Training has become the biggest breakthrough point for local talent website profit

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In the three major talent sites to seize the high-end talent network market, local talent sites have sprung up everywhere. There are a large number of successful local talent website operators, in recent years, how to improve the single charging mode through the change of industrial model, to seek new profit point has been the important development direction of local talent website, and "education and training" This function has greatly enhanced the profitability of the site. In our communication with the webmaster of Changde talent website, we have a clear understanding of the new profit path of the talent website.

One: traditional single charging mode

At present, the vast majority of local talent sites are taking the same type of charging mode: Enterprise service charges. According to the service period and advertising mode of different, take the monthly, annual, picture recruitment and other charging methods. This way occupies the current local talent site more than 90% of the source of income, and a very small part through the search service can also expand a certain business. I surveyed the domestic more well-known local talent site is basically the case.

How can we break through this single model and jump out of the enterprise fee limit? We want to talk about a feature that is now visible on every website: education and training.

Second: The current situation of the training industry

Since the 1980s, the training industry has been rooted in the land of China, along with the growth of China's economy, into the 21st century, its development is springing up. In recent years, the development of China's training industry shows a strong vitality, which is affected by the increasing employment competition pressure. At present, China's training industry is entering a period of rapid development, all kinds of training institutions have an explosive growth. China's various training institutions have reached millions of, English, IT, children's education has become the three pillars of training industry. Education and training of various segments of the market, including from early kindergarten education to higher education, vocational education, all kinds of out-of-school training, education technology industry and other markets are in the rapid growth rate of about 20%.

Therefore, a variety of domestic training enterprises are also overwhelmed, through a variety of print media and television media, we can naturally count several well-known training enterprises.

Third: Local talent network accurate to the needs of the crowd

According to a city-level millions of population, we surveyed a number of well-known domestic sites, each of their site resume database number of more than 50,000, of which the vast majority of active resumes users, and as a coastal and other first-line developed cities, the number of resumes is staggering. Among these job seekers, the Propaganda training education program is extremely accurate, many job seekers in order to seek a better position, have through the training to "charge" the demand, so the talent site has undoubtedly become the best communication channel.

Four: The advantages and disadvantages of local talent network to conduct training

Audience precision, local talent network many have begun to stir up, in our survey site, some have started to create their own training brand, and some are beginning to plan their own training programs. But the threshold of the training industry limits many sites to create brand training ideas: no professionals and places, no funds to carry out hardware support sites, in the education authorities can not file applications.

V: Profitability through cooperation with training institutions

And then have to cooperate with others, according to our investigation of the Changde talent webmaster, it is through the training and education of the function of outsourcing, through the project outsourced to professional training companies, each year to collect a certain amount of service costs to get profit. At the same time for the outsourcing company does not conflict with the training company project, it is through the site to register, collect a certain percentage. Many sites have also adopted this method, according to the site every year, 50,000 of job-seekers to calculate, of which 20% need training, if 10,000 people through the site to register, each registration staff charged Commission calculation, is also a very substantial income.

Traditional local talent site competition has been very fierce, each region has a few very mature sites, at present, through the mode of change to increase profitability, training and education has made many site owners to taste the sweetness, and the growing domestic training needs will support the healthy development of local talent network, In the process of creating a brand or cooperating with a training company, webmasters continue to open up and come out with a path suitable for their own development. This article by (http://www.0736zpw.com) webmaster feeds!