Twitter Marketing best information TOP5

Twitter is still experimenting with new ways to better incorporate branded marketing ads into its web site. And there is no shortage of brands that come rushing to join the plot. There are big brands like Volkswagen, Old Spice and Papa John's, because they have all been successful on Twitter.

2011.05,advertising age publishes marketers who get the best Twitter information release and the list of brands that get the best participation.

Twitter marketing best Information release brand Top 5 of the global rankings are: (by the participation rate of "2010~2011")

1, Volkswagen

Award information: 21st Century the latest #vwbeetle# to be listed. Click to browse the new models that subvert the traditional http://www.aliyun.com/zixun/aggregation/9255.html "> Design concept." (4/18/2011)
The 21st century #VWBeetle was ethically revealed. Check out the revolutionary new take in the iconic design at http://)

Participation Rate: 52%

Why it works: Link directly to the unveiling of the new Beetle.

2, Google

Prize Information: Faster than the same type of search! Click to browse Google Instant. (9/8/2010)
(Search:now faster than the speed of type.) Introducing Google instant http://)

Participation Rate: 38%

Why it works: empathy for High-tech products. Google uses Twitter to post Google Instant, Nexus and chrome products.

3, Old Spice

Award information: Hello, ladies! Let my latest product take you through a fragrance holiday. (2/6/2011)
(Hello ladies! Let me newest commercial take you on a scent vacation. http://)

Participation Rate: 36%

Why it works: Combine paid tweets with social campaign.

4, Ford

Award information: Have you ever heard of Rt@rordmustang? In today's 2012@rordmustang Boss 302 car has been a new listing. (8/13/2011)
(Rt@rordmustang Have you heard?) The 2012@rordmustang Boss 302 was revealed today! http://)

Participation Rate: 34%

Why it works: On Twitter, it's marked. and link to this model of the exclusive first exposure photo page.

5. Papa John ' s

Award information: Happy Valentine's Day!! Let the heart shape pizza#show out all your love for your lover! (2/13/2011)
(Happy Valentine ' s day! Show some love for your Valentine with a #heartshapedpizza. Order at http://)

Participation Rate: 34%

The reason for the work: know how to seize the opportunity. At the same time, users can also post photos of their loved ones when they receive heart-shaped pizza on Twitter.

These conclusions may be somewhat skewed, but the above campaign a new path for brands that want to change the way they sell their products. Twitter said in its report that the "push-text" participation rate with advertising promotion was generally 3%~5%. If the promotion of other promotional means can achieve 7%~10%.

Compiling: Viking@damndigital Source: EMarketer (reprint please specify from: damndigital)