Use the "Matthew Effect" to make the website in the competition

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As a personal webmaster, in the face of various internet giants in the competition environment to get their own piece of Heaven and earth, in the internet market is a piece of their own, relying on the success of the successful Internet giants that the pattern of development has become increasingly unrealistic, after all, you do not have their strong funds, talent, Network and so on a variety of resource advantages, but can not be overlooked another reality is when the site developed to a certain degree of scale, more easily access to more users, so that the development of a more smooth, and small and medium-sized Web site is faced with a variety of development problems, development is difficult, which reflects and confirms the "Matthew effect" connotation and thought. However, the correct understanding and use of the "Matthew Effect" can make small and medium-sized webmaster in the face of competition with the internet giants, to get a surprise.

This comes from the meaning of the "Matthew Effect", which derives from a story in the New Testament: a king who, before his journey, gave three servants each a ingot of silver and commanded them: "Go to business, and see me again when I come back." "When the king came back, the first servant said," Master, I have earned 10 ingots for a piece of silver that you gave us. So the king rewarded him with 10 cities. The second servant reported, "Master, I have earned 5 ingots for a piece of silver that you gave me." So the king rewarded him with 5 cities. The third servant reported, "Master, I have been wrapped in a towel, and I am afraid of losing it, and have never taken it out." Then the king commanded the first servant to be rewarded with a single piece of the third servant, and said, "All that is little, even all that he has to take." Give him more, and he shall have more. This is the "Matthew Effect" which is widely used in the market competition. In the competition of similar websites, the Matthew effect is obvious. An already famous community, for example, is more likely to attract new customers than a new community. This is like as small and medium-sized webmaster we face already in a certain area of the dominant position of the big site, their development of the smooth degree or the opportunity to obtain new users new traffic, are far better than our "later".

So, in order to achieve a certain degree of success in this competition, we must not go back to the same old ways, and can not use our shortcomings to challenge their advantages, otherwise it will only be a short. This requires us to flexibly use the "Matthew Effect", to let themselves stronger than them! Because you can not catch up with them on the scale of the site, so what we can do is to surpass them in some ways, to make our advantage in some areas, so that the user can see and be attracted to the point, Use the site in some aspects of the unique advantages and large web site competition, to achieve success.

To make our small and medium-sized sites in some areas to establish their own advantages, beyond the industry's large web sites, webmasters can consider the location of their own site, content and function of the actual situation from the following several aspects.

First, establish the characteristics of high-quality content advantages.

Small and medium sites to make their own unique advantages, can be in the content of the full effort. Since we cannot scale and be comprehensive compared to large web sites, we can provide more comprehensive, refined, and high-quality content in smaller, more specific areas, so that a particular group of users will enjoy this "professionalism" and "professional comprehensiveness". For example, you can not in the Postgraduate forum and has become the scale of the major stations, then you may be in a specific professional or a school targeted to build the forum, then you can surpass them in this respect, access to exclusive users. The cumulative effect will be more and more significant, but also more and more achievements of your advantage, to achieve success.

Second, to establish a small interactive advantage of service.

Large sites and our small and medium-sized sites than a prominent disadvantage is to a certain scale, not to the user, especially every user to do care, only in a comprehensive force, showing its "unwieldy" negative effects. At this time we as small and medium-sized webmaster in doing a website or forum, they can seize this point exerting force, highlighting their site to the user's attention, and full interaction with users, such as the combination of site themes and content in the site to provide users with full interactive opportunities, so that users free questions, timely answer for them Let each user here can get the results of timely interaction, so that we can continuously improve user satisfaction, so that this becomes our advantage, access to more and more users.

Third, establish a prominent user's atmosphere advantage.

And the 2nd is different, here we suggest can be more "comprehensive" for the user Service level to do more, for example, in the site or the forum gradually create a user-centric atmosphere, especially for some interest or local exchange as the theme of the forum site can be formulated through the regulation, online activities under the launch, Fully involve as many users as possible in the activities and management of the forum, so that users have the manager's "Master" feeling and awareness, so that their development of the site more attention and devotion to more enthusiasm, so that it can form a unique web site culture, through the old user-driven new users, and constantly the culture of this atmosphere to carry out the inheritance, Forming a cohesive sentiment to retain users of the important ways and means, at this point the full effort can also allow small and medium-sized sites to achieve adequate development and success opportunities.

Four, establish unique advantages.

In addition to the above mentioned several aspects, to make full use of and play the role of Matthew Effect, small and medium-sized site webmaster can also be combined with the actual situation of individuals to fully play, to find the advantages of their own website features. For example, you can use your or some of the user's ability on the site for other novice users to answer questions, exchange experience, or carry out regular or occasional offline related topics, and strive to make it a brand, can become a cohesive user to enhance the attractiveness of the site method, It can also be a way to advertise the website, or can provide users with special services, such as to meet the requirements of the old user free handmade gifts, through the play you have the expertise to form a website can provide the characteristics of advantages, will be the advantages in the competition to constantly enlarge, fully reflect and play the role of Matthew Effect , in this respect surpass similar big website, run out own characteristic, occupy certain market.

To sum up, as a small stationmaster of us, in the face of the "scale effect" of the big Web site such competitors, we need to avoid their advantages, to find and build our advantages, "to have long to attack the short", so that "Matthew effect" for us to use, play our advantage, Let the development and success of small and medium-sized websites have more opportunities.

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