Using question and answer columns to create a new medical station content experience

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As a result of Baidu's increasingly stringent medical stations, many health care industry sites have been destroyed, and many hospitals have even been forced to quit the internet this big market. In this situation, operating a medical station webmaster are very headache, the author is also one of the members. The most disturbing thing is the contents of the Medical station editor, the contents of the medical station is almost no place to innovate, had to collect repeated countless content, the results of Baidu and users of your site feel very disgusted, miserable.

Some time ago, the author specially consulted a medical station optimization master, he told me, he now almost every day no longer to collect or false original articles on the site, but cleverly used the site's question and answer column, by asking themselves to create a series of new medical station content. I think this method is worth learning, so now write this article to share with you.

First: Add questions and answers to your website or section

Now very few medical station stationmaster will consider to add a website question and answer column, because everybody thinks the user does not have so many idle to ask questions to the website in question and answer column. This is true, but we ignore a detail, the question and answer column can ask themselves, and indirectly create the site content. Therefore, I suggest you here, if you are using the site does not open a question and answer plate, you can look for technical personnel or their own development of a question and answer plate, you can refer to the author's website on this template:

Second: Edit the content of questions and answers, the question and answer interval not decisive

Well, the question and answer plate is set up, and now we start to add our own questions and answers manually. Ask yourself is a need for high skills, our goal is to let users do not see we ask ourselves, if the details do not good, very easy to wear help, and may be spurned by users. I think, do ask yourself, should pay attention to the question and answer the content of editing and question and answer time allocation:

(1) Content editor for question and answer. Question and answer content editor is very fastidious skill, especially to ask questions, ask questions must grasp the user's psychological needs, for example, the author's website is to do the department of Neurology registered, in the editorial issues to be around a good "neuro Medical Appointment Registration", the following figure:

Such a question and answer, can be very good to solve the same demand for the user's query, and further enhance the site's user experience, but also to innovate the content of the site.

(2) Time allocation for question and answer. This detail is also very important, many webmaster just write a good question immediately after their own reply to the problem, if there are users browsing the site, I believe that the conscious will suddenly find you ask yourself. Therefore, the time interval between questions and answers can not be too short, the author suggested that the best day, that is, after the question, the next day to answer questions, so that users can be believed, and to achieve the ultimate goal.

Third: Do a good job on the internal link to increase user stickiness

Editing the question and answer content and the usual editorial articles, are required to do the internal chain, the advantage is to reduce the user jump rate, and effectively optimize some long tail keywords. Therefore, the author of each question and answer will be followed by a "related article" column, these articles are closely related to the question and answer, can further solve the user's other questions, effectively increased the user stickiness, but also constructs a perfect, innovative Web content system:

With the continuous changes in the Baidu algorithm, the medical station to continue to survive on the content of innovation and user experience, may wish to try to use the question and answer column to innovate content, may be able to make your medical station back to life. This article is designed for Beijing Jishuitan Hospital online registered http://www.bjjkkgghw.com feeds, hope to reprint a friend plus a link, thank you for your support!