Using "Four steps" strategy to win the final victory of the SEO campaign

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Do SEO is like playing a battle without gun smoke, into the King, losers, winners will get the favor of Baidu Goddess, losers can never be ranked in the Abyss, no one cares. Every seoer is a warrior, in this SEO battle should how to overcome opponents?

The author believes that a winning seoer is the use of "four steps" strategy, the so-called Four Steps is: strategic deployment, improve themselves, outward rise, beyond the opponents. Each step is very important, as long as there is a bad step, this battle will fail, the author here will share this "four steps" strategy of the specific content, I hope the great God to make the exchange of bricks.

First Step: strategic deployment

Every new station just on the line like a soldier just on the battlefield, this warrior will face this brutal war, as the saying goes: Unprepared war is a failure. So the first step is to deploy our strategy. The strategic deployment of the new station can be divided into three aspects: Title, description, the choice of key words. We start with the title, the title is a new site image, a good title should have a distinctive, clear purpose of the characteristics, you can borrow the word "SEO blog" to cut a figure everyone look at:

These two headings are very good, I think the title should not be written for SEO, more should be for your purpose users to write, this is a good title.

Then we talk about the description and keywords, the description of importance is not high, as long as the site can be introduced with a certain number of words to express the line, you can appropriately add one or two keywords, but do not stack keywords. For the choice of keywords, this is the watershed between success and failure, must use a good Baidu statistical tools and other keyword mining tools, do not choose too popular words, also do not choose too unpopular words, and in the choice of words must be in advance to see other opponents of the situation, understand the key words before careful choice, do not blindly choose hot words, Because a new station does not have the ability to be competent for these words.

Step Two: Perfect yourself

Many seoer often take this step to ignore or despise, they think that the chain is to get the world, so jump directly to the third step, crazy hair outside the chain, the result of a new station has not profit was K, that is how tragic. Therefore, a new station on the line, do a good job of strategic deployment after the start of the perfect website content optimization. So what should be done to improve it?

I think the most important thing is: perfect content, standard URL, do 301 and 404. These are all cliché questions, but it's not easy to really operate. First: In terms of content, the author suggested that the new station can be mainly original, false original supplemented to fill the site content, content as much as possible around the needs of users to build, and do regular updates. Second: In the specification of the URL, this should be on the line before the things should be done, the most critical or let the URL static or pseudo static, not to say dynamic can not be included, but according to the current situation, static and pseudo static more popular. Third: Do 301 and 404 is necessary, 301 can focus on the weight of the site, 404 can improve the search engine and user experience, and use good robot.txt to screen dead links, these are the key details, have to do.

Step three: Outward rise

I said that the third step must be done before the second step, or the third step even if the good is no use. The rise of the outside is very good understanding, in fact, is to promote the site. SEO Promotion website Way: Outside the chain is the mainstream promotion factor. But with the adjustment of Baidu algorithm, the chain can not be used to set the old method to do. The author Babyliu that this step is the best way to: Write soft text. This is good for the master of Literary is a gospel, because the role of soft text is really strong, both to get the natural growth of the chain, can also be launched their own website brand. Soft outside the chain to the new station outward rise is a very powerful killer, because the new station outside the chain can not be too fast, and soft outside the chain will be reproduced to get outside the chain, can be said to be very natural, and increase will not be too fast, the quality is quite high, so, hope seoer practice soft writing, This will be a powerful weapon to win the Battle of SEO.

Step Fourth: Surpass your opponents

Content to do almost, outside the chain also do quite a lot of, ranking is on the home page, but still can not break the top three, how is it? The simplest explanation is that your opponent's details are better than yours. So you have to go beyond the opponent to improve your site details, such as the layout of keywords, page design, code and server optimization, and so on. Of course, do these also not necessarily surpass opponents, then how to do? The author suggests that the best way is to avoid weaknesses. SEO success is not the goal of ranking before and after, but the flow, then the maximum flow is beyond your opponent's method. Choose a good long tail keyword, properly distributed in the site content above, through these long tail words of the flow of comprehensive accumulation, your website traffic will certainly get a qualitative leap, even if you rank than opponents, you are the final winner of this battle.

The above is the author of this "Four steps" strategy of simple understanding, if there is anything wrong or to add, I hope to contact with me, put forward suggestions, I will be willing to accept. This article is Babyliu original, specifically for the Raymond Mill Http://www.zhongzhoujixie.net feeds, hope to reprint friends add links, thank you for your support!