Credit Union has provided a number of customers with planning consulting, system integration, software cloud service, the actual application effect is obvious, for example: in a central province operator's CRM system of the Web layer and access layer to achieve a full deployment of SMA architecture, using load-balanced X86 blade cluster instead of minicomputer, The investment can save more than 200 million yuan per year. However, the intelligent pipeline is still in the initial stage, the corresponding boss system transformation has just begun. In the long run, the decision logic of pipeline intelligence will become more complex, and the amount of reference data for decision making will become larger. In this respect, Wang Tao said: "A part of the complex decision-making logic and decision data from the core network to the boss will be a better choice, from this point of view, the boss will become intelligent pipeline decision-making one of the people." ”
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