Using pan-long tail words to create flow-breaking enterprise station

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Site traffic is an important part of the site optimization, the author found that a lot of traffic broken million site is a large commercial site or platform-type site, and the enterprise station can be broken million traffic, if the previous affirmation that is Arabian Nights. And now? I believe that, as long as the website pan-long tail word, flow of the enterprise station is not a legend.

First we look at the current enterprise station traffic problem. Generally speaking, an enterprise station if optimize to do well, flow thousand is also very simple. Theoretically speaking, if the site's keywords set to 3-4, the average index of 200, and keyword ranking can occupy the first position of the search engine home, then the site's traffic will generally be 1000, but in fact the theoretical data and actual flow is 10:4, that is, the actual flow is in 200-300. If the industry is generally not even hit this flow.

According to this kind of actual flow calculation method, a business station wants thousands of traffic is the problem, how to talk about the flow of the broken million? There is difficulty, but it is not insurmountable. As Seoer we understand that the more explicit the phrase search, the more targeted, the higher the conversion rate. In the enterprise station traffic statistics, we can also analyze, most of the source of traffic or in the inner pages of the long tail words brought up.

Enterprise station to break million flow simply rely on the home page of the main words and the long tail words, is obviously not enough! I do not know if you have heard of the long tail word? The search volume of the pan-long tail word is large and wide, which belongs to the concept of fuzzy search. Should be in the enterprise station in the pan-long tail word, the number is unlimited, the platform and content is also no limit, which gives more users with click Opportunities.

The production of the pan-long tail word is mainly used for the outside of the station, a Web site to show tens of thousands of long tail words is not realistic, but the use of the region plus the form of keywords produced by the pan-long tail of the word its content is not good to do, in the station can not be included in the content, for website optimization is useless. However, we can return to many platform sites, such as Baidu know, even if only one or two words can be included. This is the main reason why we make the Pan-tailed word outside the station. You may say, now many platforms are not to do outside the chain, but decisive, kicked out those can not do the platform, will be able to add a link to the platform left standby, you can make the pan-long tail word. And the author D.J. also can tell you, Baidu know although many are shielding keywords and links, but as long as a little attention, guide to do so still can be included. Some links, even in the form of Chinese, are still advantageous to the ranking of websites.

We need to find the pan-long tail word production platform is not blind search, to find those easy to be included in the site. In general, the search industry vocabulary, the results of the first two pages of the site is that we want to make the pan-long tail of the target platform site. In the site outside the production of the pan-long tail word content does not need to be too specific, we want to be its guiding role rather than to do so simple outside the chain and affect the scarcity of content in the station.

Through the pan-long tail words to create a flow of the enterprise station, pay attention to the balance of the station and outside the station. Site of the homepage keyword not many, generally in 3 or so, the number of long tail words in the page is also limited, otherwise these will seriously disperse the weight of the station, but unfavorable to the site rankings and natural flow increase. The pan-long tail of the platform outside the station is the opposite, can be unlimited increase, so you can better attract different users click.

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