Twitter companies dig deep into music micro-broad data

Twitter's latest revenue strategy is to provide television, music and other industries to boost advertising revenue by digging deep into the Twitter platform's big data. A few days ago, Twitter announced a partnership with "300 Entertainment" (300Entertainment), a new American technology company, to analyze music-related content data in depth.

"300 Entertainment" company founder is Cohen (Lyor-cohen), once in the music industry giant Time Warner Company as an executive, for the music industry has extensive experience.

This is the first time Twitter has entered a data analysis on music content media. The collaboration shows that Twitter wants to prove to the outside world that it is a company that can provide data on consumers ' deep spending habits, according to TheNextWeb, the US technology news website.

It is reported that "300 entertainment" will work with Twitter to develop specialized software to analyze Twitter's massive music-related data, including netizens ' comments on a variety of music works and singers, and Twitter will also provide non-public information, including the location of users ' postings. The results of the data analysis will be provided to music artists, music companies and other industries, in addition to helping netizens discover new singers and works.

Every day Twitter has a user who publishes the content of the music, which is a wasted resource if it is not analyzed in depth. By digging deeper, the music industry will find out how Internet users interact with music and singers. For example, through Twitter's topic analysis, the music industry's talent headhunter may soon find a rapper who has recently been popular with local fans.

This kind of data mining and analysis, in fact, Twitter has been in the depth of the television field. Twitter even worked with Nielsen, the television ratings agency, to identify "Twitter ratings." Twitter has provided these analytics data to television stations, and has been given the opportunity for advertising and video cooperation.

Bob-moczydlowsky, a Twitter executive at the music business, told the media that the analysis of music content data was expected to be released within a few months.

It is worth mentioning that Twitter introduced the music service and mobile client "Twitter#music" six months ago, the service does not have exclusive copyright music, behind the aggregation of Apple itunes Music Library, Spotify and Rdio and other professional online music service providers. The software downloads have been declining in recent months. Several media reports say the service has largely failed, and Twitter will be closed sooner or later.

Obviously, the music streaming media market has been very competitive recently, Google (Weibo), Apple two giants have entered, challenging Pandora, Spotify and other professional service providers, Twitter, such as the image of micro-bo eyeball resources, but the lack of professional depth of music products, it is difficult to share a piece of the soup.

(Responsible editor: The good of the Legacy)