Verification Code ads: webmaster To increase revenue new channels

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Previously, when we log on to the forum or download software, the following verification code appears,

There are more wonderful,

Often in this case, most people will give up landing, not only the user experience is very poor, and often will lose a large number of users.

Since the traditional verification code has become increasingly inappropriate to replace the times, then there will be a new substitute: "Verification code advertising" is such a product. At present, this form in foreign countries has begun to take shape, and is known as "the Most promising advertising model" one of these ads in foreign countries are well received, Double recall the earliest, 2010 in Europe launched this model, supplemented by data to prove the advertising revenue and the effectiveness of advertising, Yue: The advertisement of CPM (per thousand show cost) up to 120 U.S. dollars, is the traditional display of advertising about 10 times times, another in the advertising main visibility promotion angle, better than the traditional banner ads 11 times times. I first contacted the "Verification code ads" in the year before the Webmaster conference, there is a company specializing in the Verification Code advertising company (forget the name).

Domestic Verification Code advertising market situation

According to statistics, the annual Chinese website due to registration, login, posting, download and other applications to enter the number of authentication code about 130 billion times, plus the verification code is the most easy to obtain the user's attention, so "verification code ads" was born.

At present, the company has to do the verification code advertising companies have first-time network, impression Code, Oriental technology research, but the main site of these service providers are some large web sites and a certain size of the company, rarely seen in the use of small and medium-sized sites.

As far as I know Baidu Alliance in the last year to launch this type of advertising, but do not know what the reason behind there is no movement, but recently Lou get news, Baidu will also have to exert "Verification code advertising" this market.

(2012 Advertising League rankings)

According to DCCI statistics, as of 2012, 48% of the owners of the use of Baidu Alliance, Baidu major brand customers have 1000, small and medium-sized customers more than 30,000. In addition, the Baidu Alliance also has more than 600,000 partners, I believe that most of these sites have access to verification code ads. If you are the Baidu Alliance user, in the near future you can see this advertisement form in the alliance backstage.

What is the specific manifestation of the verification code advertisement?

As shown in the picture, and other authentication code advertising company operations, users in the comments, landing time pop-up such verification code, just enter the yellow characters in the map, it should be said that this form of advertising, direct the user's attention to the advertising picture, even if the user knows it is advertising, here can also become a focus area of rapid focus, A bit similar to the traditional advertising "mandatory advertising", out of the download process must now, flash, hide, mandatory attention, force input, so as to obtain high quality and high-quality attention.

Now most of the domestic verification code advertising is this form, although I do not hate, but I do not bother typing. Then download this verification code ads is very suitable for my appetite, just click the text in the picture can be.

Speculation Baidu Alliance verification code advertising rate of return

The return rate of advertising is the majority of the webmaster most concerned about, because the Baidu verification code has not developed, here I also briefly said:

General League ads, Baidu Alliance and Google adsense the click rate basically no difference, about 0.3%. In terms of profitability, Google AdSense advertising unit price has not changed for a long time, in 0.08-0.1 U.S. dollars, and the price of the Baidu Alliance, in the 0.5 yuan (only for small and medium stations), the unit price is in fact comparable.

Of course, this is just clicks the advertisement, then the Baidu Alliance authentication Code advertisement content and the advertisement material is provided by The Advertiser. The charge form uses the CPM (thousand people cost) the advertisement mode, and according to the correct input number of times calculates, clicks the picture does not charge.

Other verification code advertising company's unit Price is, the first CPM is 12 yuan, impression code is every thousand 5 yuan, before seeing the small stationmaster to put the impression code income, half a month 0.1 yuan (unconfirmed)?

Baidu Alliance is usually divided into 30% or so, the Gold League is about 50%, if the verification code ads can follow the general Union advertising to go, the unit price should be 0.2-0.8 yuan (for reference only).

Written at the end:

"Verification Code Advertising" is the webmaster added another revenue channel, increased the liquidity flow, and does not affect the user experience; for advertisers, "Verification code ads" has also received high quality attention. Now this form of advertising in the Web site more and more applications, webmaster can pay attention to this piece, download stations, forums, novel stations and so can be applied.

Article Source: Lou Blog This article address: http://lusongsong.com/reed/745.html