Twitter needs to be improved to prevent obsolescence

For those who have played for a while, Google++ said, Twitter may find it boring, and in their eyes Twitter is obsolete. Their advice to Twitter is to add a series of Google + features, indeed, in the internet age, if you want to not be eliminated, you must be bold in innovation and progress. Cater to the tastes of the users.

While Twitter's CEO Dick Costolo has been stressing that Twitter will keep its simplicity, the founder and chairman of Twitter, Jackdorsey, recently dismissed Twitter's four main product personnel, We suspect that Twitter will usher in some changes. What the hell is Jack doing? What about the future of Twitter?

Take risks appropriately

In this regard, Facebook is indeed a useful forerunner. Facebook's founder, Zuckerberg, and his team have done a very good job of knowing what to absorb from their opponents and what should be discarded. Instead of blindly following every trend to add or modify Facebook's features, they selectively draw on the most creative part of the competition and then merge it into Facebook, pushing Facebook forward.

Facebook has 80 million independent users when Facebook has 1.2 of millions of independent users in colleges and universities, which, in an effort to enhance competition, absorbs MySpace's openness and takes a bold step to open its Web site to a world outside the ivory tower. We now see no risk in this step, but at the time, this step is likely to destroy the overall style of Facebook. So they walked very carefully this step, first gradually add some companies, high school students, finally fully open. The whole opening process did not destroy the private, personal, and wonderful atmosphere Zuckerberg had created for college students, and it was not only a blessing, but also a team effort and hard work.

When Twitter began to have a certain influence, Facebook tried to buy the new company. After the deal was not negotiated, Facebook changed its strategy to incorporate Twitter's status updates into the Facebook message bar, making the message bar more interesting than ever. This is another successful step in making Facebook a perfect sharing platform.

There are also things that Facebook has deliberately failed to do.

Many people feel that if Facebook wants to compete with MySpace, it should provide some user-defined features and add music features. But Facebook has just made simple improvements that allow users to add apps to their home page and make ilike (a music software that can create playlists) the first choice.

It was rumored that Facebook had actually built a fully customizable personal homepage platform, but it did not publish it. Facebook decided this month to allow users to add pictures and videos to their comments, which, if done at the time, might make Facebook too myspace, and it appears that Facebook knows how to add the right features at the right time, To maintain their style without being assimilated by their opponents. As for the music function, there may be another appropriate time to wait.

What does this mean for Twitter?

What can we learn from Facebook's practices? It's hard to condense these cases into a lesson or a set of rules, and it's hard to say exactly how to improve the service function and to directly identify the future direction of Twitter. To get these answers, developers need to calm down to understand what their products really want to do for the user, not without understanding their mission, blindly follow the changing trend.

What does Twitter need to improve?

As a user, we can talk to Twitter about our needs, like asking Twitter if the 140 word limit is a rule for management, or is it a legacy of texting? But maybe it's just our personal preference, Twitter can make more comprehensive and reasonable improvements by analyzing user data to understand user behavior.

At the same time, they can also refer to the data published by their opponents, think who is more popular in this area? How popular?

You might say, we don't know how Jackdorsey will change Twitter, only Jack knows. He will decide what to change and what to keep in the experience he has learned, and in the process, it may be necessary to test, repeat, analyze and revise. It is now certain that Jackdorsey will be recruiting new helpers for the product, which means Twitter is about to usher in some changes.

Although there is no answer here, it is hopeful that the above questions are worth considering.