Twitter marketing "Eager"

Author: Zhe A research institute Gartner recently released the "popular Cycle white Paper" (White Paper), detailing some of this year's major scientific and technological trends. The white paper says cloud computing, e-books and internet TVs are at their peak, and this year's biggest popular Twitter has gone through the peak of expectations and is about to go into a period of disillusionment.　　Other social networking sites and micro-blogs are also facing a downward trend. But on the Internet, Twitter's popularity is on the rise, and there have been rumours that Google is buying Twitter at a price of 1 billion dollars. Analysts believe that Google to buy Twitter, mainly for the following two main reasons: first, the ownership and integration of Twitter, can accelerate Google's instant messaging and social media in the field of rapid expansion. Second, Facebook's announcement of a takeover of FriendFeed shows its intent to stifle Twitter. If it can be bought by Google, Twitter will be able to secure financial support for future development.　　Although Twitter is growing at a very fast pace, what happens if Google puts Twitter on Google's homepage? In fact, the word Twitter is a derogatory word in English, saying that birds "chirp" and say "chatter". But Twitter is definitely the hottest internet term this year, and it's also a popular web app. According to a survey by Sysomos, a research firm, 62.14% per cent of Twitter users are Native American users, while Chinese users account for only 0.49% and 15th, so for Chinese netizens, Twitter will not have a "fever" for nearly one or two years,　　But some commercial websites and Third-party software developers are already eyeing the "plot" to be reclaimed. To open up Twitter, you have to understand what Twit-ter is doing. But sadly, a survey by a consultancy in the United States found that much of the information on Twitter was meaningless, small advertising and self-promotion. The survey divides Twitter information into 7 categories: Meaningless statements, news, small ads, self-promotion, nonsense, dialogue and forwarding information.　　The results showed that meaningless statements accounted for 40.55% of all information, and news class information accounted for only 3.6%. But as long as the "follower", "eyeball" power can make "meaningless" meaningful. At present, savvy "pioneers" have been eager to show in Twitter marketing: customer service. Whether you're buying an airline ticket or consulting a hosting problem, you don't need to call a customer service person to find it directly on Twitter.　　At the same time, Twitter can provide users with tracking services, shortening the enterprise response time to customer needs. Brand communication. Twitter has developed a "brand channel" that allows companies to build brand pages on Twitter, as well as build multiple branding groups,The same brand of "fans" can be aggregated together.　　It is reported that Dell started using the Twitter enterprise platform since March 2007, and currently has 65 Twitter groups on the official Dell website. Advertising。 Although Twitter has never wanted to take a stark "hard" form, Twitter has received calls from major corporations every day to buy Twitter media ads because of popular popularity.　　At the same time, Twitter allows individual users to profit by inserting ads into their personal pages. Corporate public opinion monitoring. Twitter is a very important part of the "public opinion" of the brand. Now more and more companies are on Twitter to track consumer evaluation of their brands, monitoring public opinion, to help companies quickly understand consumer psychology and the latest demand, access to market dynamics and the precursor of the public relations crisis.　　Companies like Dell and Kodak are regulars who patronize Twitter. For individuals, Twitter has too much "fun" to dig up. Computers have a variety of cross-platform desktop side, mobile phones are also suitable for a variety of mobile systems mobile terminals. Twitter really can do it with the clap, with the transmission, with write, along with. Of course, Twitter is not a necessity for Chinese netizens, and it has a certain threshold of use.　　The future popularity of Twitter in China must depend on a more humane, powerful, and localized Chinese third-party application. Yesterday, Web2.0 a blog that spawned Twitter today, and what will Twitter do tomorrow?