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I took part in Wang Zijie's disciple class, and the teacher taught us how to speak in the face of thousands of people.
The outline is, the first step of interaction, with questions, hands, applause form to achieve interactive effect, the question is not open, must be closed problem.
The second step is the material, such as pictures, websites, videos.
Third step interest, ask questions three questions to raise the subject.
My three questions on the road show are as follows:
1, the present students do not have their own projects please raise your hand.
2, want to find items please raise your hand.
3, if I have a good project, investment not more than 100,000, the market potential is huge, and use the internet operation, have want to know, please raise your hand.
The intention of this step is not to silence, open the hearts of people; in fact, although this theory, but if you feel that most people in the hall do not know you, then you still use caution, lest embarrassing, because deliberately to open people's hearts is not the best policy.
I did not follow this principle in my first speech, and began to speak, and it was true that people reacted coldly, but as time went on, many people began to applaud and laugh.
The fourth step is to start telling stories.
Use concise language to create a good story before telling a story, giving a reason to listen to your story and interest. The story of the best is cock silk reverse attack, we will like, can impress people. Generally speaking story time accounted for three-fifths of the speech.
Story-telling process needs to solve a lot of things, such as the teacher in the story of purple Jay often inserted such words, the world did not sell products, only do not love to learn the boss. In order to sell their products to do bedding.
The fifth step is to shape the value of the product, the best word on the value of the clear. For example, I said that my carpentry is for Feng Xiaogang home decoration Villas; For example, I said I am the only one in the country to get the wind-cast contractor.
The sixth step is the price, using the comparison method, such as the same problem with other solutions will cost how much money, if the value of 10,000, you build 30,000, and then accept 10,000, the deal is easy, the best value and price into the story, such as Purple Jay said a young man spent 20,000 yuan on my class, learned the public number operation, three months to earn more than 1 million. This is the story of the product, price, value molding clear.
The Seventh Step design giveaway, the goal of the giveaway is to deal immediately, the gift is three items, and must give the gift quote;
The eighth step is to call on the stage and deal, generally this step is to talk with the giveaway.
General do will sell the lecturer, the most test psychological quality is this step, some people are not afraid to sell, afraid of selling not embarrassed.
I do not understand this, so also can not say why, but I do not like to sell, I like the smooth and quiet marketing way, so that customers automatically deal.
But in order to finish the homework, I design will sell, too unfamiliar, the scene only two deposit.
My product is to join the river level decoration team or green Tile Lane Decoration Forum, the on-site deposit of more than 2000 yuan, a gift value of 200,000 of the Feng Xiao Qiang course, a value of 100,000 of four micro-marketing instructor courses, gift for 20 years of advertising.
If the payment regrets, do not want to join, then I will send my ebook, sold 1200, and qualified to let me to his business guidance.
In fact, there are a few steps for the sale of the customer's unfinished business, when the first round of transactions, there will be a slip through, this time can let the old students to share the results of learning, so will impress a lot of people, catch some slip through, but also need to use the Beauty assistant, let these delicate beauty play the power, although I do not support, But it's a good trick for others.
This is a big price I bought and worked hard to attend the lessons, so free to tell friends, no other request, give a comment and forwarding it.
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